🗝 How to win in the 2024 ad scene: Key trends and strategies for next-level advertising

Make a lasting impact with these tips 📊                                                                                                                                                                                                                                                                                                                                                                                                                 January 18, 2024 | [Read Online]( [fb]( [tw]( [in]( [email](mailto:?subject=Post%20from%20Inceptly&body=How%20to%20Win%20in%20the%202024%20Ad%20Scene%3A%20Key%20Trends%20and%20Strategies%20for%20Next-Level%20Advertising%3A%20%0A%0Ahttps%3A%2F%2Finceptly-agency.beehiiv.com%2Fp%2Fwin-2024-ad-scene-key-trends-strategies-nextlevel-advertising) As we step into 2024, the world of advertising is undergoing a transformative shift. Viewer habits are evolving rapidly, and staying ahead of these changes is crucial for brands looking to make a lasting impact. Advertisers now have an unprecedented opportunity to connect with their audience in more meaningful and innovative ways. The scene is changing fast, with short-form content making a splash on Connected TV (CTV), interactive sports viewing ramping up the excitement, and the Olympic fever reaching new heights. In this post, we'll explore key trends shaping viewer habits in 2024 and provide actionable strategies for advertisers to harness these trends effectively. Want to brainstorm with us on new ways to scale your business with YouTube Ads (and other performance video platforms)? Join us for a free YouTube ad brainstorming session here: [👉 Book a call]( Let’s dive in… Here are three key trends to watch out for: - The rise of short-form video on CTV: Short-form video is no longer just for mobile devices. Viewers are increasingly watching short-form content on their TVs, and this trend is only going to continue. Brands need to be prepared to create engaging ad formats for CTV that will capture the attention of these viewers. - Deeper engagement during the Olympics: Viewers are more interested than ever in getting involved with the Olympics, both on and off the screen. They want to learn more about the athletes, the culture of the Games, and how they can participate. Brands can tap into this interest by creating content that highlights the Olympics in a unique and engaging way. - Interactive sports viewing: Sports fans are increasingly looking for more ways to interact with their favorite teams and players. Streaming platforms are responding to this demand by introducing new features that allow fans to watch multiple games at once, participate in live chats, and even vote on polls. Brands can partner with streaming platforms to create personalized experiences for sports fans. What does that mean to advertisers? Here are a couple of things you can do about it: 1) Create engaging short-form video ads for CTV: - Utilize YouTube Shorts to create vertical video ads that are tailored for CTV viewing. - Highlight brand messaging or products in a concise and visually appealing manner. - Experiment with different ad formats, such as bumper ads, skippable in-stream ads, and shoppable ads. 2) Tap into the Olympics viewership frenzy: - Create ads that align with the Olympic theme and resonate with the audience's excitement. - Highlight inspiring stories of Olympians and their personal journeys. - Partner with Olympic athletes or creators to generate authentic and engaging content. 3) Enhance the sports viewing experience with interactive ads: - Use interactive elements like quizzes, polls, or challenges to engage sports fans during live broadcasts. - Offer exclusive content or rewards for participating in interactive ads. - Collaborate with sports streaming platforms to integrate interactive ad experiences. 4) Leverage insights from Google Analytics: - Analyze viewer behavior data to understand how consumers interact with different ad formats and content. - Identify which ad formats and creative elements are performing best for specific audiences. - Continuously test and optimize ad campaigns based on data-driven insights. 5) Embrace innovation and experiment with new ad formats: - Keep abreast of emerging ad formats and trends, such as shoppable ads, interactive ads, and pause ads. - Experiment with these new formats to determine their effectiveness in reaching and engaging target audiences. - Be open to stepping outside traditional ad formats and embracing innovative approaches. By incorporating these strategies into your Google Ads campaigns, you can effectively adapt to the evolving viewing habits of consumers and achieve greater success in reaching your target audience. 💌 Like this newsletter? Let's continue the conversation! Get in touch with us by responding to this email or tagging us on [LinkedIn]( or [Instagram]( and sharing your thoughts. Your feedback helps us keep our newsletter relevant and interesting. - This newsletter is brought to you by - Inceptly: the performance video ad team behind $950M+ in direct response revenue Inceptly High-Performance YouTube Advertising Agency Inceptly builds YouTube ad creatives & manages over $5M/month in YouTube ad spend for companies like ClickFunnels, Descript, MindValley, Advanced Bionaturals, Organifi, and many more. [Find out more at Inceptly.com]( Are you spending over $1K/day on ads and looking to scale your business with YouTube ads? 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