‘This can’t be true’

INC. THIS MORNING ‘This can’t be true’ Good morning, When Bite founder Lindsay McCormick received feedback from a customer who challenged the zero-waste company's usage of eco-certified palm oil in its toothpaste bits, it hurt. “This can’t be true,” she thought. While she was aware of the ethical issues associated with using palm oil at the time, she thought that eco-certified palm oil passed muster at her Los-Angeles based company. But after hearing from at least three other customers who wrote in expressing similar concerns, the Bite founder knew she needed to re-examine her company's product. "The thing about mistakes is that you don't know you're making them until you do," she says. "And then it's up to you to fix it and fix it fast." Like many mission-driven businesses, Bite faced a perennial question: retool and sacrifice sales, or uphold your policies and risk long-term still unknown consequences. Read on for [how McCormick made her decision–and how it changed the way she viewed product development](. SPONSORED CONTENT [Ohio means business.]( With Ohio ranking #1 as the Most Affordable State (2020) according to U.S. NewsRankings, it’s no wonder that leaders and employees worldwide know [Ohio is synonymous with business](. HERE'S WHAT ELSE I'M READING TODAY: In recent months, Americans have faced the highest rate of inflation in four decades. The president says he has [a plan to curb it](. –Inc. The Treasury is [unlocking funds]( from the pandemic small-business aid program as more hardships loom. –Inc. Are you hesitant about getting an assistant? [These are likely your biggest fears]( and they’re easy to manage. –Inc. As [workers return to the office]( some companies have relocated to ease the commute. –NYT What’s [your listening style]( –HBR ONE MORE THING: These [offbeat but effective challenges]( will help you build the mindset you need to start a successful business. –Inc. --Brit Morse Associate editor, Inc.com How are we doing? Send me ideas and feedback on Twitter at [@britnmorse](. Join the visionaries who choose Inc. as their trusted source for the most accurate reporting on business. [Join Inc. Unlimited today.]( [Click here]( to forward to a friend. This email was sent by: Mansueto Ventures 7 World Trade Center, 29th Floor New York, NY, 10007, [Unsubscribe]( • [Update Profile]( • [View in Browser]( • [Privacy Policy](