🧐 The unreliable claims booming: How to avoid and resolve Google Ads Policy violations

This specific policy issue has recently become more prevalent😱                                                                                                                                                                                                                                                                                                                                                                                                                 June 14, 2024 | [Read Online]( [fb]( [tw]( [in]( [email](mailto:?subject=Post%20from%20Inceptly&body=%F0%9F%A7%90%20The%20unreliable%20claims%20booming%3A%20How%20to%20avoid%20and%20resolve%20Google%20Ads%20Policy%20violations%3A%20%0A%0Ahttps%3A%2F%2Finceptly-agency.beehiiv.com%2Fp%2Funreliable-claims-booming-avoid-resolve-google-ads-policy-violations) Today, we'll focus on a specific policy issue that has recently become more prevalent: unreliable claims. This falls under the [Misrepresentation policy](, which aims to ensure that ads are clear, honest, and provide necessary information. Author: Dejan Bovan, Senior Media Buyer Unreliable claims entice users with improbable results as likely outcomes. They fall into three sub-categories: - Claims related to health and weight loss. 🏋️‍♂️⚖️ - Claims related to financial products or money-making schemes. 💰📈 - Claims related to politics, social issues, or matters of public concern. 🗳️📰 Want to brainstorm with us on new ways to scale your business with YouTube Ads (and other performance video platforms)? Join us for a free YouTube ad brainstorming session here: [👉 Book a call]( The foundation of every click in video advertising lies within the messaging. In a world flooded with ads, you need to stand out. If you don't shock, excite, surprise, wow, or worry your audience, there's a high chance your ad will be brushed aside. 🎯✨ However, without restraint, all our ads might start with sensationalist claims like "SHOCKING DISCOVERY! THE WORLD IS GOING TO END…" 🚨🌎 To prevent this, Google Ads has policies to ensure marketers don’t prey on emotions while promoting their products. Google Ads policies strive to support a healthy, trustworthy, and transparent digital advertising ecosystem. 🌐🔒 They are designed to ensure a safe and positive experience for users while adhering to applicable laws. These policies prohibit harmful content and ensure the overall quality of ads. 📜✔️ [Google advertising policies]( cover four broad areas: - Prohibited content: Content you can't advertise on the Google Network. 🚫 - Prohibited practices: Actions you can't take if you want to advertise with us. 🛑 - Restricted content and features: Content you can advertise, but with limitations. ⚠️ - Editorial and technical: Quality standards for your ads, websites, and apps. ✏️💻 When you encounter a policy violation, such as unreliable claims, you have two options for appeal: dispute the decision or make necessary edits and update your ad. 🔄✍️ (Google Ads policy violation) You can track your appeals in the Tools -> Troubleshooting -> Policy Manager tab. If your appeal fails, contact Google Ads support for further assistance. (Google Ads Interface) Under the sub-tab Appeal history, you can find the outcome of your appeal. (Google Ads Interface) If your appeal fails, contact [Google Ads support]( for further assistance. (Google Ads contact form) If you have dedicated account support, reach out and ask for extra assistance to speed up the process. Another thing to check is whether your landing page is causing the issue. Sometimes, it's not the creative assets causing the problem but the final URL. Contacting support to get the cause properly defined is a crucial step if your appeal does not go through. 🌐💡 In the past, we've encountered situations where the same video would run in one campaign but get flagged in another. We've also seen cases where one appeal would be successful, while another would not. Sometimes, a video that has been working for months suddenly gets flagged. We can't provide a foolproof solution, but we can offer tools to give you a fair chance of resolving the issue. 🛠️⚖️ Having policies is beneficial as they set the rules and keep advertisers responsible. However, when facing a policy violation, arm yourself with knowledge, build endurance, and drench yourself in patience. Resolution can come immediately, today, this week, or this month. 🧠💪⏳ How do you set up your ads to comply with the policies? Reply to this email and let us know if you've had similar issues. 📣🗣️ Good luck on your marketing journey! 🚀📈 🎯 Inceptly’s top picks: Essential reading you can't afford to skip [Read the full article here]( Ever wondered how to make your Google Ads campaigns truly shine? Dejan Bovan, Media Buyer at Inceptly, shares his expert insights on managing CPA, CAC, ROI, and ROAS effectively. Though the process can be challenging, he breaks it down into manageable steps: research, creative preparation, technical setup, and launch. He reveals the hidden gem of TV device targeting, a strategy that significantly boosts campaign results. [Read the full article]( to learn from Dejan’s experience and elevate your advertising game! [Read the full article here]( Tired of guessing whether your YouTube ad copy will convert? Holly Preston, Lead Copywriter at Inceptly, gets it. Imagine eliminating the guesswork and knowing exactly what makes your audience click. In her latest post, Holly shares creative ad testing methods to help you fine-tune your headlines, calls-to-action, opening lines, and body text. Learn how to set up controlled experiments, calculate significance, and confidently find the highest-performing copy for your YouTube video ads. Dive into [the full article]( to master the art of ad copy testing! Agency Owners: Want Us To “Transplant” Our $200 Million YouTube Ad Creative & Media Buying Skillset, Directly into Your Agency - In Just 8 Weeks? Click below to find out more about the Bootcamp cohort and start transforming your business! [👉 Get started]( Dejan Bovan, Senior Media Buyer Having started out at Inceptly as a tracking whizz and a certified GTM, GDS, and Segment expert, Dejan then transitioned into media buying. His background and analytical mindset now help him spot and take advantage of untapped opportunities for our clients. 💌 Like this newsletter? Let's continue the conversation! Get in touch with us by responding to this email or tagging us on [LinkedIn]( or [Instagram]( and sharing your thoughts. Your feedback helps us keep our newsletter relevant and interesting. Enjoyed what you read? Don't keep it to yourself! Share this email with your friends and help us grow our community. Not a subscriber yet? [Click here]( and join our community for more insightful content straight to your inbox. - This newsletter is brought to you by - Inceptly: the performance video ad team behind $950M+ in direct response revenue Inceptly High-Performance YouTube Advertising Agency Inceptly builds YouTube ad creatives & manages over $5M/month in YouTube ad spend for companies like ClickFunnels, Descript, MindValley, Advanced Bionaturals, Organifi, and many more. [Find out more at Inceptly.com]( Are you spending over $1K/day on ads and looking to scale your business with YouTube ads? Schedule your free performance ad brainstorming call here: [👉 Book a call]( [ig]( [in]( Update your email preferences or unsubscribe [here]( © 2024 Inceptly 2407 Ward Road Sacramento, California 95827, United States