How do you feel about your 2023 sales goals?

Too many sales kick-offs are one-and-done, and the impact quickly fades. Real results come when we focus on steady, long-term improvement. [IMPACT+-Presents-THE-LATEST-By-Marcus-Sheridan](113/bXSp04/MWXVjc63_rnW3MgnNZ33hLf7W7Pgndt4TPJ3VN6B8NqJ3q3npV1-WJV7CgPskW1rxPVY2jLgbbW3Z2-N93xxDhlW35r-Tz5FmBDKVfRthm7Xj1wzN7TL8GlZ6jHSW1NLcdf1prgH7W4ZZGv616Slp5N3PH1FSbxSMQW5PCXyQ5-0z_sW1bXsHK1LT0C4W4tH55B410Q_HN1Nwc5mF5zlnW8vpB0p5WZj0jW7T2hNp2tKSQQW4P0BBy7D9_jpW8nHMmR24FBvkW2V8qXC6bfldqW4Fwsjh5Qf_G-W220Glr2mC6xqW4KHtz41sswkmV4cC966RdmzKW56PtPb3T7zwP3j8x1) [Join our free monthly consulting sessions →](113/bXSp04/MWXVjc63_rnW3MgnNZ33hLf7W7Pgndt4TPJ3VN6B8Nq_3q3nJV1-WJV7CgWjZW2kFcq83t4rJmN2NbzRXx-WGSW9hZzT_2lwT06W7BRSQW3h6vQ5V9GvqM7_NXB6W6xb0Xv3rFnZNW2hW1j36wwXl8W4zbSVD3D3cchW5lKt0J1RBjWlW7t6sSw3dTNhTW1y9rHW8-tcD-W7DmF905rNs3MN97m1fDcxBy3W6yfr7y6tCTbGW6SMqf419fNnYW5DzSc83V0zPvW3rgfT42Kryq5W5kMK_H6Bn-PgW3tnB6b5VMQcFW4Ptx3W36GXrtW2Fmljm28wB8NVzShkK46Mrs3W3WvTFC2mjG8DN3wmPNjvdQxc3kvr1) [Join IMPACT+ for free →](113/bXSp04/MWXVjc63_rnW3MgnNZ33hLf7W7Pgndt4TPJ3VN6B8Nq_3q3nJV1-WJV7CgFgpN6RrMglZtf3lW65vbFB8cMzVNW1Fp_Ps2CZTd7W98wvmh1JKwKfW2-hkNG5yYHYsN41dnQjVKcZ1W1fcYZl2W-ysXW8Z6qpV60D6JJVkY_wy4b07yZW8mM6nv2rZSkgW3gDfmp28VvQ4W8MRfKy1Lw-d3N7LJC2SZW02PW13tlr92F8kC5W3t9dfX3QYnd2VcGv0M1L_LvRW22yH471RlBZ0W50cGB765RBjnW2TCSqV5qH-l8W1Xt5Pq97mMVvW9bzswr3jC9y6W4mWSM43C2mH1N7s63FrLkGvWW7QWJKN4n052Q312_1) Next month, companies all over the world will have their version of an SKO (Sales Kick Off)...and most will soon be forgotten. Why? Because the majority are "one-and-done." A quick burst of quality training and then back to business as usual Folks, we don't build lasting change with a "one-and-done" mindset. Unless there is a culture of long-term training, almost everything done in an SKO will soon be forgotten. And remember, I say this as someone that has delivered many, many SKO trainings over the last decade. Let's talk seriously about your 2023 sales goals and sales trainings for a minute, friends. Instead of just planning a great Sales Kick Off, spend the majority of your time focusing on how you're going to make sure your sales and marketing initiatives of 2023 are implemented (and trained on) throughout the ENTIRE year. Because if you approach it with a long-term view, I guarantee the impact on sales (and marketing as well) will be tremendous. (Note* At IMPACT, we’ve helped multiple companies recently develop their entire 2023 sales training program. If you’re interested in having a conversation with our team about what is possible for your company, [reach out today](113/bXSp04/MWXVjc63_rnW3MgnNZ33hLf7W7Pgndt4TPJ3VN6B8Nq_3q3nJV1-WJV7CgTskM5YTw_xnGxtW2bNyHJ1fT0vsW14zxvY87BgX3W1w92PW7gflKtN4PQZ_lx0K0XW6sdYG65TpW_VW93Fc8W6mCrwqW7JhLb696c0ZGW45k1MM7VV3FPW2-8v_h37KTYxW4g4d6G1wgvjvW7hgm038KdKhnW5GzR4Q1K0tZlW98pcgL60sZzlN4LcpP4b1sBVW13jhF97Nj5JmW3KbsGn96d0pQN5pk9QJJbBXvW8ZlDyQ3VdzbYW8zGn4Q4ccmrcN6bgs5H3HrnGW5xc13w52-45YW359RYN93B9_yN2v4hmCDzR3w3mby1).) [They Ask, You Answer Tip of the Week] Hopefully by now you’ve got some type of “learning center” on your website. After all, remember that the main purpose of your website is to educate your visitors so they can become customers. But what exactly should a learning center include? Your learning center should be a sortable, browsable library of all your content (blogs, guides, case studies, videos, podcasts, etc.) that your customers can easily access. You can read more about learning centers [here](113/bXSp04/MWXVjc63_rnW3MgnNZ33hLf7W7Pgndt4TPJ3VN6B8NrB3q3phV1-WJV7CgKjxN6F94jN25ZxfW75yMG25NxWjHW4kGQh83xbKMGW4k4s1t1YpYQzW1nV-Kw30Fn2kN34g9Wd5JDmvW3nyTdX5C4r5nW7wXVjs2TTQPSW98SVQ-2h9N22W8FFQjl7BMW_hN17_gL9dMpP2W72gBpv1ZsYWfW8_QDHX1klCVhW5cZQVZ5XxL2ZW7fT-2P4hSG8TW8nL8tV7fWHYvW5kqtZx1n55l8W7zCLtK6k8RjfW4cBzgw65RYs6W3ZFCH364qNYfW5J6PcB2GN7JgW2gy3Q44kjpBqW7lxMjC309hbDW4T4gGP2yfpTfW935gd86-n0XQVhW0624SNq0HMcD0jwhh-zfW5qXL1g19VQl534R11). (And if you don’t have some type of “Learning Hub” or “Learning Center” on your website yet, let’s make that a 2023 goal!!) [Learning Center](113/bXSp04/MWXVjc63_rnW3MgnNZ33hLf7W7Pgndt4TPJ3VN6B8NrB3q3phV1-WJV7CgBXtVj6CMJ33dk5pW3nxrdV3nssMvW2gSfbx4QVNxJN5Gg1JX_rJBLW70q75842Vh6TW1TH3h94q4xhnW3Fwx5g20wG1cW2Bl_6R2bGwCQW154pv38HfszNW4YQm6r5dyYNZW80MFMq7gG81WW4TBvB210k7jRW6P9Ksd6L6Rg8W76q78F2wvDQHW6tlS_Q4WrNGpW8Fn05X94lLpnW81cgTf5gr5D5W1Krq-Z868lwHW2RdyYw74lySPW20zBf12SlZhPW1Mxs7Z1vkvvrW8Mtn4F5wFqppW13V_WF7041YhW53lhB-3qdVswW6TKs6N6lPm5wW6dG2zZ6CrYBFN6S7yPnZLhxhW3sxqg82gnQ_h3nmv1) [Stat of the Week] Social media marketing has never been easier to measure, and brands and businesses are finally becoming very aware of whether their social efforts are actually working. See this visual from [Hootsuite](113/bXSp04/MWXVjc63_rnW3MgnNZ33hLf7W7Pgndt4TPJ3VN6B8NqJ3q3npV1-WJV7CgGsfW2Z1J-p2B6y9MW6fqHSm1DwHh2W3Q4mWf6LYjM-W3XMSkk5Vlj_pW7RgCBK102PMlW5sSpXP20j6tPW1K-GhW4ZfgQ-W2l7x6w4FhHz4N29N9xn4sCcCW5lfXPt2q_txHW349mwj1YN2yMW1ypnNr78mBcYN58L2sMzgBn-W5z1pM92v73LzW8bhsdn5fC20GW4sQGHn3JNfcQW12L_pP5ZNHL-VyDNnP2HlC81W41f95v74NLbTW7J8R8j5Mcx_wW8BKndZ8kQJyqW3lttdv4Tdyr23pTS1). Today, 75% of marketers are "confident" or "extremely confident" that social media marketing delivers a positive ROI. [social media marketing] [coach_insight_of_the_week] When marketing's not going well, companies flock to website design agencies to buy a sleek new site. Surely that's the problem, right? Here, IMPACT's Director of Demand Generation [Nick Bennett](113/bXSp04/MWXVjc63_rnW3MgnNZ33hLf7W7Pgndt4TPJ3VN6B8Nq_3q3nJV1-WJV7CgKqVW59zmpH8zq8s0W28Q4xx8SbyykVQDN7P60McydW3Rmvd21wjHs_N2Qc7HBnLWy5W5rL2X886Thy0W2ZSVH42ZFw7hW3X2yJ74wrrjXN7X9-RYjFCr1W3qWg4v35vsZxW5q6ngH8rW0S5VSJph36w9T7fW83-h-Q37slQbW2Cdlfp4q42vHW81dW_t55vpgYW24Z5KP7fQbbXW7ymvf-7g0Vg6VvVKWg75nSytW2cPF5z8Y9fTcW8ZB1FP3TbqfYVyg4t43C9v46W8DdvfL88F0JHW29YgPP6R4SWxW5V6xQb2NjXhC3ffP1) explains why you can't blame poor marketing results on an ugly website. [Screenshot 2022-12-19 at 10.02.51 AM](113/bXSp04/MWXVjc63_rnW3MgnNZ33hLf7W7Pgndt4TPJ3VN6B8NpQ5nCTJV3Zsc37CgXJyW7h3xk09h7T4zN35wsKKYcXYHW3qSj4P3nFZVhW1cVMxv4BSQM7N90JMXsyZbk7W3H2J5G1Njv7wW7w_19x4vShPfW8P06k81x9HSGW6kHXfy8_NQjVN4l0xcq-m7yQW54cWtx2wl1w1W1mfsHC5PwSLjW6Zc7gH1ppcgJLQkkyBSQhgV46Yyd78gj7NW2qFvm65LrVNQW6TCf_M5g9tp9W65-tfM10gZpmW49RQ9t7bk4bgVRwCV54285TrW4CpgtK47frP9W54Z1XS8kbNvWW7N68CW7QH4PSW49wtL81vqQn6W99nPDs7GVPtNW6gmngj92wgs-W5_dsd671T_vTW2C6p9X70TgKDW4BcVGL5x9kChW7_nWc74XPCz6W1kcyGb8593H5W8d_Z2g57Wzbd38JY1) Note: I'll be off for the holidays next week, but will be back in your inbox on January 3rd in the new year. See you then! To making 2023 the best it can be, [Marcus-Sheridan] Marcus Sheridan Author of They Ask, You Answer [msheridan@impactplus.com](113/bXSp04/MWXVjc63_rnW3MgnNZ33hLf7W7Pgndt4TPJ3VN6B8NqJ3q3npV1-WJV7CgFQZVHqzCY65L6TYW5q_0_81jhL0wW99ww-598zhCdN5P9DS14_ptZMwvSP-3Ys73W4Q_vLr7GGhHkW4NP1fj12RQQSW69sj5W8_n5D0W1Pg7X0308_LnW47V7PL872vtPN8zwNpP3XL1hW4Gmtm63TZXt_VBcHZ68VrhSCW5J06T_1dwF--N7wdRJpmvYP2VyP-WX5vy9QMW4LVX0r99cqLyW8P5B746W6rVNN8Mrp4MRQCD8W5s6wjr7QVkgKV1ygMt6Ct0NDW1WS1w38xN5tw3qc21) PS: Join the IMPACT coaches for a deep dive on a new topic every month in our free virtual event series. 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