The Internet Is Going Wild for a 1970s Lego Instruction Pamphlet. It's a Fantastic Lesson in Marketing (and Parenting)

Delta Faced Intense Pushback Over Its Controversial Changes. The Company’s Response Is a Lesson for Every Brand Presented by [The Internet Is Going Wild for a 1970s Lego Instruction Pamphlet. It's a Fantastic Lesson in Marketing (and Parenting)](/NjEwLUxFRS04NzIAAAGOdWObdkjK75_suv6_c0kyicclt-4QtCVxIPzI6gkjT6-oGtM4Bncr5sRqDE84VhoViJNIh5g=) [The Internet Is Going Wild for a 1970s Lego Instruction Pamphlet. It's a Fantastic Lesson in Marketing (and Parenting)](/NjEwLUxFRS04NzIAAAGOdWObdkjK75_suv6_c0kyicclt-4QtCVxIPzI6gkjT6-oGtM4Bncr5sRqDE84VhoViJNIh5g=) Why are so many people talking about a 50-year-old instruction manual for building a dollhouse?[Read More](/NjEwLUxFRS04NzIAAAGOdWObdkjK75_suv6_c0kyicclt-4QtCVxIPzI6gkjT6-oGtM4Bncr5sRqDE84VhoViJNIh5g=) [Delta Faced Intense Pushback Over Its Controversial Changes. The Company’s Response Is a Lesson for Every Brand](=/NjEwLUxFRS04NzIAAAGOdWObdkjK75_suv6_c0kyicclt-4QtCVxIPzI6gkjT6-oGtM4Bncr5sRqDE84VhoViJNIh5g=) [Delta Faced Intense Pushback Over Its Controversial Changes. The Company’s Response Is a Lesson for Every Brand](=/NjEwLUxFRS04NzIAAAGOdWObdkjK75_suv6_c0kyicclt-4QtCVxIPzI6gkjT6-oGtM4Bncr5sRqDE84VhoViJNIh5g=) The airline isn't planning to roll back changes, but it can do better at communicating with customers.[Read More](=/NjEwLUxFRS04NzIAAAGOdWObdkjK75_suv6_c0kyicclt-4QtCVxIPzI6gkjT6-oGtM4Bncr5sRqDE84VhoViJNIh5g=) [Emotionally Intelligent People Use the Law of 9 to Overcome Challenges and Beat the Odds](/NjEwLUxFRS04NzIAAAGOdWObdkjK75_suv6_c0kyicclt-4QtCVxIPzI6gkjT6-oGtM4Bncr5sRqDE84VhoViJNIh5g=) [Emotionally Intelligent People Use the Law of 9 to Overcome Challenges and Beat the Odds](/NjEwLUxFRS04NzIAAAGOdWObdkjK75_suv6_c0kyicclt-4QtCVxIPzI6gkjT6-oGtM4Bncr5sRqDE84VhoViJNIh5g=) Your new outlook on living a life full of feelings.[Read More](/NjEwLUxFRS04NzIAAAGOdWObdkjK75_suv6_c0kyicclt-4QtCVxIPzI6gkjT6-oGtM4Bncr5sRqDE84VhoViJNIh5g=) [Build top global teams faster with G-P’s #1 Global Growth Platform™]() A message from G-P [Build top global teams faster with G-P’s #1 Global Growth Platform™]() Find, hire and manage employees in 180+ countries, quickly and compliantly, with technology backed by our unmatched team of HR and legal experts.[Learn More.]() [Microsoft Just Announced Its Latest Performance Review System for Employees. I Hate Myself for Loving It](=/NjEwLUxFRS04NzIAAAGOdWObdkjK75_suv6_c0kyicclt-4QtCVxIPzI6gkjT6-oGtM4Bncr5sRqDE84VhoViJNIh5g=) [Microsoft Just Announced Its Latest Performance Review System for Employees. I Hate Myself for Loving It](=/NjEwLUxFRS04NzIAAAGOdWObdkjK75_suv6_c0kyicclt-4QtCVxIPzI6gkjT6-oGtM4Bncr5sRqDE84VhoViJNIh5g=) Once considered a core concept, growth mindset is being challenged for its scientific credibility.[Read More](=/NjEwLUxFRS04NzIAAAGOdWObdkjK75_suv6_c0kyicclt-4QtCVxIPzI6gkjT6-oGtM4Bncr5sRqDE84VhoViJNIh5g=) [3 Daily Rituals Scientifically Proven to Boost Your Focus and Make You More Productive]() [3 Daily Rituals Scientifically Proven to Boost Your Focus and Make You More Productive]() Focus on improving elements of your work routine that you can actually control.[Read More]() [20 Years Ago, Steve Jobs Showed the Smartest Way to Share Good News. Here's How He Did It](/NjEwLUxFRS04NzIAAAGOdWObdkjK75_suv6_c0kyicclt-4QtCVxIPzI6gkjT6-oGtM4Bncr5sRqDE84VhoViJNIh5g=) [20 Years Ago, Steve Jobs Showed the Smartest Way to Share Good News. Here's How He Did It](/NjEwLUxFRS04NzIAAAGOdWObdkjK75_suv6_c0kyicclt-4QtCVxIPzI6gkjT6-oGtM4Bncr5sRqDE84VhoViJNIh5g=) About that famous 'There is one more feature ...' line.[Read More](/NjEwLUxFRS04NzIAAAGOdWObdkjK75_suv6_c0kyicclt-4QtCVxIPzI6gkjT6-oGtM4Bncr5sRqDE84VhoViJNIh5g=) [Want to Make Your Business More Sustainable? Nonprofits Can Help](=/NjEwLUxFRS04NzIAAAGOdWObdkjK75_suv6_c0kyicclt-4QtCVxIPzI6gkjT6-oGtM4Bncr5sRqDE84VhoViJNIh5g=) [Want to Make Your Business More Sustainable? Nonprofits Can Help](=/NjEwLUxFRS04NzIAAAGOdWObdkjK75_suv6_c0kyicclt-4QtCVxIPzI6gkjT6-oGtM4Bncr5sRqDE84VhoViJNIh5g=) Whether you're looking to go fully carbon neutral or simply trying to keep your energy usage to a minimum, the right experts can help you navigate the best path forward. Some even offer to help for free.[Read More](=/NjEwLUxFRS04NzIAAAGOdWObdkjK75_suv6_c0kyicclt-4QtCVxIPzI6gkjT6-oGtM4Bncr5sRqDE84VhoViJNIh5g=) [A Big Part of Apple’s Plan to Save the Planet Has Just 1 Problem—Everyone Hates It](/NjEwLUxFRS04NzIAAAGOdWObdkjK75_suv6_c0kyicclt-4QtCVxIPzI6gkjT6-oGtM4Bncr5sRqDE84VhoViJNIh5g=) [A Big Part of Apple’s Plan to Save the Planet Has Just 1 Problem—Everyone Hates It](/NjEwLUxFRS04NzIAAAGOdWObdkjK75_suv6_c0kyicclt-4QtCVxIPzI6gkjT6-oGtM4Bncr5sRqDE84VhoViJNIh5g=) Apple is going to have to do better than FineWoven if it wants people to give up leather.[Read More](/NjEwLUxFRS04NzIAAAGOdWObdkjK75_suv6_c0kyicclt-4QtCVxIPzI6gkjT6-oGtM4Bncr5sRqDE84VhoViJNIh5g=) [Grow Your Brick-and-Mortar Business by Understanding Consumer Behavior](=/NjEwLUxFRS04NzIAAAGOdWObdkjK75_suv6_c0kyicclt-4QtCVxIPzI6gkjT6-oGtM4Bncr5sRqDE84VhoViJNIh5g=) [Grow Your Brick-and-Mortar Business by Understanding Consumer Behavior](=/NjEwLUxFRS04NzIAAAGOdWObdkjK75_suv6_c0kyicclt-4QtCVxIPzI6gkjT6-oGtM4Bncr5sRqDE84VhoViJNIh5g=) Step one is accepting that shopping will never be the same.[Read More](=/NjEwLUxFRS04NzIAAAGOdWObdkjK75_suv6_c0kyicclt-4QtCVxIPzI6gkjT6-oGtM4Bncr5sRqDE84VhoViJNIh5g=) [How to Know When It's the Right Time to Make a Move in Your Business](=/NjEwLUxFRS04NzIAAAGOdWObdkjK75_suv6_c0kyicclt-4QtCVxIPzI6gkjT6-oGtM4Bncr5sRqDE84VhoViJNIh5g=) [How to Know When It's the Right Time to Make a Move in Your Business](=/NjEwLUxFRS04NzIAAAGOdWObdkjK75_suv6_c0kyicclt-4QtCVxIPzI6gkjT6-oGtM4Bncr5sRqDE84VhoViJNIh5g=) Timing your next move can make all the difference.[Read More](=/NjEwLUxFRS04NzIAAAGOdWObdkjK75_suv6_c0kyicclt-4QtCVxIPzI6gkjT6-oGtM4Bncr5sRqDE84VhoViJNIh5g=) [James Clear and Google Agree This Is the Easiest Way to Radically Increase Your Productivity ](=/NjEwLUxFRS04NzIAAAGOdWObdkjK75_suv6_c0kyicclt-4QtCVxIPzI6gkjT6-oGtM4Bncr5sRqDE84VhoViJNIh5g=) [James Clear and Google Agree This Is the Easiest Way to Radically Increase Your Productivity](=/NjEwLUxFRS04NzIAAAGOdWObdkjK75_suv6_c0kyicclt-4QtCVxIPzI6gkjT6-oGtM4Bncr5sRqDE84VhoViJNIh5g=) Rather than increase your hours, think about changing where you put in those hours.[Read More](=/NjEwLUxFRS04NzIAAAGOdWObdkjK75_suv6_c0kyicclt-4QtCVxIPzI6gkjT6-oGtM4Bncr5sRqDE84VhoViJNIh5g=) [Join Series Host Beatrice Dixon and Christina Tosi in Conversation](/NjEwLUxFRS04NzIAAAGOdWObdkjK75_suv6_c0kyicclt-4QtCVxIPzI6gkjT6-oGtM4Bncr5sRqDE84VhoViJNIh5g=) [Join Series Host Beatrice Dixon and Christina Tosi in Conversation](/NjEwLUxFRS04NzIAAAGOdWObdkjK75_suv6_c0kyicclt-4QtCVxIPzI6gkjT6-oGtM4Bncr5sRqDE84VhoViJNIh5g=) Christina Tosi of Milk Bar is Inc.’s next guest for the Your Next Move conversation series. Sign up for the 12 p.m. ET October 11 live virtual event.[Register Now](/NjEwLUxFRS04NzIAAAGOdWObdkjK75_suv6_c0kyicclt-4QtCVxIPzI6gkjT6-oGtM4Bncr5sRqDE84VhoViJNIh5g=) FREE SPONSORED E-BOOK OF THE DAY [Guidelines - Life Lessons Learned From Best-Selling Books](=/NjEwLUxFRS04NzIAAAGOdWObdkjK75_suv6_c0kyicclt-4QtCVxIPzI6gkjT6-oGtM4Bncr5sRqDE84VhoViJNIh5g=) [Click here](=/NjEwLUxFRS04NzIAAAGOdWObdkjK75_suv6_c0kyicclt-4QtCVxIPzI6gkjT6-oGtM4Bncr5sRqDE84VhoViJNIh5g=) to download your free e-book. PRODUCED BY INC. AND CAPITAL ONE BUSINESS [How Ring's Jamie Siminoff Navigated Failure to Achieve Great Success]() [Click here]() to watch the video. Join the visionaries who choose Inc. as their trusted source for the most accurate reporting on business. [Subscribe to Inc. Unlimited]() [Twitter]() [Facebook]() [Instagram]() [LinkedIn]() [View this newsletter online.]() This email was sent to {EMAIL}. If you no longer wish to receive This Morning Newsletter or Inc. emails, [unsubscribe here](). 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