Did not understand the assignment

mlns='> Save hours of time with this clear-eyed plan. [View Message in Browser]( / [Add Us to Safe Sender List]( [Content Marketing Institute]( [Content Marketing Institute]( Daily News and Alert 3.20.24 Connect with CMI Hi there, Has this happened to you? You've crafted your briefs, shared the guidelines, and given generous examples of what to do. But a heap of what not to do lands in your inbox. Sometimes, saying no isn't an option. So here's one for content's unsung heroes — the people who make the big saves. The ones who sift through the idea haystacks, find the point, and spin the rest into story gold. Ann Gynn is one. And she's sharing her [tips to make the salvage process easier]( for everyone today. How do you save the unsalvageable? [I'd love to know.](mailto:kim.moutsos@informa.com?subject=Save%20Our%20Stories&elqTrackId=32ACB93C5E51BDFB35636F3A72DB00D9)  Kim Moutsos Vice President of Editorial Content Marketing Institute [Share your feedback](mailto:kim.moutsos@informa.com?subject=CMI%20content%20feedback&elqTrackId=64550BB2B7DCF779B66C47D5721093C2) [Content Editing: How To Handle Major Rewrites (and Prevent Them in the Future)]( The draft is in — and the writer didn’t understand the assignment. Or an executive writes a story and expects you to publish their work, but it’s just not good. When a standard edit isn’t enough, try one of these two approaches to save bad content. [Read more](  A Word From CMI Today: SEO Webinar Join us today for our MasterTHIS: SEO webinar. Learn from experts Andy Crestodina and Zack Kadish about how to diagnose and reverse traffic downturns, demystify SEO complexities, and effectively track outcomes in GA4. After just 90 minutes, you’ll walk away with practical advice and strategies to take back to your team. Register now to watch live or on demand. [Register for free »](  To change your email preferences or unsubscribe, visit our [preference center.]( Copyright © 2024 Informa Connect, All rights reserved Content Marketing Institute, an Informa Connect brand 605 3rd Ave | New York | NY 10158 [Terms of Service]( | [Privacy Statement]( [informa tech]