This time for real?

Warren Buffett says one simple choice in life separates the bravest people from the rest. INC. THIS MORNING Presented by [This time for real?]( Good morning, Chances are good that if your office is in a densely populated city, your employees still haven’t returned in full to their desks. Every time you think it's safe to hatch plans and put Covid behind you, another variant spreads and spoils your efforts. This time it's the BA.5 variant, a subvariant of Omicron and the virus's most transmissible version to date. The strain is reinfecting people who have already dealt with previous variants once, or even twice. While numbers are significantly lower than the peak of the winter Omicron wave, hospitalizations have almost doubled since May and more than 400 Americans are dying every day. So it's not surprising that some employers may be putting their return-to-office plans on hold--again. But before you do, factor in a few things first. Read on for [everything you need to know about the new Covid variant and whether it should derail your plans](. [Applications are now open for Inc.’s Best in Business—Early Rate Deadline: August 19]( Our annual list celebrates the companies that go above and beyond to make a positive impact on more than their balance sheet. [Apply Now!]( A MESSAGE FROM amazon business [Spotlight buying trends while they're still trending.]( Learn more at Amazon Business, your partner for smart business buying. [Learn More]( Here's what else I'm reading today: Do you have fake followers? Here are [four tools to analyze your Twitter account](. –Inc. This skincare brand’s pitch to its customers: [consume less](. And they’re buying it. –Inc. Warren Buffett says one simple choice in life separates [the bravest people from the rest](. –Inc. It’s officially time to cancel [forced fun]( at work. –Fast Company WeWork claims its new software business can help you [lure workers back to the office](. –WSJ Female founders: Audition today to be featured on [the new business competition TV show “Women of Wall Street”](--with a chance to win $100,000 for your company. One more thing: This is what people really think of [your pandemic beard](. –Inc. This newsletter was written by Inc. associate editor Brit Morse. How are we doing? Send us ideas and feedback on [Twitter](. Did someone forward you this newsletter? [Subscribe here.]( Join the visionaries who choose Inc. as their trusted source for the most accurate reporting on business. [Subscribe]( 7 World Trade Center 29th Floor New York, NY, 10007 [LinkedIn]( [Facebook]( [Twitter]( This email was sent by Mansueto Ventures. If you do not wish to receive email communications please [click here]( to unsubscribe. To view our privacy policy, [click here](. Copyright © 2022 Mansueto Ventures LLC. All rights reserved. [Link](