What spring break means for summer 2021

INC. THIS MORNING What spring break means for summer 2021 Good morning, Spring break has long been a respite for young people looking to blow off steam. This year, it’s also proving a challenge for small-business owners in beach towns and other vacation hotspots--and a harbinger for the upcoming summer season. In some locations, the problem is too much demand: Bars and restaurants in popular vacation spots in Florida, which jettisoned business capacity limits and facemask requirements on March 2, are reporting a deluge. Many entrepreneurs have needed to staff up very quickly, and are finding the hiring market to be shockingly tight. Some also report frustrations around patrons refusing to follow the Centers for Disease Control’s facemask guidance, in a state with relaxed mandates. Meanwhile in California, spring break has been far tamer--because unlike in Florida, California's restrictions have continued. On March 14, many of the state’s counties were permitted to reopen at 25 percent capacity, with rules around social distancing and facemasks. Amid those restrictions, business owners are seeing more subdued results. Todd Brown, the owner of Bub’s @ the Beach, a popular San Diego spring break bar and restaurant, tells Inc. that business--with the exception of last year around this time--has never been this slow. In other words, business owners are feeling the pinch at both ends of the spectrum. With summer fast approaching, that struggle may only intensify. Read our story to [learn how some businesses are coping with demand they can’t handle]( while others are projecting for a painfully slow summer. SPONSORED CONTENT [A Five-Star Mascara That Works As Hard As You Do]( Thrive Causemetics’ Liquid Lash Extensions mascara has over 11,800+ five-star reviews for good reason. It instantly delivers the look of lash extensions without the high salon prices or damaging glue. Plus, its clean, nourishing formula supports healthier + longer-looking lashes overtime! [Get in on the hype with 15% off today]( JOIN US: A decade ago, Michael Dubin founded Dollar Shave Club as a no-frills, $1-a-month razor startup. Five years later, he sold the company for $1 billion to consumer-products giant Unilever. Earlier this year, Dubin stepped down as CEO. Hear the man behind the crazy viral videos and hilarious offbeat advertising explain what it really takes to start, scale, and eventually sell a billion-dollar brand that people love. Plus, find out what’s next for this razor-sharp founder. - Wednesday, March 31, 2021, 3:00 pm Eastern Time - [Reserve your free spot.]( HERE'S WHAT ELSE I'M READING TODAY: Prezi CEO Jim Szafranski credits his company’s strong financial 2020 to one man: [the late Andy Grove](. --Inc. Momentum for a [four-day workweek]( has been building for years. Now, a whole country is poised to pilot the idea. --Inc. Tech workers say they’ve experienced more harassment based on gender, age, or race while working remotely during the pandemic, [according to a new survey](. --NPR The startup behind celebrity video booking platform [Cameo]( just raised $100 million in funding, tripling its valuation to more than $1 billion. --The Wall Street Journal Related: Check out our coverage of Cameo from 2019, when co-founder Devon Townsend made Inc.’s [30 Under 30 list](. --Inc. ONE MORE THING: He changed his feedback style. His company's revenue grew by almost [1,500 percent]( in just a year. --Inc. --Cameron Albert-Deitch Reporter, Inc. How are we doing? Send me ideas and feedback at [calbertdeitch@inc.com](mailto:calbertdeitch@inc.com?subject=), and [sign up for daily text messages]( from me. Become an [Inc. Unlimited subscriber](. [Click here]( to forward to a friend. This email was sent by: Mansueto Ventures 7 World Trade Center, 29th Floor New York, NY, 10007, [Unsubscribe]( • [Update Profile]( • [View in Browser]( • [Privacy Policy](