What, me worry?

mlns='> It’s a mad content world. But you already know what to do. [View Message in Browser]( / [Add Us to Safe Sender List]( [Content Marketing Institute]( [Content Marketing Institute]( Daily News and Alert 3.18.24 Connect with CMI Hi there, Confession: All the headlines around search lately have my head spinning. You, too? Here’s one I appreciate for the sheer craft: [Google’s March Algorithm Updates Will Come in (and Go out?) Like a Lion.]( Then there are some that sound more directly threatening to our work: [Gartner Predicts Search Engine Volume Will Drop 25% by 2026, Due to AI Chatbots and Other Virtual Agents]( That one (on a press release) spawned a lot of articles: - [Only 20% Of SEOs Think Search Volume Won't Change By 2026]( - [Traditional Search Forecast To Fall 25% By 2026: Gartner]( - [Forecast: AI's Rise Will Cut Search Engine Traffic, Affecting Advertising]( Great work, headline writers, you got my clicks. But should that predicted (read: guessed) drop affect how content teams approach SEO? Should we curtail our investment in search content? Ramp it up to counter the drop? Forget about search traffic entirely? You already know that no one answer fits every business model. And I’m sure you know not to rely on any one channel for all your traffic (search, social, or paid advertising, etc.) But there’s a ton of nuance to how to survive this turbulent era in content discovery. If you tune into Live With CMI tomorrow (or watch it on demand), you’ll get recommendations and tips from SEO experts Mike King of iPullRank and Andy Crestodina of Orbit Media. Mike King will be live, so bring your questions. I asked host Amanda Subler to give you a preview of the pre-recorded talk she and JK Kalinowski had with Andy. [This snippet]( captures how well-positioned content marketers are to survive, no matter how sensational the headlines about search and AI get. “The foundational principle that we have all embraced in the content marketing community has not changed. “There are still people out there in the world who are struggling with a topic that you have in your brain, who need the information that you already know so well. Content marketing is still a contest of generosity where the brand or person who gives away the most helpful, useful advice wins the largest audience and loyalty and love.” I hope you can join the chat tomorrow. In the meantime, here are some resources to help you win audience loyalty and love this week.  Kim Moutsos Vice President of Editorial Content Marketing Institute [Share your feedback](mailto:kim.moutsos@informa.com?subject=CMI%20content%20feedback&elqTrackId=64550BB2B7DCF779B66C47D5721093C2)  ICYMI: [The Problem With AI Headlines]( Robert Rose explains why you should take that Sam Altman prediction with a grain (or shaker) of salt, too.  Tuesday: [The Uh-Ohs of SEO]( | Live With CMI | 1 p.m. ET Learn about the major trends shaking up search and get advice from Michael King, founder and CEO of iPullRank, and Andy Crestodina, co-founder and CMO of Orbit Media, on shifting your strategy.  Wednesday: [MasterTHIS: SEO]( | 1 p.m. ET You can learn even more about search optimization complexities, reversing traffic downturns, and tracking outcomes in this 90-minute SEO deep dive. Register to watch live or on demand.  This Month: [Score 20% Off Content Marketing Certification]( Up your content game with the Professional Certified Marketer® (PCM®) credential for content marketing. The 15-hour training course from CMI and the American Marketing Association will help you advance your skills – and pass the exam to earn a PCM® certificate. Use code SLAMDUNK20 to save 20% when you enroll by March 31.  To change your email preferences or unsubscribe, visit our [preference center.]( Copyright © 2024 Informa Connect, All rights reserved Content Marketing Institute, an Informa Connect brand 605 3rd Ave | New York | NY 10158 [Terms of Service]( | [Privacy Statement]( [informa tech]