From a tiny storage unit to $1.5 billion IPO

Delta lost 1,000 pieces of luggage. The airline’s response was a stroke of genius. INC. THIS MORNING Presented by [From a tiny storage unit to $1.5 billion IPO]( Good morning, Stuart Landesberg swears that for a sixth-grade assignment he wrote that his dream job was to be CEO of Seventh Generation, the Burlington, Vermont-based company that makes and sells sustainable home and cleaning products. Landesberg didn't go on to take over Seventh Generation. But he did build a similar business of his own: Grove Collaborative, a San Francisco-based company he co-founded in 2012 and took public on the New York Stock Exchange in June. The first four years the business really didn't grow. It was a struggle to keep the lights on, as Landesberg explains in Inc.’s latest What I Know podcast. But he stuck to his values of sustainability and eventually, it paid off. Read on [for more about the company’s growth and its $1.5 billion debut on the NYSE](. [Join Series Host Beatrice Dixon and Sarah LaFleur in Conversation]( Sarah LaFleur of M.M.LaFleur is Inc.’s next guest for the Your Next Move web series. [Register for the July 27 at 12 PM ET webinar](. A MESSAGE FROM SiriusXM [Stream 3 Months for Free]( With SiriusXM, stream expertly curated ad-free music on your devices with channels dedicated to your favorite decades, hits, styles and genres. [Subscribe Now]( Here's what else I'm reading today: Female founders: Audition today to be featured on [the new business competition TV show “Women of Wall Street”](--with a chance to win $100,000 for your company. –Inc. Delta lost 1,000 pieces of luggage. The airline’s response was a [stroke of genius](. –Inc. Here’s the brutal truth about Elon Musk and Twitter that [nobody wants to admit](. –Inc. Keeping secrets from your employees will [hurt your bottom line](. –Inc. Heading back to the office this summer? Here’s a guide to [casual back-to-work wear for men](. –WSJ Brands and creators are using search engine optimization to [reach a wider Gen Z audience on TikTok](. –Fast Company One more thing: Rejecting people over the phone, as opposed to by email, may [show more respect](. –Inc. This newsletter was written by Inc. associate editor Brit Morse. How are we doing? Send us ideas and feedback on [Twitter](. Did someone forward you this newsletter? [Subscribe here.]( Join the visionaries who choose Inc. as their trusted source for the most accurate reporting on business. [Subscribe]( 7 World Trade Center 29th Floor New York, NY, 10007 [LinkedIn]( [Facebook]( [Twitter]( This email was sent by Mansueto Ventures. If you do not wish to receive email communications please [click here]( to unsubscribe. To view our privacy policy, [click here](. Copyright © 2022 Mansueto Ventures LLC. All rights reserved. [Link](