📉 Transform your ad results: Insider tips on Pmax's latest enhancements

Apply them now ⏰                                                                                                                                                                                                                                                                                                                                                                                                                 March 08, 2024 | [Read Online]( [fb]( [tw]( [in]( [email](mailto:?subject=Post%20from%20Inceptly&body=Transform%20Your%20Ad%20Results%3A%20Insider%20Tips%20on%20Pmax%27s%20Latest%20Enhancements%3A%20%0A%0Ahttps%3A%2F%2Finceptly-agency.beehiiv.com%2Fp%2Ftransform-ad-results-insider-tips-pmaxs-latest-enhancements) Hey, marketers! The latest update brings a significant improvement to the targeting capabilities of Pmax campaigns, which can be found under the "Location options" in campaign settings. Advertisers now have the opportunity to employ a more refined approach to location targeting. They have the choice to target users based on their physical "Presence" or a combination of "Presence or interest." Author: Bojan Bovan, Account Manager Want to brainstorm with us on new ways to scale your business with YouTube Ads (and other performance video platforms)? Join us for a free YouTube ad brainstorming session here: [👉 Book a call]( Here are some insights… This update introduces two options: - Targeting based on Presence or Interest - Targeting solely based on Presence This development marks a notable advancement for Pmax campaigns. Previously, such specific location targeting options were not available for Pmax, although they were accessible for various other campaign types. For advertisers plagued by irrelevant clicks or leads, this update offers a significant advantage. It allows for the exclusion of specific locations from their targeting criteria, providing a way to refine and optimize campaign performance. Google's initiative to roll out these feature updates underscores its commitment to enhancing transparency and providing more robust control at both - the account and campaign levels, especially within Performance Max campaigns. Advertisers are advised to pay close attention when selecting their targeting options to ensure they don't inadvertently exclude potential valuable targets. This new level of control is a critical step towards achieving more efficient and effective advertising outcomes. Bojan Bovan, Account Manager With his extensive background in media buying for some of Inceptly's biggest clients, Bojan is known for his inquisitive mind and attention to detail. He keeps his hand on the pulse of new developments in direct-response advertising and enjoys finding ways to apply innovative strategies and techniques to keep our clients ahead of the curve. 💌 Like this newsletter? Let's continue the conversation! Get in touch with us by responding to this email or tagging us on [LinkedIn]( or [Instagram]( and sharing your thoughts. Your feedback helps us keep our newsletter relevant and interesting. - This newsletter is brought to you by - Inceptly: the performance video ad team behind $950M+ in direct response revenue Inceptly High-Performance YouTube Advertising Agency Inceptly builds YouTube ad creatives & manages over $5M/month in YouTube ad spend for companies like ClickFunnels, Descript, MindValley, Advanced Bionaturals, Organifi, and many more. [Find out more at Inceptly.com]( Are you spending over $1K/day on ads and looking to scale your business with YouTube ads? Schedule your free performance ad brainstorming call here: [👉 Book a call]( [ig]( [in]( Update your email preferences or unsubscribe [here]( © 2024 Inceptly 2407 Ward Road Sacramento, California 95827, United States