What's going to save your Main Street

INC. THIS MORNING What's going to save your Main Street Good morning, Silicon Valley, New York City, and other capital-rich business hubs don’t have much to worry about when it comes to rebounding after the pandemic. They already had strong infrastructure in place. Meanwhile, conditions for less robust--but to this point emerging--business hubs aren't looking too hospitable these days, says Rodney Foxworth, the CEO of Common Future, an Oakland, California-based advocacy group for community-based economic development across the U.S. The picture is even more bleak in rural and poor regions of the U.S. A January 2021 study from Utah State University, Yale University, and New York University on wellbeing in the rural North American West found that more than 21 percent of the region's full-time workers have either become unemployed or shifted to part-time work during the pandemic. And a December 2020 report from the Brookings Institute, a Washington D.C.-based think tank, cites a lack of adequate access to capital and broadband connectivity as significant barriers to rural small-business revitalization in the post-Covid world. Cities and towns can recuperate, though--and Foxworth has three keys for reviving Main Street small businesses and rebuilding America's smaller startup ecosystems. Read our story to [learn his vision for what’s going to save your Main Street](. JOIN US: What does recovery really look like for entrepreneurs? Join Inc. for a town hall discussing practical ways to anticipate and manage the unexpected, shore up internal and external relationships, and identify resources and opportunities to help you successfully navigate these fast-changing times. - Wednesday, May 5, 2021, 3:00 pm Eastern Time - [Reserve your free spot.]( HERE'S WHAT ELSE I'M READING TODAY: [Youtech founder and CEO Wilbur You]( says his family--both in the U.S. and in China--taught him the values he needed to succeed. --Inc. Here's this week's astrology report for entrepreneurs: [May 3-7](. --Inc. Verizon is near a deal to sell [Yahoo and AOL]( to the private equity firm Apollo Global Management. --New York Times A trial is slated to begin today between the maker of the popular video game “Fortnite” and Apple that could help determine the future of [how apps generate revenue]( through mobile devices. --Wall Street Journal Here are six ways to use [video marketing]( to strengthen your brand. --Inc. ONE MORE THING: Want to make sure all of your employees get a vaccine before coming back to the office? [Here are five nudges that work better]( than a mandate, according to an employment law expert. -- Inc. --Cameron Albert-Deitch Reporter, Inc. How are we doing? Send me ideas and feedback at [calbertdeitch@inc.com](mailto:calbertdeitch@inc.com?subject=), and [sign up for daily text messages]( from me. Become an [Inc. Unlimited subscriber](. [Click here]( to forward to a friend. This email was sent by: Mansueto Ventures 7 World Trade Center, 29th Floor New York, NY, 10007, [Unsubscribe]( • [Update Profile]( • [View in Browser]( • [Privacy Policy](