🤿 Google Analytics 4: Dive deeper into paid & organic traffic with new dimensions

Boost your content strategy 🚀                                                                                                                                                                                                                                                                                                                                                                                                                 February 22, 2024 | [Read Online]( [fb]( [tw]( [in]( [email](mailto:?subject=Post%20from%20Inceptly&body=Google%20Analytics%204%3A%20Dive%20Deeper%20into%20Paid%20%26%20Organic%20Traffic%20with%20New%20Dimensions%3A%20%0A%0Ahttps%3A%2F%2Finceptly-agency.beehiiv.com%2Fp%2Fgoogle-analytics-4-dive-deeper-paid-organic-traffic-new-dimensions) Marketers, rejoice! Google Analytics 4 (GA4) just upped the game with eight new dimensions specifically designed to supercharge your analysis of paid and organic traffic sources. This means clearer insights, better optimization, and ultimately, a boost to your content strategy. But before you dive in, let's unpack how these new dimensions work and, more importantly, how you can leverage them in real-world scenarios. Want to brainstorm with us on new ways to scale your business with YouTube Ads (and other performance video platforms)? Join us for a free YouTube ad brainstorming session here: [👉 Book a call]( What's new? Gone are the days of relying solely on pre-defined categories for your traffic sources. GA4 now empowers you with manual dimensions, giving you the flexibility to track and analyze data based on your specific campaigns and goals. Here's the lineup: - Manual source, medium, source/medium: Customize how you categorize traffic based on your unique campaign structure. - Manual campaign name, ID: Track the performance of individual campaigns with laser focus. - Manual term, content: Delve into the specific keywords and ad copy driving your traffic. - Manual source platform: Gain insights into how different platforms (e.g., Google Ads, social media) contribute to your overall traffic picture. Real-world leverage: So, how can you translate these new dimensions into actionable insights? Here are a few ideas: - Uncover hidden gems: Identify high-performing keywords you weren't previously tracking and optimize your content accordingly. - Compare apples to apples: Analyze the effectiveness of different campaign structures and messaging across platforms. - Refine your targeting: Gain granular insights into user behavior for specific campaigns, allowing you to refine your targeting and messaging for better results. - Build winning audiences: Create laser-focused audience segments based on campaign interactions for retargeting and personalized marketing. - Measure true ROI: Go beyond basic campaign metrics and track how specific traffic sources contribute to conversions and revenue. Remember: - Experiment and iterate: Don't be afraid to test different combinations of manual dimensions and analyze the results to find what works best for you. - Context is key: While these new dimensions offer valuable insights, interpret them within the broader context of your overall marketing strategy. - Stay curious: Explore the full potential of GA4 and its ever-evolving features to stay ahead of the curve. By harnessing the power of these new dimensions, you can gain a deeper understanding of your paid and organic traffic, optimize your campaigns for maximum impact, and ultimately achieve your marketing goals with greater precision. So, dive into GA4, unleash the potential of manual dimensions, and watch your content strategy soar! 💌 Like this newsletter? Let's continue the conversation! Get in touch with us by responding to this email or tagging us on [LinkedIn]( or [Instagram]( and sharing your thoughts. Your feedback helps us keep our newsletter relevant and interesting. - This newsletter is brought to you by - Inceptly: the performance video ad team behind $950M+ in direct response revenue Inceptly High-Performance YouTube Advertising Agency Inceptly builds YouTube ad creatives & manages over $5M/month in YouTube ad spend for companies like ClickFunnels, Descript, MindValley, Advanced Bionaturals, Organifi, and many more. [Find out more at Inceptly.com]( Are you spending over $1K/day on ads and looking to scale your business with YouTube ads? Schedule your free performance ad brainstorming call here: [👉 Book a call]( [ig]( [in]( Update your email preferences or unsubscribe [here]( © 2024 Inceptly 2407 Ward Road Sacramento, California 95827, United States