Eat glitter for breakfast

INC. THIS MORNING Eat glitter for breakfast Good morning, Lindsay Muscato had a simple, annoying problem. Her hair ties would constantly slip or stretch out, requiring her to stop what she was doing to re-tie her ponytail. When she became a mom and had to do the same thing with babies and bottles in hand, her frustration reached a breaking point. The serial entrepreneur created a makeshift workspace in her garage and started making prototypes of durable hair ties that could double as stackable bracelets. In 2017, she was ready to start selling. She called her company Teleties and paired the product with branding that was fun, conversational, and feminine (its color options have playful names like “Eat Glitter for Breakfast” and “Talk to the Sand”). She sent a few hundred bands to family and friends, and was shocked at how quickly word spread on social media. “We've been very lucky because nothing we do is paid,” Muscato says. “It's all word of mouth.” To date, Muscato says the Maitland, Florida-based company has sold 6.4 million packs and 19 million singles of its hair bands. But its fast growth also led to supply challenges. Read our story to [learn how Teleties overcame manufacturing hurdles to land at No. 397 on this year’s Inc. 5000 list](. SPONSORED CONTENT [The new finance automation platform that saves your business money]( Is it time to level-up your company’s finances? With Ramp you get 5-in-1 software that consolidates corporate cards, expense management, bill payments, accounting, and reporting into one simple and free solution designed to save time and money. With this unique approach to financial services, Ramp has quickly become America’s fastest-growing corporate card and #1 rated software. [Businesses that use Ramp save an average of 3.3% in their first year and close their books 86% faster than before](. JOIN US: Being a business owner means having to innovate constantly and navigate change. So Inc. , in partnership with Capital One Business, wants to help you figure out Your Next Move. Join us for a discussion with Michael Preysman, founder and CEO of Everlane, a leading retail brand that’s providing radical transparency within the supply chain. Preysman will share how Everlane’s commitment to creating ethical products that last has led the company to have 90 percent of its apparel made of recycled materials. Hear him talk about how the company stuck to its sustainability initiatives, navigated the pandemic, and developed its vision for the future of the fashion industry. - Wednesday, September 15, 2021, 12 p.m. ET - [Reserve your free spot]( HERE'S WHAT ELSE I'M READING TODAY: On his birthday 20 years ago, he escaped the South Tower of the World Trade Center. He went on to be an entrepreneur, and [vowed never to waste another day](. --Inc. All employers with 100 or more employees would have to mandate vaccines or weekly Covid-19 testing under [a planned Labor Department standard](. --The Wall Street Journal Employees are increasingly nervous about workplace safety as the Delta variant continues to spread, [according to a new survey](. --Inc. Microsoft announced [it will delay its office reopening]( indefinitely. --CNBC These are the best companies for remote workers, according to a new ranking. [Here’s why](. --Inc. ONE MORE THING: Workers are more stressed in their jobs than they were during the depths of the pandemic, [according to a new Gallup poll]( more time off doesn’t seem to be the answer. --Inc. --Sophie Downes Assistant editor, Inc. How are we doing? Send me ideas and feedback at [sdownes@inc.com](mailto:sdownes@inc.com?subject=Inc.%20This%20Morning%20Feedback), and on [Twitter](. Join the visionaries who choose Inc. as their trusted source for the most accurate reporting on business. [Join Inc. Unlimited today.]( [Click here]( to forward to a friend. This email was sent by: Mansueto Ventures 7 World Trade Center, 29th Floor New York, NY, 10007, [Unsubscribe]( • [Update Profile]( • [View in Browser]( • [Privacy Policy](