Badass business

INC. THIS MORNING Badass business Good morning, When Paul Chittenden originally named his company, which makes bags and other apparel for oil and gas workers, Bad Ass Work Bags, he did wonder whether the name might be too vulgar. Google Ads thought so, and in 2012 banned Bad Ass Work Bags from participating on its ad platform, forcing Chittenden to get creative. He printed up stickers with the tagline "the toughest bags for the toughest men," and handed them out to his buddies, who passed them along to their friends. The stunt doubled his company's revenue to $120,000 in 2014. That's not the only guerilla marketing stunt Chittenden has pulled. Read on to hear [how traditional marketing tactics]( helped make this badass business a reality. SPONSORED CONTENT [Experience Facet Wealth's personalized financial planning]( Meet with one of our experts for FREE and find out [why Facet Wealth is one of the fastest-growing national financial services companies](. HERE'S WHAT ELSE I'M READING TODAY: Strategic partnerships helped this ambitious company solve [a big problem]( for consumers. –Inc. Inside [the painful realization]( that inspired the launch of Vital Proteins. –Inc. This founder [sold his company]( without a single in-person meeting. –Inc. [Gas stations and grocery stores]( are now hot commodities for venture-backed startups. –WSJ Offering service workers [stable schedules]( is good for both employees and business. –HBR ONE MORE THING: It was the slap heard around the world, and it’s [a major lesson]( in emotional intelligence. –Inc. --Brit Morse Associate editor, Inc. How are we doing? Send me ideas and feedback at [BMorse@inc.com](mailto:BMorse@inc.com?subject=Inc.%20This%20Morning%20Feedback) and on Twitter at [@britnmorse](. Join the visionaries who choose Inc. as their trusted source for the most accurate reporting on business. [Join Inc. Unlimited today.]( [Click here]( to forward to a friend. This email was sent by: Mansueto Ventures 7 World Trade Center, 29th Floor New York, NY, 10007, [Unsubscribe]( • [Update Profile]( • [View in Browser]( • [Privacy Policy](