Third pivot is the charm

INC. THIS MORNING Third pivot is the charm Good morning, For HELM Life founder Elize Shirdel, the third [Covid pivot]( was the charm. During the past two years, Shirdel's company evolved multiple times, starting with offering childcare services, to where it is now: providing diversity, equity, and inclusion training. It was a transition that led to significant growth. "We're multiple times bigger than we ever were as a childcare company," Shirdel says. The business is expecting to grow its client base from 300 at the beginning of 2022 to 1,000 by the end of the year. But how, exactly, do you morph a company so many times and thrive? Read on for how Shirdel learned [listen to customers–and embrace the evolution of her company]( multiple times over. SPONSORED CONTENT [The Potential of Investing in Pre-IPO Startups]( Many investors choose venture to get into high-growth startups. Alumni Ventures makes it easy to own a professional VC portfolio. [Get started](. Inc. Best Workplaces: Apply Today! 400+ organizations demonstrating excellence in company culture will be named to this year’s list featured on inc.com. [Application deadline: February 4](. HERE'S WHAT ELSE I'M READING TODAY: Here’s why you might want to [treat your remote workforce as its own office](. –Inc. Black Americans face barriers in the financial system, from buying a home to building credit. [These entrepreneurs are trying to help](. –Inc. The Small Business Administration is launching [a new pilot program]( that could help you thwart a future cyber attack. –Inc. When this company’s logo turned into a meme, the founders got a crash course in [how to control their brand online](. –Inc. Burned-out teachers are quitting their jobs–and they’re [a great, underutilized source of talent](. –WSJ Ready to move forward? Here are [five ways small businesses can find success]( past the pandemic. –Fast Company ONE MORE THING: Harvard's Steven Pinker offers [a simple suggestion]( for a more rational (and successful) year. –Inc. --Brit Morse Associate editor, Inc. How are we doing? Send me ideas and feedback at [BMorse@inc.com](mailto:BMorse@inc.com?subject=Inc.%20This%20Morning%20Feedback) and on Twitter at [@britnmorse](. Join the visionaries who choose Inc. as their trusted source for the most accurate reporting on business. [Join Inc. Unlimited today.]( [Click here]( to forward to a friend. This email was sent by: Mansueto Ventures 7 World Trade Center, 29th Floor New York, NY, 10007, [Unsubscribe]( • [Update Profile]( • [View in Browser]( • [Privacy Policy](