keyword tools are keeping you poor, so stop it

Chris hasn’t used a keyword tool to get traffic in 10+ years – yet he’s generated millions of free targeted visitors in all kinds of niches. This was just one tiny nugget of wisdom he shared on the incredible free traffic training he ran yesterday. I talked with him deeper and got some amazing info out of him, which I’m sharing with in this email... [Watch the full training here – get free traffic forever]( 1) How Keyword Tools Work... Keyword tools all work in the same kind of way, working from the same basic data (i.e. Google), giving you the same basic results. Some might put a clever algorithm on top to justify their cost, but really… it’s all an interpretation of Google data. It spits out the basic searches people make and a few additional qualifiers. - iPhone… - iPhone charger… - iPhone usb charger… - best iPhone usb charger… - best iPhone usb charger for pensioners… and so on. :: By the way, if you thought that last phrase counted as ‘deep keyword research’ then you HAVE TO read this email in full! :: Consider how we’ve had ~20 years of fairly sophisticated internet marketing by now... … do you really think the massive multi-billion dollar data and marketing corporations WOULDN’T have figured out how to buy up all the obvious online real estate by now? Spoiler; they did… 10 years ago. 2) How “Demand Media” Stole The Internet... Ever hear of Livestrong? Or eHow? Almost everyone has, because they’ve been appearing for all kinds of searches for years. These sites (and several others) were owned by Demand Media, now ‘Leaf Group’, which was the first company to ‘scale up’ long-tail keyword ranking. Their method was simple… - Generate the biggest keyword list possible - Pay $15-$20 for an article - Publish - Turn millions of trickles of traffic into an ocean - Monetize with ad revenue Sounds simple enough… but when we say ‘at scale’ we’re talking about publishing 5,700 pieces of content PER DAY. We know long-tail searches make up for upwards of 90% of all searches made in total. So they bought up the market. Until Google realised the content was weak… rolled out the Panda update, at least. So ‘Content Farming’ isn’t like it once was… but ‘Leaf’ are still going strong… strong enough to have recently been bought out for $323,000,000. Which means someone else thinks there’s more than $323m of value to be gained with their setup. 3) Robots vs. Humans... Much like how you wouldn’t trust a GPS to plan a nice ocean-side drive, visiting the best eating spots, to take in the most stunning scenery… … you shouldn’t trust a robot to do your keyword research. For one simple reason. You might get to your destination, on paper, and it might be efficient… But something gets lost when you remove ‘the human touch’ and trust in data blindly. … got 114,000 searches per month? Awesome! … costs $6.20 per click? Amazing! Sounds like a hot keyword! Sure, hot enough everyone in the Fortune 500 is already after it. Or maybe Google decided it wants to keep you on Google and serves up a ‘snippet’ search result from its Knowledge Graph instead. Then again... is that keyword really going to give you the highest return on your effort? Is it MORE or LESS likely to result in an action or a sale? These things are important to consider, which a keyword tool does not. Blindly ranking for as many keywords as you can (especially when it’s the same keywords everyone else is after) is generally a bad idea, because - a) you’ll fail, and... - b) It won’t make as much money as it could. 4) The Reality Of Your Competition... When you’re using a keyword tool, you’re putting yourself up against 3 main types of competitor. - Mega-Corporations - SEO Agencies - Black Hatters Mega-Corporations, perhaps surprisingly, take the most human approach, because human sweat is valuable (read: expensive) and they have the money to hire professional content teams, to produce high production value content and market that content, to trigger whatever algorithms they need to, to get the attention they want. This includes Amazon, even Google itself. SEO Agencies are sometimes really, really good at SEO – and they generate thousands to hundreds of thousands (sometimes millions) per month to fund what they need to get the rankings they (i.e. their clients) desire. Generally there’s a mixture here of human and automation. I can appreciate this. Black Hatters are obsessed with ‘gaming the system’ and quite often manage to do so; using whatever technology they have at their disposal. Incidentally, this is the most robotic, automated approach. In each case, you’re going up against someone you probably can’t beat. So, what to do? (image from my webinar this earlier this week) I’d suggest using Chris’ method to discover the low competition, high value keywords nobody else is looking for! Do things smarter. Scale from there. 5) Fine, But Does It Really Work? Yes. Last year (2021) Chris generated $274,800 worth of FREE traffic, with a project I hadn’t touched for 2 years. The year before (2020), was $455,545. The year before that (2019) is when he was actively working on the project and generated $588,300 in free traffic. What we mean by that – if you were to PAY for that traffic through pay-per-click advertising, you’d be charged roughly $5 per click, because it’s a competitive, commercial niche where a lot of money can be made. That’s one site, one side project, barely touched in years… … still generating free, high-quality traffic every single day. Chris does this across his entire business. More importantly to you though, he’s taught this method to others and they’re able to BEAT mega-corporations with it... - It works GREAT for ANY niche. - It works GREAT for beginners. - It works GREAT for eCommerce. - It works GREAT for local businesses. - It works GREAT for affiliate marketing. And he’s decided to show you and coach you through the method in two live sessions IF you decide to join the $100k Iceberg Content Challenge. [Watch The Traffic Case Study Here]( Reed P.S.-- What would it be worth to you if you knew you could generate hyper-targeted visitors in any niche? Worth more than what you’d pay for a couple of clicks in a high competition niche? Then you’ll like this. [Enrolment closes in a few days.](  --------------------------------------------------------------- Reed Floren, 405 West Mulberry Street ,Saint Peter Minnesota 56082, United States [Change Your Contact Details]( | [Unsubscribe](