Hope for the best. Be prepared for ugliness

INC. THIS MORNING Hope for the best. Be prepared for ugliness Good morning, Rudo Robinson has a message for you, courtesy of his 10 years running Trust Security & Fire Services, one of the fastest-growing private security firms in the country: Unless you work in the security industry, stay secure at home tomorrow if you live in a city that has been threatened by President Donald Trump's supporters. That's especially true in Washington D.C. Business closures are rampant throughout the nation's capital this week, in anticipation of potential trouble on Wednesday, the day of President-elect Joe Biden's inauguration. In a video released by the White House on January 13, Trump condemned the prior week's violence and asked for calm. But caution still prevails. Roads and Metro stations are closed, along with a number of hotels and all Airbnb locations. Approximately 21,000 National Guard troops have been called in to assist with security, which involves barricades and fences throughout the downtown district. Last week, Mayor Muriel Bowser requested that all residents avoid downtown Washington entirely. For small-business owners in D.C. who are used to finding a way to participate in the political process--in a city very familiar with protests--this is new, and scary. Their mantra this week, which they recommend to small-business owners in state capitals or other major cities that could be targeted by insurrectionists on Wednesday: Better safe than sorry. Read our story to [learn the precautions you may need to take this week]( how Washington’s entrepreneurs are preparing for a potentially chaotic day tomorrow. Inc.’s Best Workplaces. Apply today! Inc.’s Best Workplaces awards the company cultures that thrive in the face of adversity. Cultures that in response to a pandemic redefine the workplace and continue to enrich it. Cultures that foster employee growth and advancement at all levels. Apply today to be recognized as a place where people love to work, one that sets the standard for excellence in company culture. - Deadline to apply: February 5, 2021. - [Apply Now](. HERE'S WHAT ELSE I'M READING TODAY: Embrace these [four lessons]( from Dr. Martin Luther King Jr. to effectively lead through today’s tough challenges. --Inc. On this week’s [What I Know]( podcast: Capsule founder and CEO Eric Kinariwala on how to create the friendliest, most human brand possible. --Inc. Facebook was set to compete with Google for advertising sales. Then, according to court documents, [the two companies cut a secret deal](. --The New York Times [GitHub’s head of HR has resigned]( following an investigation into the firing of a Jewish employee after the Capitol Hill riots. --CNBC Bye bye, Zoom fatigue: Use these [four foolproof strategies]( to keep your virtual audience enthralled. --Inc. You’ll need to address these three remote work obstacles in 2021. [Here’s how](. --Inc. --Cameron Albert-Deitch Reporter, Inc. How are we doing? Send me ideas and feedback for Inc. This Morning at [calbertdeitch@inc.com](mailto:calbertdeitch@inc.com?subject=) or on [Twitter]( and [sign up for daily text messages]( from me. [Click here]( to forward to a friend. This email was sent by: Mansueto Ventures 7 World Trade Center, 29th Floor New York, NY, 10007, [Unsubscribe]( • [Update Profile]( • [View in Browser]( • [Privacy Policy](