Talking about women

INC. THIS MORNING Talking about women Good morning, There’s little doubt that the pandemic has hit women-owned businesses particularly hard. Women are more likely than men to own businesses in the hard-hit service sector, while also primarily bearing the significant burden of increased child care. "There are only so many hours in a day. So do the math--that's less time to put toward their business," says Jill Sasso, vice president of human resources and governance programs at the Women's Business Enterprise National Council, a nonprofit for certification, resources, and advocacy for women-owned businesses. Sasso is one of a group of seasoned entrepreneurs and experts who came together last week to discuss opportunities for women-owned businesses during an Inc. National Small Business Town Hall virtual event. Throughout the hourlong discussion, panelists tackled topics like networking, pivots, the Paycheck Protection Program, and imposter syndrome--all focused on turning a tough 2020 into a successful 2021. Read our story to [learn these founders’ best advice for powering through the pandemic and strengthening your business this year.]( And check out these video highlights from the event: - [How This Spa Pivoted During Covid-19 to Keep Making Money Safely]( - [How Women Entrepreneurs Can Make Connections Online]( - [When You Ask for Mentorship, Make Sure You Can Answer These Questions]( - [The Fundamentals of a Strong Business Model]( - [How Women Founders Can Beat Imposter Syndrome to Raise Money]( HERE'S WHAT ELSE I'M READING TODAY: The Paycheck Protection Program is due to sunset on March 31, and there are currently no plans to extend it. [Is this the end of the PPP]( --Inc. The Internal Revenue Service plans to audit more small businesses this year than usual. [Use these strategies]( to eliminate tax mistakes. --Inc. [The unemployment rate]( could be painting an inaccurate picture of the U.S. economy, especially as millions of women remain out of the workforce. --CNBC More than 50 companies have now vowed to be carbon-neutral by 2040, [and counting](. --The Washington Post (subscription required) This 'Miss Congeniality' used pageant winnings to fund her business and [here's her advice]( for founders with unconventional backgrounds. --Inc. ONE MORE THING: These are the [four most important questions]( to ask yourself as a new founder. --Inc. --Cameron Albert-Deitch Reporter, Inc. How are we doing? Send me ideas and feedback at [calbertdeitch@inc.com](mailto:calbertdeitch@inc.com?subject=), and [sign up for daily text messages]( from me. Become an [Inc. Unlimited subscriber](. [Click here]( to forward to a friend. This email was sent by: Mansueto Ventures 7 World Trade Center, 29th Floor New York, NY, 10007, [Unsubscribe]( • [Update Profile]( • [View in Browser]( • [Privacy Policy](