More reindeer. ASAP.

INC. THIS MORNING More reindeer. ASAP. Good morning, The Covid-19 pandemic and inflation likely won’t stop consumers from spending a lot in the remaining months of 2021. Holiday e-commerce sales are projected to reach a record $207 billion in the U.S. between November and December, a 10 percent increase over 2020 sales, according to data from Adobe Analytics. Globally, holiday e-commerce sales are projected to hit $910 billion. At the same time, supply-chain challenges continue, so the real winners this holiday season will be the retailers who can get packages to doorsteps consistently. Offering faster shipping options and communicating with customers on delivery times and possible delays "will not only make [you] more appealing for shoppers but help build loyalty and repeat purchases," says Tory Brunker, director of Adobe Commerce. But you can do more. Check out our story for tips on [how to prepare for the great season of spending](. HERE'S WHAT ELSE I'M READING TODAY: This makeup company is betting that artificial intelligence is better than you at [picking the right products](. --Inc. Here's why [creating stability]( can make you a better leader. --Inc. Satya Nadella is taking a smarter path with his company's social media strategy by [building niche communities]( around Microsoft products. --Inc. Stop obsessing about the future--and start [focusing on what you can control](. --Fast Company [This one perk]( will help save your employees from burnout. --Fast Company ONE MORE THING: This [30-second activity]( can dramatically increase your morning energy.--Inc. --Brit Morse Assistant editor, Inc. How are we doing? Send me ideas and feedback at [BMorse@inc.com](mailto:BMorse@inc.com?subject=Inc.%20This%20Morning%20Feedback) and on Twitter at [@britnmorse](. Join the visionaries who choose Inc. as their trusted source for the most accurate reporting on business. [Join Inc. Unlimited today.]( [Click here]( to forward to a friend. This email was sent by: Mansueto Ventures 7 World Trade Center, 29th Floor New York, NY, 10007, [Unsubscribe]( • [Update Profile]( • [View in Browser]( • [Privacy Policy](