Manage Your Content Budgets With ‘Bottle’ Episodes

mlns='> Follow TV's Friends content model. [View Message in Browser]( / [Add Us to Safe Sender List]( [Content Marketing Institute]( [Content Marketing Institute]( Daily News and Alert 3.19.24 Connect with CMI Happy Vernal Equinox Day, everyone. Have the lighter evening hours (for those of us in the Northern Hemisphere) translated into lighter-hearted feelings? If not, maybe the fact that it's National Let's Laugh Day will put some spring in your step. By happy coincidence, [today's Rose-Colored Glasses]( steals a planning idea from one of the most successful television comedies of the past 30 years. It may not have you laughing all the way to the bank, but it should help you make the most of your content budget. Do you plan content this way? [I'd love to hear how you do it.](mailto:kim.moutsos@informa.com?subject=Bottle%20that&elqTrackId=0E353B6FDC6DE1A0082686D1BC5D9D7F)  Kim Moutsos Vice President of Editorial Content Marketing Institute [Share your feedback](mailto:kim.moutsos@informa.com?subject=CMI%20content%20feedback&elqTrackId=64550BB2B7DCF779B66C47D5721093C2) [Manage Your Content Budgets With ‘Bottle’ Episodes]( The mega-hit Friends producers adopted a behind-the-scenes strategy that balanced the budget and delivered some of the best episodes. Consider a similar strategy for your budget-impacted content plan. [Read more](  A Word From CMI Tomorrow: SEO Webinar Join us tomorrow, March 20, for our MasterTHIS: SEO webinar. Learn from experts Andy Crestodina and Zack Kadish about how to diagnose and reverse traffic downturns, demystify SEO complexities, and effectively track outcomes in GA4. After just 90 minutes, you’ll walk away with practical advice and strategies to take back to your team. Register today to watch live or on demand. [Register for free »](  To change your email preferences or unsubscribe, visit our [preference center.]( Copyright © 2024 Informa Connect, All rights reserved Content Marketing Institute, an Informa Connect brand 605 3rd Ave | New York | NY 10158 [Terms of Service]( | [Privacy Statement]( [informa tech]