The power of purpose

INC. THIS MORNING The power of purpose Good morning, It can seem hard to quantify a company's purpose--but not impossible. The 2022 Purpose Power Index is here, and it points to the 100 most purpose-driven companies at work in the U.S. today. The index is published by marketing and advertising agency StrawberryFrog and first-party data company Dynata and is the result of a survey of the U.S. general population, which looked at more than 200 companies across 50 industries and evaluated them according to their commitments to a purpose beyond profit. Check out [the 20 most purpose-driven brands of 2022](. The honorees offer plenty of inspiring business advice, which is why Inc. chatted with some of the founders of these companies this week during our virtual Purpose Power Summit to hear how company missions drive their business. If case you missed it, here are recaps of some of the conversations: - [How to Grow Your Business While Staying True to Its Mission]( - [Bombas Co-Founder on Why the Buy-One-Give-One Model Isn't for Everyone]( - [How This Healthcare Founder Turned a Personal Purpose Into Her Company's Mission]( - [What It Takes to Really Disrupt Health Care? Compassion and an Unyielding Sense of Justice]( - [The Key to Unlocking Your Company's Growth Potential]( SPONSORED CONTENT [Save Money by Creating Your Own Website]( Learn how to create your own ecommerce website with [Adesina Sanchez, Founder of Powerful Creative](. HERE'S WHAT ELSE I'M READING TODAY: [Biden has a plan]( to unite the Asia-Pacific on supply chain and climate. Just don't expect it to help your business. –Inc. The first step toward [adopting artificial intelligence]( technology is taking a hard look at your business needs. –Inc. Related: For years, corporate America has thought that cloud computing and artificial intelligence will fuel a surge in productivity. [It hasn’t happened yet](. –NYT After months of shouldering increased costs, [customers are pulling back](. –Inc. Entrepreneurs [are flashing warning signs]( on the U.S. economy as inflation, supply-chain snarls, a shortage of workers, and rising interest rates darken their outlook. –WSJ ONE MORE THING: A new study confirms that Zoom is terrible for brainstorming. [Here’s a simple fix](. –Inc. --Brit Morse Associate editor, Inc. How are we doing? Send me ideas and feedback at [BMorse@inc.com](mailto:BMorse@inc.com?subject=Inc.%20This%20Morning%20Feedback) and on Twitter at [@britnmorse](. Join the visionaries who choose Inc. as their trusted source for the most accurate reporting on business. [Join Inc. Unlimited today.]( [Click here]( to forward to a friend. This email was sent by: Mansueto Ventures 7 World Trade Center, 29th Floor New York, NY, 10007, [Unsubscribe]( • [Update Profile]( • [View in Browser]( • [Privacy Policy](