🛠Tools that simplify Google Ads for Media Buyers: How I save time and boost efficiency

Reveal expert secrets now ⏰                                                                                                                                                                                                                                                                                                                                                                                                                 August 09, 2024 | [Read Online]( [fb]( [fb]( [fb]( [fb](mailto:?subject=Post%20from%20Inceptly&body=%F0%9F%9B%A0Tools%20that%20simplify%20Google%20Ads%20for%20Media%20Buyers%3A%20How%20I%20save%20time%20and%20boost%20efficiency%3A%20%0A%0Ahttps%3A%2F%2Finceptly-agency.beehiiv.com%2Fp%2Ftools-simplify-google-ads-media-buyers-save-time-boost-efficiency) Since entering the world of digital marketing, I have been involved in numerous projects, ranging from tracking and media buying to onboarding and project management. Each role required efficiency and minimal time consumption, prompting me to learn various tools of the trade that simplify Google Ads advertising for media buyers. 🚀 Author: Dejan Bovan, Senior Media Buyer Want to brainstorm with us on new ways to scale your business with YouTube Ads (and other performance video platforms)? Join us for a free YouTube ad brainstorming session here: [👉 Book a call]( Let’s deep dive… Step one: Account setup 🛠️ Before diving into media buying, ensure the following essentials are in place: - Billing is set 💳 - Conversion tracking is configured 📊 - The YouTube channel is connected 🎥 - GA4 is set up and connected to Google Ads 🔗 - Funnel is ready and double-checked 🛒 - A backend tracking system is in place 🖥️ - UTM parameters are defined 📝 - GMC is set up and connected 🏬 Note on tracking: [Maintain a single account goal and primary action](. Through testing, I've found that optimizing around the main goal yields better results compared to multiple conversions. Additionally, map your customer journey in conversion tracking (e.g., Landing Page View, Add to Cart, Begin Checkout) to monitor drop-offs and identify issues, saving money and improving performance. 🛠️ For more accurate insights, use a backend tracking system, as multiple advertising channels often overreport conversions. Your bank account will ultimately show your true performance—whether you're doing well or not. 💰 Recommendation on tracking platforms: Platforms like Hyros, RedTrack, and Everflow are all effective. For in-depth backend data, consider developing a custom system. Tip: Keep the conversion goal setup at the account level to streamline campaign creation and avoid repetitive tasks. ✅ UTM parameters: Ensure you understand [the UTM tracking hierarchy]( in Google Ads to benefit both CRM and tracking platforms. 📈 Step two: Launching campaigns 🚀 Once technically prepared, move to campaign launching. Key considerations include: - Type of offer (One-time purchase or not) 🛍️ - Target audience 🎯 - Budget 💸 - Campaign type 🗂️ - Performance goals 🎯 Notes on targeting: Understand whether your offer is broad or niche to determine your target audience. For example, target ages 65+ for elderly supplements or homeowners for homesteading courses. Also, use exclusion lists wisely for one-time purchases or recent purchasers to optimize ad space. 🧠Tip: Be mindful of policy violations, as they can restrict your ad spend. 🚫 Budget and performance evaluation 💵 Google recommends evaluating performance over 4-6 weeks with 10x your target CPA. However, a practical approach might involve spending at least 1.5x your target CPA before making judgments. Adjust based on comfort and budget to prevent unnecessary loss. 📉 Campaign type: Start with search and shopping campaigns for stability and profitability. For growth and scale, video campaigns are powerful but budget-intensive. 🎥 Tip: Monitor video campaign impact on search (brand) performance to assess incrementality. 👀 Step three: Speed up ⏩ Efficiency is crucial, especially when managing multiple accounts. Two essential tools are: [Looker Studio](: - Set up to filter account data quickly. ⚡ - Analyze performance across various dimensions with a click. 📊 - Replicate setups for different accounts easily. 📑 Tip: Looker Studio can significantly enhance analysis speed and future planning. 🧠- [Google Ads Editor](: - Improves quality of life with fast, safe edits. ✨ - Functions like Excel for data handling. 📋 - Allows safe background editing before posting changes. 📝 Tip: Easy to learn, free, fast, and a must-have for efficient campaign management. ✅ 🎯 Inceptly’s top picks: Essential reading you can't afford to skip [Read the whole article here]( Are all ads starting to sound the same? Dive into [our latest blog]( post by Inceptly's Lead Copywriter, Holly Preston, as she explores the trend of formulaic marketing and uncovers how you can break free from the noise and truly captivate your audiences. Don't miss out on [this eye-opening read](! [Read the full article here]( Unlock the secrets to mastering Google Ads in 2024 with expert tips from Inceptly's Lead Media Buyer, Mirna Peric. Discover how to simplify account management, customize ads at scale, and boost your campaign's effectiveness. Dive into [the key strategies now](! Agency Owners: Want Us To “Transplant” Our $200 Million YouTube Ad Creative & Media Buying Skillset, Directly into Your Agency - In Just 8 Weeks? Click below to find out more about the Bootcamp cohort and start transforming your business! [👉 Get started]( Dejan Bovan, Senior Media Buyer Having started out at Inceptly as a tracking whizz and a certified GTM, GDS, and Segment expert, Dejan then transitioned into media buying. His background and analytical mindset now help him spot and take advantage of untapped opportunities for our clients. 💌 Like this newsletter? Let's continue the conversation! Get in touch with us by responding to this email or tagging us on [LinkedIn]( or [Instagram]( and sharing your thoughts. Your feedback helps us keep our newsletter relevant and interesting. Enjoyed what you read? Don't keep it to yourself! Share this email with your friends and help us grow our community. Not a subscriber yet? [Click here]( and join our community for more insightful content straight to your inbox. - This newsletter is brought to you by - Inceptly: the performance video ad team behind $950M+ in direct response revenue Inceptly High-Performance YouTube Advertising Agency Inceptly builds YouTube ad creatives & manages over $5M/month in YouTube ad spend for companies like ClickFunnels, Descript, MindValley, Advanced Bionaturals, Organifi, and many more. [Find out more at Inceptly.com]( Are you spending over $1K/day on ads and looking to scale your business with YouTube ads? 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