What mothers want

INC. THIS MORNING What mothers want Good morning, Mothers have long struggled with "chronic mom guilt,” the bad feeling you get for going to work, or enjoying a night out, or even having alone time in the bathroom away from your kids. Reshma Saujani, best known for founding Girls Who Code, says it’s often a symptom of unforgiving workplace policies. That’s why businesses, she says, can and should make their workplaces more hospitable to working mothers. Saujani’s latest project, the Marshall Plan for Moms, makes this pitch: Better work policies, like equal pay for moms and access to affordable childcare, are the cure. And, she says, they’re what women really want. Read on for [her advice on what companies actually need to do to support their employees this Mother’s Day](. Have a question for Madefor? Join May 18th at 12 PM ET Patrick Dossett of Madefor is Inc.’s next guest for the Your Next Move web series. [Leave a question in registration]( and he may answer it live. HERE'S WHAT ELSE I'M READING TODAY: With his new nonprofit, Pharrell Williams wants to [build a new ecosystem of investment for Black and Latinx entrepreneurs](. –Inc. Most companies will [make this fatal mistake in the war for talent](. –Inc. Drawing on interviews with leaders at high-growth firms like Etsy, Microsoft, LEGO, and PepsiCo, a new book from a Harvard business professor [distills the winning strategies of "deep purpose" firms](. –Inc. Hiring is hard, and more than ever recruiters are facing a new issue: [getting ghosted by candidates](. –WSJ Leaders need to recognize that change exhaustion is not an individual issue, but a collective one that [needs to be addressed at the team or organization level](. –HBR ONE MORE THING: These are [the four most important traits to look for]( when hiring a remote manager. –Inc. --Brit Morse Associate editor, Inc. How are we doing? Send me ideas and feedback at [BMorse@inc.com](mailto:BMorse@inc.com?subject=Inc.%20This%20Morning%20Feedback) and on Twitter at [@britnmorse](. Join the visionaries who choose Inc. as their trusted source for the most accurate reporting on business. [Join Inc. Unlimited today.]( [Click here]( to forward to a friend. This email was sent by: Mansueto Ventures 7 World Trade Center, 29th Floor New York, NY, 10007, [Unsubscribe]( • [Update Profile]( • [View in Browser]( • [Privacy Policy](