Want to Be More Successful? Embrace Practices, Not Routines

How This 50-Year-Old CEO Went Viral on TikTok and Won Mortgage Customers [Want to Be More Successful? Embrace Practices, Not Routines](=/NjEwLUxFRS04NzIAAAGPr74M2dKmL_68BLmdvI2LuoH9FSivlndKtmFSwphY2FRlN6VXQLUm-Yk5DwkIimPaWeD219E=) [Want to Be More Successful? Embrace Practices, Not Routines](=/NjEwLUxFRS04NzIAAAGPr74M2dKmL_68BLmdvI2LuoH9FSivlndKtmFSwphY2FRlN6VXQLUm-Yk5DwkIimPaWeD219E=) When circumstances require, the what can change, but the why never should.[Read More](=/NjEwLUxFRS04NzIAAAGPr74M2dKmL_68BLmdvI2LuoH9FSivlndKtmFSwphY2FRlN6VXQLUm-Yk5DwkIimPaWeD219E=) [How This 50-Year-Old CEO Went Viral on TikTok and Won Mortgage Customers](=/NjEwLUxFRS04NzIAAAGPr74M2dKmL_68BLmdvI2LuoH9FSivlndKtmFSwphY2FRlN6VXQLUm-Yk5DwkIimPaWeD219E=) [How This 50-Year-Old CEO Went Viral on TikTok and Won Mortgage Customers](=/NjEwLUxFRS04NzIAAAGPr74M2dKmL_68BLmdvI2LuoH9FSivlndKtmFSwphY2FRlN6VXQLUm-Yk5DwkIimPaWeD219E=) Founder Anthony Lee beat rising interest rates with viral videos, growing Zap Mortgage's revenue 1,915 percent to land at No. 294 on the 2023 Inc. 5000.[Read More](=/NjEwLUxFRS04NzIAAAGPr74M2dKmL_68BLmdvI2LuoH9FSivlndKtmFSwphY2FRlN6VXQLUm-Yk5DwkIimPaWeD219E=) [Zelle Just Instituted a Surprisingly Customer-Friendly Policy](=/NjEwLUxFRS04NzIAAAGPr74M2dKmL_68BLmdvI2LuoH9FSivlndKtmFSwphY2FRlN6VXQLUm-Yk5DwkIimPaWeD219E=) [Zelle Just Instituted a Surprisingly Customer-Friendly Policy](=/NjEwLUxFRS04NzIAAAGPr74M2dKmL_68BLmdvI2LuoH9FSivlndKtmFSwphY2FRlN6VXQLUm-Yk5DwkIimPaWeD219E=) Facing government pressure, the payments app has begun quietly reimbursing victims of certain scams.[Read More](=/NjEwLUxFRS04NzIAAAGPr74M2dKmL_68BLmdvI2LuoH9FSivlndKtmFSwphY2FRlN6VXQLUm-Yk5DwkIimPaWeD219E=) [Showcase Your Business on Inc.com for Free!]() A message from Inc. and The Hartford [Showcase Your Business on Inc.com for Free!]() Get your dedicated company profile in front of the eyes of millions of people and increase your potential to gain new customers.[Find out more.]() [A Leader's Guide to Overcoming FOMO]() [A Leader's Guide to Overcoming FOMO]() Do this to keep focus for you and your team.[Read More]() [Allbirds Is Taking the Amazon Plunge in a Bid to Regain Flight](=/NjEwLUxFRS04NzIAAAGPr74M2dKmL_68BLmdvI2LuoH9FSivlndKtmFSwphY2FRlN6VXQLUm-Yk5DwkIimPaWeD219E=) [Allbirds Is Taking the Amazon Plunge in a Bid to Regain Flight](=/NjEwLUxFRS04NzIAAAGPr74M2dKmL_68BLmdvI2LuoH9FSivlndKtmFSwphY2FRlN6VXQLUm-Yk5DwkIimPaWeD219E=) To reverse sinking sales, the shoe brand is betting on a leaner product line and an omnichannel strategy.[Read More](=/NjEwLUxFRS04NzIAAAGPr74M2dKmL_68BLmdvI2LuoH9FSivlndKtmFSwphY2FRlN6VXQLUm-Yk5DwkIimPaWeD219E=) [How to Write a Thank-You Letter]() [How to Write a Thank-You Letter]() Put the thanks back into Thanksgiving by starting a tradition of thank-you letters.[Read More]() [A Brilliant Email Marketing Strategy for Cyber Monday](=/NjEwLUxFRS04NzIAAAGPr74M2dKmL_68BLmdvI2LuoH9FSivlndKtmFSwphY2FRlN6VXQLUm-Yk5DwkIimPaWeD219E=) [A Brilliant Email Marketing Strategy for Cyber Monday](=/NjEwLUxFRS04NzIAAAGPr74M2dKmL_68BLmdvI2LuoH9FSivlndKtmFSwphY2FRlN6VXQLUm-Yk5DwkIimPaWeD219E=) If you want to stand out on a big sales holiday, eschew the obvious and do something different. Like this.[Read More](=/NjEwLUxFRS04NzIAAAGPr74M2dKmL_68BLmdvI2LuoH9FSivlndKtmFSwphY2FRlN6VXQLUm-Yk5DwkIimPaWeD219E=) [Banish Winter Sadness With These 4 Small Changes to Your Space](=/NjEwLUxFRS04NzIAAAGPr74M2dKmL_68BLmdvI2LuoH9FSivlndKtmFSwphY2FRlN6VXQLUm-Yk5DwkIimPaWeD219E=) [Banish Winter Sadness With These 4 Small Changes to Your Space](=/NjEwLUxFRS04NzIAAAGPr74M2dKmL_68BLmdvI2LuoH9FSivlndKtmFSwphY2FRlN6VXQLUm-Yk5DwkIimPaWeD219E=) Author Katherine May explains how small changes to your space can have big impacts on your mood.[Read More](=/NjEwLUxFRS04NzIAAAGPr74M2dKmL_68BLmdvI2LuoH9FSivlndKtmFSwphY2FRlN6VXQLUm-Yk5DwkIimPaWeD219E=) [The Best Time of Year to Buy Holiday Flights Is Right Now]() [The Best Time of Year to Buy Holiday Flights Is Right Now]() Looking to score a deal on holiday travel? Better buy those tickets before Halloween.[Read More]() [How Startup CFOs Are Preparing for a Tighter Funding Market ](=/NjEwLUxFRS04NzIAAAGPr74M2dKmL_68BLmdvI2LuoH9FSivlndKtmFSwphY2FRlN6VXQLUm-Yk5DwkIimPaWeD219E=) [How Startup CFOs Are Preparing for a Tighter Funding Market](=/NjEwLUxFRS04NzIAAAGPr74M2dKmL_68BLmdvI2LuoH9FSivlndKtmFSwphY2FRlN6VXQLUm-Yk5DwkIimPaWeD219E=) The balance sheets of more than 70 private tech companies show new challenges for finance execs.[Read More](=/NjEwLUxFRS04NzIAAAGPr74M2dKmL_68BLmdvI2LuoH9FSivlndKtmFSwphY2FRlN6VXQLUm-Yk5DwkIimPaWeD219E=) [Join Beatrice Dixon in Conversation With Jennifer Garner and John Foraker](/NjEwLUxFRS04NzIAAAGPr74M2dKmL_68BLmdvI2LuoH9FSivlndKtmFSwphY2FRlN6VXQLUm-Yk5DwkIimPaWeD219E=) [Join Beatrice Dixon in Conversation With Jennifer Garner and John Foraker](/NjEwLUxFRS04NzIAAAGPr74M2dKmL_68BLmdvI2LuoH9FSivlndKtmFSwphY2FRlN6VXQLUm-Yk5DwkIimPaWeD219E=) Jennifer Garner and John Foraker of Once Upon a Farm are Inc.’s next guests for Your Next Move. Register for the December 5 at 12 PM ET live virtual event.[Register Now](/NjEwLUxFRS04NzIAAAGPr74M2dKmL_68BLmdvI2LuoH9FSivlndKtmFSwphY2FRlN6VXQLUm-Yk5DwkIimPaWeD219E=) FREE SPONSORED E-BOOK OF THE DAY [14 Tips on Business Etiquette](=/NjEwLUxFRS04NzIAAAGPr74M2dKmL_68BLmdvI2LuoH9FSivlndKtmFSwphY2FRlN6VXQLUm-Yk5DwkIimPaWeD219E=) [Click here](=/NjEwLUxFRS04NzIAAAGPr74M2dKmL_68BLmdvI2LuoH9FSivlndKtmFSwphY2FRlN6VXQLUm-Yk5DwkIimPaWeD219E=) to download your free e-book. Produced by Inc. and Capital One Business [How Briogeo’s Nancy Twine Turned Her Beauty Side Gig Into a Major Brand at Sephora](=/NjEwLUxFRS04NzIAAAGPr74M2YMxEexqyA3kUUOzAYGjSw0g0D7tjx27dmfyFlMlABlVY0bbvnduGak8KaO9xe97plQ=) [Click here](=/NjEwLUxFRS04NzIAAAGPr74M2O2qqvLHsAaA2wmpglz1B_011X9SW4Ungrfa2Zb-l8nk-NXq81LXjWnZkgbkNg_p14Q=) to watch the video. Join the visionaries who choose Inc. as their trusted source for the most accurate reporting on business. [Subscribe to Inc. 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