Confused? You're not the only one

INC. THIS MORNING Confused? You're not the only one Good morning, Last week, the Centers for Disease Control and Prevention (CDC) updated its guidance to say it's safe for vaccinated people to go without masks in most settings. Shortly after, a number of major retailers--including Walmart, Costco, and Starbucks--lifted mask requirements for customers and employees who are fully vaccinated. The retailers will rely on an unspoken honor system in which they trust that unmasked employees and customers have received a jab. The CDC's decisions over the last year have encountered plenty of backlash for causing mass confusion for individuals and businesses. But one thing is clear with this latest set of guidelines: It's OK to ignore them. That doesn’t mean throwing your health protocols out the window. The CDC's guidelines on protecting workplaces are sound and are meant to encourage public health safety. But the latest changes also contain an important caveat: It’s up to individuals, vaccinated or not, to decide if they want to ditch their masks, and you really can't be sure that they're telling the truth unless you check vaccine cards. Read our story to [learn why the timing might not be right yet to change up your company policies]( even if you’re desperate to get back to business as usual. SPONSORED CONTENT [Ex-Under Armour Execs Make the Worlds Best Jeans]( In Revtown’s book, 3 things make great jeans: comfort, function, and durability. That’s why their Decade Denim jeans are made with proprietary, Italian denim that’s tough as nails, but still mobile. The kicker? [By working directly with the customer you get designer quality denim for half the price.]( JOIN US: Join Inc . in conversation with Noom co-founder and CEO Saeju Jeong, who will talk about building a mentally and financially strong company and answer your most-pressing business questions. From creative solutions to actionable advice for your business, this series provides informative, powerful takeaways and real-life perspectives from great business minds. - Tuesday, May 18, 2021, 1:00 pm Eastern Time - [Reserve your free spot]( HERE'S WHAT ELSE I'M READING TODAY: You should care about Florida’s new social media “[deplatforming]( law. Here’s why. --Inc. These [three downsizing tips]( can help you get funding (and maybe even save your brand). --Inc. Richard Montañez built a lucrative career around being the Frito-Lay janitor who dreamed up Flamin’ Hot Cheetos. [It might be a lie](. --Los Angeles Times (subscription required) [Oat milk maker Oatly]( could be worth $10 billion when it lists on the stock market this week, marking a barometer of changing consumer preferences..--New York Times Here are [eight strategies]( to attract the help you need to succeed in business. --Inc. ONE MORE THING: Why celebrities and brands are betting on [NFT startups](. --Inc. --Cameron Albert-Deitch Reporter, Inc. How are we doing? Send me ideas and feedback at [calbertdeitch@inc.com](mailto:calbertdeitch@inc.com?subject=), and [sign up for daily text messages]( from me. Join the visionaries who choose Inc. as their trusted source for the most accurate reporting on business. [Join Inc. Unlimited today.]( [Click here]( to forward to a friend. This email was sent by: Mansueto Ventures 7 World Trade Center, 29th Floor New York, NY, 10007, [Unsubscribe]( • [Update Profile]( • [View in Browser]( • [Privacy Policy](