7 Things About AI You Should Be Thinking About Right Now

AI has the power to make you and your team dramatically more productive. These are my insights from the MAICON event. [IMPACT+-Presents-THE-LATEST-By-Marcus-Sheridan](113/bXSp04/VWVkbL7jTF9QW2G4J7y7mWyZhW4TqGZG51HNlFN52hRgY3qgyTW6N1vHY6lZ3pSVqB5dL1lZWnXW2BlgR-5P6HWyW7jt6nq4xn5BXW87qGk391cfHQV9ZFfx4rnlwpW1tPP7R8ry-BRW2JKffP6r4pVcW4c8j6F7F88c9W2Yth9B78MVVlW59HJPG3bXlmfW6jln-c7q_w9jW3WhP-J7_KlJRW7V4Fbb8bynTyN94jjynJVmcvW6W9Vkz4WBbr_W1321gB2lvs_ZW3xk6GC4_pCdGW6c5dV61vBVbfN1Q5ggT1cnvlN5xQTxCFjPhvN869tCl8dTnMW6WKlxc81SpGSf3v7BGv04) [Join our weekly live event series →](113/bXSp04/VWVkbL7jTF9QW2G4J7y7mWyZhW4TqGZG51HNlFN52hRhd3qgyTW7lCdLW6lZ3pwW46gZnM7Ps5r4W8T7vCd27c195W4GfLCR23yjhjVy3Y7t6Hsp-bW1mpfyH6mWpN_W2CPjlt8lZ1ynVMsdmC6Dfd4kW1Dvj6X8TxvHSVZ9fD_6fhhlnW2dQfWr4VztGxW4R-WDz99stG1W3RrbFM6NSK6FW2hWmbr8WgwfWW5jst2W5hdWhfW2nTJ4T51q58NN5XCDGJxVx40W1yznzl7QMFRTVL2RZy5J2Q-9W1qxMZy8_85m-W19RR573ztFrjW2_BGf61_5Q_wW27knXm73v4TlVRNXk138rb9VW4wjmQ96Rg7szf4D7pvs04) [Join IMPACT+ for free →](113/bXSp04/VWVkbL7jTF9QW2G4J7y7mWyZhW4TqGZG51HNlFN52hRhx3qgyTW7Y8-PT6lZ3q2N706HzW7ZKX8Vjr8xQ2xK6YZN1ZkQZms11DMW6n-mbL15FYT4W5fv5h91CpjRsW3Hgzlq5H5X14W3fg-px3pzl5JW7kw-Dn92p-ykW7ck0xw57r2WfW92s3R37DyXGdW1Tbg7V87DWksW1rYR3z5W2NdmW6gf2Mp32Kc8vMpGyl9WxLVWW5MQgk81G9RFXW7TJHcG10lslNW7-YkQ_1-BSh-W2b2x4H3VZYB3N2hMXV4n7zgqW8Dd5K08wbZcCN4B7r9PzkXtDN2NgLngmc3pBW8K7PMd94vVQRW6Yl94W8j4lCVVW2tdn4sJH8XW6Pxck57zJjP3f59fCCs04) Let’s cut to the chase: AI is changing the world more than any of us can fathom. And despite the naysayers online (most of which have no clue as to what they’re talking about), there is so much more happening than you may currently realize. Just last week I attended [MAICON](113/bXSp04/VWVkbL7jTF9QW2G4J7y7mWyZhW4TqGZG51HNlFN52hRj63qgyTW95jsWP6lZ3myW2x8V2G1nZHHsN71T7KqY3JS6W5lwgHS7fR_jCW83MNVT48sr3ZW3m6nml1PC-pGW4Kk3Z83XztRtW6sX-3p43s4hLW2L6GNr5bb7kgW1z_Z6D2s8Rv-VF7dmN4ZQbyFW28JFmm4L2Lb1W5vDp_t23_q2JW99NpzB4pzhKhW4qJHZH3SkFStVH0MSL1q4vy6W7gdmz38MQzzrW739zkD4d_lnGW8J5qh24p5YKkW1PLcy96dVqYYW3QR1fJ1vFF0hW65kkN733jMD3VS-QxG3N4VWwW7vddvK8RhmG2VjyNFq7SM6syVYRHGg8ylMQ2W7Gzb7Q8p1rwfW2sTX5P7JBrgqW4fh1fJ18T3svW1Tsfn51d75QBW8fVMYF1Xndfjf6ZPHB604) in Cleveland, Paul Roetzer’s tremendous artificial intelligence conference. I was able to hear from some of the brightest minds in the world on how/what they are doing with AI. Although there were loads of takeaways, I wanted to quickly share with you seven thoughts: - Less SEO means more BRAND: As I shared the story recently on LinkedIn, I (and many others) are starting to receive “AI Direct” leads with my business. In other words, consumers/buyers are skipping Google’s search process and going directly to ChatGPT (or other tools) and asking for specific recommendations. What’s this mean? Your online BRAND will matter more than ever in the coming years as SEO and paid traffic diminish. - LLMs (Large Language Models) Are The New CRMs: Paul Roetzer made this statement, and it’s a great one. In the past, most of your customer data was within the CRM. AI and LLMs will completely change the way we view CRMs (as well as the vendors we buy them from). - We’re All Coders: Christopher Penn made this smart statement, and boy is it true. The moment you learn how to prompt AI is the moment you’re literally writing code for the modern world. (Finally, I’m a coder! ;-) ) - Authentic Human Content (AHC) is going to be one of the biggest keys in brand differentiation moving forward. A literal “Battle of the Brands” —Who can be more human?? — is brewing in the distance. - Idea Development is EVERYTHING: What’s the key to building your AHC? Get creative with your content, friends. Instead of spending all your time “creating,” spend a lot more of your time developing great ideas, says Chris Penn. - Knowledge Worker Disruption: Who will be most affected by AI? Knowledge workers (this is also why, as I’ve said before, I think Blue Collar jobs are about to make a major comeback). - Use AI for EVERYTHING: If you want to become great with AI (innovative, productive, industry-changing), you need to seriously [get in the sandbox](113/bXSp04/VWVkbL7jTF9QW2G4J7y7mWyZhW4TqGZG51HNlFN52hRhR3qgyTW8wLKSR6lZ3nmW63D7RS8dD8m1N7Gz3vnJqd57W13kfDt4__qYmW27grqg9cXwRsW7gMP0b4X4ps7N2g4TbWyMxwVV8D-BR5CbY0QW8HH-fz84PwKfW21lhvd46GKWjVpxnZ138Y8PqW61JV9b5fmPBhW6MBCGT2Q3pNgW9hSM5p3yVK3NV2kDhv2g84bKW6YJR4F2RdCVKW8LdNfQ4F-fS6W6VBYWL4BGz28W2QQy9594vWJPN5kzQ3xt3dCyW90cJK_8vY22jW2QKMQ_2_mVGhW2Dp46X1yX0zWW13k_K85H3cs5W9hN9nv34TJd0N5g-mTkf_2FDW1LFSrl5Gysh9W22jj6t1GDl1jN6hn_5q2FLynf97JVhY04). Don’t be passive about it. Don’t dip your toes in the water. GO AT IT. This may sound overdramatic, but I’m being very serious. I could actually go on and on with this list, but hopefully this has given you enough to chew on. And by the way, if you’re intimidated by any of this, fret not. At IMPACT, we’re now removing the frustration of the AI learning curve (and overwhelm of choosing the right tools/tech) by offering a new service that teaches you how to implement this technology in-house, creating an incredible multiplier effect with your existing team. If you want to be more productive than ever, meaning dramatically more to your bottom line, [reach out today](113/bXSp04/VWVkbL7jTF9QW2G4J7y7mWyZhW4TqGZG51HNlFN52hRhx3qgyTW7Y8-PT6lZ3nbN2CZj_9Gl2zPW6qv2rj6rfsFFW8BFYXT1mQBxfVkYNsX2X7-vhW1VbvZM7gSFVrW2yjk-b4JxlHhW4F1JsX242VW-W7c3Qhz958FQ6W9ckk9-6fJ-l5W1hD2-M1bLkSZW5mng8-7Mdv-1W3Q9z7W45JG-zW9hqq_z8RCgdmW5h-d7f9lSWK1N2FNDZz5lJ89W3tQcxB1klXr7W1cbdpC1pTy_dW3wkPfz6Nt0b6W1_32v09fSxJ6N3HfFrDR8DDCW1KlQ0w4csQZVW95FHZk8zHQttW6JMjvQ6Y-GprW2Q8KKg6rfQtCN3qgr_gYPZgpW1CHCNF8DY1TYf4V_Sgj04). [Content-AI](113/bXSp04/VWVkbL7jTF9QW2G4J7y7mWyZhW4TqGZG51HNlFN52hRhx3qgyTW7Y8-PT6lZ3pkW1cPBcK2clGQJW5l4XvP5RKjBfW3LWSK-84jp-9N214m67MZ5s1W3-mgKT6B4Bz6W95gRml6LvP1XW55yyZ54HslmVW4GJgPL1Y-XxGW5dLSz06X5YkVW7tCtSL7n6H8vN5_pTMfvL_FyN7BNq-g6h9jzW4RBB0g8_Sp-SW6M-KyG7HmhXmW5scWcT574lhwW3wcRVj3pGnt9VcwZqB7W0W_xN7gsWb2ZjSXPW474NHt7rTZ-0N1RDlw7mWD6dN4zsn8GHBpgKMQygwgrg4_SW1zHkTr8pCv0sW4SXgVM7N3ZQNW7vcfmX4mpDxtW3N6qS32zBXrZf2bgvss04) [They Ask, You Answer Tip of the Week] Remember, the most boring parts of ANY business could be an incredible video on social or YouTube (especially Shorts). It’s all in how you SHOW the story. [Stat of the Week] A recent stat said 64% of businesses believe AI will increase productivity. This stat alone shows you how early we are with this tech. Why? Because all this stat really means is 36% of businesses still have no clue how to use AI. 🙂 [Source](113/bXSp04/VWVkbL7jTF9QW2G4J7y7mWyZhW4TqGZG51HNlFN52hRhx3qgyTW7Y8-PT6lZ3mHW4cD1vT13PPpXVdX9qc7VwqgmW6VF-cg6TCxWCW9lmnCB2gMFs1W2F2Fj84yLPGMW8K-mfz80Qf10W97Hchp835yGcW1BTVzx6Mfs0DW6HR7kZ5pJHXTW2NR5dh78yYj1W76NQ1m3-prM0W1lgV6b1_bTM0W2DQpdY5rX4ycW3FzCBv8jbsSVW331_Bg1TlQVcW1TBt_N8r4GfPW88d6BX1CmzY7N6pX-GmMzh51W7Wrbb_7p3NXRW4QzyKk2lbYtZN7vkHPPTC2r1W1yxYYN6kFBMpW8VN2YX5wJN1zVFc9TB7sYlfqW702vrw85wNBMVQqtqY6r3RLcf7vJ-JP04) [coach_insight_of_the_week] This week, we hear from Coach [Devon McCarty](113/bXSp04/VWVkbL7jTF9QW2G4J7y7mWyZhW4TqGZG51HNlFN52hRhd3qgyTW7lCdLW6lZ3pdW90k7Dz5cWXChW447tn33TkFlNW23ry5Y4NtNsvW7Jhbwt3ZLRs9W71tFFK6GmLzkW4p5_QV3_0M2GW45rtqB2bL4q8W17NLZr5Pf05KW1QPrZW2D3DnSW8dVbp27HRdJMN6VkWWTT3qxCW6WRHXC9fkK1tW1h2gxz4VhQXmW5x0Y916fGCQ6W50Z9JX1sCg41W6VVp7T1HwB-pW2bgXGZ18VwHbW2p8mqw8BqN8VW1KCK3H61h-rHW5WkbtT4FnMpqW1svxnJ8fyhr6W595cpR2TXH92W3GFFZD66TppPW770kfx5b3lCKf7lckGY04), a They Ask, You Answer alum and expert. At IMPACT, we don't do marketing for you. We teach you to do it yourself. Look how proud Devon is to see his clients succeed on their own! This is the guidance that helps a business flourish and grow long-term. [Devon McCarty Coach](113/bXSp04/VWVkbL7jTF9QW2G4J7y7mWyZhW4TqGZG51HNlFN52hRhd5nR32W7lCGcx6lZ3nTW3M8HBY7Y-T3yVKVRWs1ZgY_0W3hFyTb7CxdtxW4sLKM01wD3xZW788vgV1PrdsmW7PRMqF6-vy8KW1ZC6162cjWpfW4_8Vyj5WHGwDW43lwfz4WZCJgW2Mkg3n5f_fh4W2r5Xpj5HC6bXN6_SG71NHF8LW1qPgB23-zJsrN3pjkxPX9Hn5W3GBKqM5Sj-byW6rW3FN2Y9pL_W46PqWp3lD6nHW44jpCV8QnscjW96H5gl26djh6W4jvDyf2tcNTCW9lfphW6GwytlW7BvcNB4zgZMkW8xsZ3f6LVZzTW5_cRnq1GYRtlW50q40N5W1wtbW7G4cX36d-f29Vvg4978hFvs9W91xQx-524Vk1W514yst966TsKW6GBT7X1_FNWdW4B06st56bsZGW3Kw77k3KXTV2W1Zqy6h68RvWPVM6F1X2mdtYvW7Vcc2t6BXf_VW4n4KKk1_ygBLW6Mq18f4Hhr4nVzQngK9l1y8YW8jTY5z7Sr-KMW616XSK2zF0Dpf2-gRzR04) [Our Story](113/bXSp04/VWVkbL7jTF9QW2G4J7y7mWyZhW4TqGZG51HNlFN52hRhd3qgyTW7lCdLW6lZ3nQW8wVVnX6kK5dQF209J-l6Lf_W8lPLVt6h9pDZW2Dh2Yh1PNdD3W4Skh7y2d9qgJW120xk54V44-qN3yZHyDslkphW8Ndlvz7HGVjZW5_hvPT1Hw7jgW9fH_9t8ZC3z8W48whTB8sSb3WW5zgt5Z8WrpwTW2B545c6jb2RSN7FF_gc7GqwpW7VFvVH2-vCflN5Lv-HbHwzx8W3tjh9x1b1YfTN2mjnBwSH3YwW8TD0P22fc5xnN1n6ccMMCVdHVBJFQ_6WnyS3W80QHJm2NzSclW5xqHkS1ZKKQSW46BfMH4wpYxVf740f4-04) To the future, [Marcus-Sheridan] Marcus Sheridan Author of They Ask, You Answer [msheridan@impactplus.com](113/bXSp04/VWVkbL7jTF9QW2G4J7y7mWyZhW4TqGZG51HNlFN52hRhd3qgyTW7lCdLW6lZ3p3W8hnwr37q411NVRBvG64NZgY5W62jB9w6c-bP9VT9gSM3GPh-FW59ZmR-3Tb033W8JdspG3p3ST-W3MnJ1Z56sNnsW8v4Ry15Ghg-KW701T7j6sjx7YW6XXj-G92mtKQW4K-2p51Bw6QbW41Zj5_2FN33XW7k8Kw03WCY-LW4l8GRg7B_jT7W9jfk2C3457q6W3pspYH7SdQCcW78Zbnf4xRNd2W5Sw75_7s5brXW6bTJn93rp9GSW3QQKkg99DPRqN2jJCh2yy44rW4GzgNb5QyzmXW58sxqN91nnKbW48dQyr8wfgd1f3zLBhl04) [Top-Email-Border-Radius-Bottom White] Connect with us and share your They Ask, You Answer success stories with the hashtag #TheyAskYouAnswer [Facebook](113/bXSp04/VWVkbL7jTF9QW2G4J7y7mWyZhW4TqGZG51HNlFN52hRhd3qgyTW7lCdLW6lZ3m1W1S1RPZ5-wk4kW7Y9py22SJT3NW22Q8Z61l6yphW8DtPsY1PN4DXN5vpBBpj4XFTW8rDP4n3NGYXxW51X1MQ51g6rmW7T88yS4fxZYrW6KYF2n1s-nNnW6sx6gz7QxcWFW30F7xp3p5K0_W5Fp-yJ1DQ9fgW27BFwX6WvGDBW3MktHP7xpWLfW8Ldhmf3T584XW3h6RJf3LW_wHW64TD8g4DjrBQW6GDczm9bxYHGW8HxpYD92FVcqW7ByLr94lnVY_W49ppvF91cFkbN38w4VHCP7PyW7gz9mz3nZx_GVmGT8R4WbyKcf8Wrdyb04) [LinkedIn](113/bXSp04/VWVkbL7jTF9QW2G4J7y7mWyZhW4TqGZG51HNlFN52hRhd3qgyTW7lCdLW6lZ3n5W7Bn-hk1s99S9N5MyqYkNFxZjW2V6hJf56ZZ1-W2cbkks2jRMZnW5gkb_H2-3lcNW62qtPw71dbkFW3bQqqt9hQ7PTW8jQZCC3w58M4W2SWyKG1NScjwW8zl9p95HjNX9W5_VfTX3__v_RW6wtNR-26QJ7jW2ggdxz4V_c_wW7TnmJH2y76LsW273Nbs7lTy3HW5W3X0L1GypyYW6cTPSp7_pbQyN6VJkyhtNwg3W9kYY063kn1q1W4cZBw379cZy8W70gk-090Lt2SW4pDX048fVFFSVGPFgv6tB2ZmW1Fjpc2155lszf41Jlx804) [Twitter](113/bXSp04/VWVkbL7jTF9QW2G4J7y7mWyZhW4TqGZG51HNlFN52hRhd3qgyTW7lCdLW6lZ3p_W4Lym484SsHGCW3nwj2k84V8H6W2J_LF85Gwbb6VH-nCn1ThgVFW8G3pLZ8pvTqRW39M-Jv36RSMzW6qthZY40Yxg4W18HSjz5dh5J9Vrr4mC1JHM21W2TCbyt57zQYDW4fhG111pwCGZV4-p5x5pdWqlW4ZGMS74cxH5hN7PdvB3ZvjJZW715n-p8tGk_1W7zfKBy7dv8csW3mjWCk709YYsW8S_7hB7P05dzW4myqnl7ZtpxZW6pF4Jw28tsJHV59YXD6jsKSMVv1Vxt9b3_kkW481vfC9k_M2cW438_0w5txS2ff1mN6L604) [Instagram](113/bXSp04/VWVkbL7jTF9QW2G4J7y7mWyZhW4TqGZG51HNlFN52hRhd3qgyTW7lCdLW6lZ3krW8HDjzN7q-HZrV2GzFP6vlyZ3W51RV2-48MDrFW3Pf-KY8TvJHgF879yGCKF1zMLW4251nm_bW5qqFsY42kwlcW6n_WCm7j0DQ8W1B08Mz1ckvCRV-CBKH1tTMfjW5kCpYp895WZTW7q5Sx93QGldHW4f6bF68gWQKQW6W7hm351j6fbW3Dgljd6Xb2JhVfxC7L1CpfY1W94rV8b2NRV1xW2jNF3c2RCrj2W89C2cT8QpcsFW80Ms115rqm4bN8Lnb4Jd4PzQVKNpc56MBNQxW7THFBf5HYzH2N5MQ1LF3ljw-f3b3N4x04) [YouTube](113/bXSp04/VWVkbL7jTF9QW2G4J7y7mWyZhW4TqGZG51HNlFN52hRhx3qgyTW7Y8-PT6lZ3mDW1Vf3FV2h-l_rW1QSx3p1K5RGLW995MFD7PWQ38W8S3Cbb7h4w-KW9gYxT02HrGtzW4spxVb1GP1xVW65-3_y7HgZzkV_K70m74Zj7-W2Bnxqp5slFlHW7cHGRt2rPjKbW5h_qXp65gzD6N3ntcpkchXRWN8mCVWvfg5G7W8Hwbg94px9W8W3XVVdb67ynr1W2pZvLZ7Tgh5mW1fTdWD4NShJ-W5hxq-b5qTVMSW5PK2Jf3NQQYKW6yL-pS3JqVmwW40wF387SkHwBW5FtBf38QKWj9Vp67r595Bzs5W1kdyX06HDC4cW4XbqgJ6K1PJjW2z0RHN3gSSKDd3p8w604) Sent with 💙 by IMPACT IMPACT, 470 James Street, Suite 10, New Haven, CT [Unsubscribe]( [Manage preferences](