Simon Sinek: Even in a crisis, don't change your 'why'

INC. THIS MORNING Simon Sinek: Even in a crisis, don't change your 'why' Good morning, Even in tough times, Simon Sinek is an optimist. “Optimism is not a denial of the current state,” the business coach and bestselling author told business owners during Inc.’s latest Real Talk: Business Reboot virtual event on Thursday. “It’s a belief that the future is bright.” It’s a theme that Sinek repeatedly visited during the hourlong conversation, which focused on how great leadership during times of crisis can elevate your company and your team’s work. For example: More than a decade after Sinek published his 2009 book Start With Why, he still counsels business owners to make their “why”--the reason they’re in business to begin with--the foundation of their coronavirus-era decisions. “It’s normal for crises to shake our confidence,” he said. "A crisis can put us off course, [but] it doesn't mean the 'why' has changed. It means we stopped focusing on it." The webinar is full of similarly useful advice. Read our recap to learn Sinek’s thoughts on [what to do when a crisis challenges your purpose]( how to adapt (or not adapt) your leadership in a difficult business climate, and the power of listening--especially in conversations about race. You can also [watch video clips of the event’s highlights](. SPONSORED CONTENT [This Innovative Fitness Membership May Be the Key to Unlocking Your Best Performance]( This [fitness membership]( gives you the analytics you need to elevate your performance. [JOIN US:]( Serial entrepreneur Alexa von Tobel started her financial planning company LearnVest in 2008 during the Great Recession, and sold it for a reported $375 million in 2015--meaning she knows firsthand how to lead an organization through difficult times. Join Inc . for a conversation with von Tobel about the impact of the Covid-19 pandemic on launching and scaling a business, staying close to your customers, and leveraging what you learn from them to survive. - Tuesday, June 23, 2020, 2:00 pm Eastern Time - [Reserve your free spot]( HERE'S WHAT ELSE I'M READING TODAY: These [unexpected business offerings]( will be casualties of a post-Covid world. --Inc. A new report says Google Chrome has [a security problem]( that allows spying on millions of users. --Inc. Slack invested in [this online recruiting startup]( without ever meeting its CEO in person. --CNBC Use these [three strategies]( to strengthen your Covid-19 cash management. --Inc. Related: Using [retirement funds]( to cover Covid-19 financial losses isn’t as straightforward as you’d think. --Inc. --Cameron Albert-Deitch Reporter, Inc. How are we doing? Send me ideas and feedback for Inc. This Morning at [calbertdeitch@inc.com](mailto:calbertdeitch@inc.com?subject=) or on [Twitter](. [Click here]( to forward to a friend. This email was sent by: Mansueto Ventures 7 World Trade Center, 29th Floor New York, NY, 10007, [Unsubscribe]( • [Update Profile]( • [View in Browser]( • [Privacy Policy](