Tik Tok tips

INC. THIS MORNING Tik Tok tips Good morning, In case you hadn't heard, TikTok's short-form videos are the latest and greatest way (until something else comes along) for businesses to showcase their brand and communicate with consumers--especially those of the Millennial and Gen-Z variety. Take, for example, Duo­lingo. The language-learning platform's ­account took off toward the end of 2021, when many of its videos--which usually feature the company's mischievous fuzzy green owl mascot­--went viral. Now, 3.5 million TikTok users follow Duo­lingo's account. But to replicate that success, you'll need some strategies beyond boisterous mascots. Read on for [some advice from TikTok marketing experts to help you get some younger eyes on your brand](. SPONSORED CONTENT [Secrets of Social Media]( Learn how to optimize your social content with Darren Brown, Founder of Advantage Business Consulting. [Register for the digital workshop today](. HERE'S WHAT ELSE I'M READING TODAY: Boxed co-founder Chieh Huang, went from the garage to IPO in under a decade. Now he’s mentoring others on [how to do the same](. –Inc. What if [the Great Resignation]( could help make your business stronger than it was before the pandemic? –Inc. The founder of [this creative agency]( is helping brands like Google and Spotify build socially conscious campaigns. –Inc. Even amid a tight labor market and low unemployment, some public companies and startups are [turning cautious]( amid falling markets and economic jitters. –WSJ Most [DEI programs]( are missing out on a large part of the population. –Fast Company ONE MORE THING: Here are [three ways]( leaders can improve any employee’s experience at work. –Inc. --Brit Morse Associate editor, Inc. How are we doing? Send me ideas and feedback at [BMorse@inc.com](mailto:BMorse@inc.com?subject=Inc.%20This%20Morning%20Feedback) and on Twitter at [@britnmorse](. Join the visionaries who choose Inc. as their trusted source for the most accurate reporting on business. [Join Inc. Unlimited today.]( [Click here]( to forward to a friend. This email was sent by: Mansueto Ventures 7 World Trade Center, 29th Floor New York, NY, 10007, [Unsubscribe]( • [Update Profile]( • [View in Browser]( • [Privacy Policy](