The secret to improving company culture that almost no one talks about

Great company culture starts with great communication. If you train your team to be better communicators, your culture will blossom. [IMPACT+-Presents-THE-LATEST-By-Marcus-Sheridan](113/bXSp04/VVsq_L8cllJjW30WvbK79zHdtW3Jh9SL4TwGKvN5l4bjp3q3npV1-WJV7CgKvtW5fvnHQ5QMg0sN1Y4G7ZZ-YRQW2tCG4j6Z7dxzVRPZmQ8pDvMwN7sfsHTTVcMqW4fK2tD7j7lwmW46_bZK6gF7NZW4vtyNx14TqBFW4BpKrV3K9G8xW14zm-b90JRXCW6dk67W76F4djW72xyqD7jfM9dW62KqF61vtQS7W7HjnQT5xrB61W7v1fH66Vrb0XW98M6qK4qxzF6W6gqcn-1PQhQxW12zVm77ZC2yjW62qXqB6KT3KNVXCtj14jZ27mW7whbjK2yj7NMW9cXHj2312L6q3kM21) [Join our free monthly consulting sessions →](113/bXSp04/VVsq_L8cllJjW30WvbK79zHdtW3Jh9SL4TwGKvN5l4bjJ3q3nJV1-WJV7CgKqJN5rwVHFztWr9W61WhbG1qDpBzW2wv0FB599RnfW1j-Hv_8NhsKWW6FbH2K4dc8D8W4lBKrT5S46LlN929wYpPR-D5W4P6xjG6LT8j2N5SF_NsTyx3qW34pRrM1YVCk-W5dw8N735zDDZW6GXRTN6sBgxBW49BVrx7YWsCmW3Ng4Nn8wCwl6V3Smq_4jgPDJVzBSHL1KcpqSW6vqQ1F8x_d8bW6BbVJN81mj7nW3LJX-81t9hv_W4Yn5hv2D44d6W1S27kr5by_wkF1LJQB9fxh7N5k3FwshNrJBW54kzfj6zxHKL34rp1) [Join IMPACT+ for free →](113/bXSp04/VVsq_L8cllJjW30WvbK79zHdtW3Jh9SL4TwGKvN5l4bjJ3q3nJV1-WJV7CgScrW7Dg9w-5hVHSsW5KYHyN2lldSHW4B0NZD4qTV4nW3b2WvV3qzbhFW7ys94F7vjM5HW84322S3f7CzkW6Fv0RN3TwrmQW39vVBd5Z0bGdW1w4y1B49mWJpVMNn7B3V7stNW3C-F8q2Mvb4qW2qdjhg1ZqpWVW4kP_tK6SJzzhW6FmZ4M1SkT6yW1fBnzt5lxYCkW4Rts8f1zBMY2W5v39My1VD_zPW1Zw_V464fK3KN5q5R5WgNwCvW5fd3rz66Jd5LW6PTm1x3Pnt8rVyjnBQ6qYZYHW7stj036YvwGYMqqJkzczTQv3b0l1) “Personal development has caught fire within the company, Marcus.” It was music to my ears to hear this. You see, this was the statement made by my general manager at River Pools explaining how 2022 became such a banner year for the company. Now you may be thinking, “What do you mean by personal development, Marcus?” In a nutshell, 2022 was the year of transformative communication training at River Pools. And it revolutionized our culture — in a really good way. Our managers today are focused on asking world-class questions, using radical candor (high caring and high directness), and developing those around them to become leaders themselves. This has all resulted in a trickle-down effect of communication improvement within the organization — improving the entire culture of the company. At IMPACT, we also went all-in on communication training three years ago (which continues to this day) and have experienced tremendous gains as well. Yet I ask you… How many companies around the world will make “transformative communication” a major goal for 2023? Almost none. Yet they’ll do a million “programs” and “activities” to improve their culture, most of which don’t truly [address the root cause of what is (or is not) making the culture what it is](113/bXSp04/VVsq_L8cllJjW30WvbK79zHdtW3Jh9SL4TwGKvN5l4bjJ3q3nJV1-WJV7CgWmwW5LklVh6jmkC4W5f-yZ98hPSGDW6PSN5b2n_4XnW1xc_zq1tcVH4W1jnpBy7z2czQW3NjBn42b_S1HW8MQkwy5Rwm42W93ngwf78bjqcW2lgqZw1Wk8-ZN74TD8gdl_6PW4Tmw826w7QK-W498-Rz5jVg6yW9g93jd2YPtDtV5_gP98y0-w7W5Q18-v1pk6SQW2vzzkj2BdkBxW1DJC8s2tQ8V-W2ZQvCH2X8bFFW1tX9y41wRypvN7bfYSQW9P9WW5CplJF6nz4d-W6lGtJN6vndb3W3jhwwC3gpC_LW6Ml0C847Jh3K36411). Great culture starts with great communication. Always has, always will. So as your organization looks forward to making 2023 your best year ever, consider adding communication training into your mix. You may be shocked at the results. (And if you’d like to learn about the communication training we’re now offering at IMPACT, [let us know](113/bXSp04/VVsq_L8cllJjW30WvbK79zHdtW3Jh9SL4TwGKvN5l4bkh3q3phV1-WJV7CgZjCW4RrRzV83mQSsW6hc3993DkBMqVBLYcR5C7hwFW1DQbbh2d9tSvW4RwzQH1YZkk6W6DGyby28kGGsW1yMsW565_tY5W5YpWd31b-DzcW62V9pM5dJdKgVzn10V8_10s-W52L-M58gk6YPW3Zgmd-1HW24PW7ST4cj711LM7W50lXLq2LMZHrVW7rLJ24QlBKW5rRj3F2CHs1WW6Hdcgl7CJTfgW9hr50D3qRJv1W5pHcyx47C__KW1S_cSQ19-k3LW10HlW353sLt_W7WqN8N7fhMrcW6CgMl795HrLyN135QSGS_T46W8xnbVq8kkMW-W3ddBCS1ZyThKVRGF_Z380_7QW4tQHHl8WK2Jy3gBk1).) [They Ask, You Answer Tip of the Week] More and more companies are embracing e-commerce, which is great. The problem is, if you just have a bunch of products and prices on your website, without the content to truly explain: - costs - reviews - best - pros - cons - etc. then your e-commerce biz won’t come close to reaching its potential. [Stat of the Week] I don't have a stat this week. Instead I want to give you a recommendation. I’ve been reading [The Jolt Effect](113/bXSp04/VVsq_L8cllJjW30WvbK79zHdtW3Jh9SL4TwGKvN5l4bkh5nCWtV3Zsc37CgNksW8JYP4C4kMLhTN90_WNq47_CrW3xmlgG1mfD9SW4xtBC9634tt3W3lznZq6gCrWZVNrrvf3P-WS0W18G9JZ4bmtZLW8RydSw4TkmVWW69Wq3V46VM8xW3kCrb3241R6jW2QvyMX2wLzzVW1pyfRz34YBDnW7zclJ08s5GhHN6L49rL1N-w5W85TfjH8hLR6qW6qr7j433-M6KVMWY6s1fLN2qW6fRW-H7Ly-gtW31gTQv6NPXX_W1ggqqL5YWLRfW5k6-zk4V0hFjW5WyW_d7mXh4yW7W-lvN5-3KVCW24Cxt66sH2B8F9fWhRfS0k8V91qhZ1k4n90W5PqKF96KzJsJW7W-3M68YcMyWW2Q28R22rZ1_zVMtPhv63kWPPVThQM13Lp4FhW9jJRYC4cH9m3W7dN3Wn2xmWb8W6rfnNR1pmnNrVFjgG71M-TLDVKlyyP7wmhf-W7qv1v76Sy9ZGW7Q7jdt62tbptW5GW30G3x4fk1W5W3N137RxxcwN2ZVpMbQWLSfW1zGpmH3jP1gbW6HcbL82ns9jrW91y5RF2YnWwt35MB1), which is a GREAT book. It’s VERY much aligned with how we train our coaches and, in turn, how we train sales teams at IMPACT. If you read it, you’ll likely be VERY surprised at the qualities of the highest-performing sales reps in the world. [The Jolt Effect] [coach_insight_of_the_week] Every business wants to understand its customers, yet SO MANY struggle to do so. Here, IMPACT coach [Chris Duprey](113/bXSp04/VVsq_L8cllJjW30WvbK79zHdtW3Jh9SL4TwGKvN5l4bjJ3q3nJV1-WJV7CgJlyW8Kmrcx3CqxHnW5CTdKs4dSvK_W8S2wtR3ZQRwCW1dPHxS6XnBl8W5d6rHR1vFR3-W5zrXYD2zyh36W5qPpNf5VnM2KW1zR5Wj7ZPTNkW7GKjQ04xX6VTW3X4Ff46336s4W8hPHqq60G5G4W3Ld70y3GJl7nVFyrH99fLZl2W4Wq8xM1Ptbw_W577fl15rcHSrW5lXmPC5BzN94W3Trc0S8cHTbsW81jGQx2slh3YW7L9Q_W4K3-pzN5XQzdlKQ671W7BLlWN5pB7DXW6Tz5VB47DMjCW2w-Y0W3xyQ36W76wnF81fKN5F38kB1) explains why this is a challenge that's so hard to overcome — and what you can do to make your marketing more customer-centric. [Why you struggle to think like your customers](113/bXSp04/VVsq_L8cllJjW30WvbK79zHdtW3Jh9SL4TwGKvN5l4bhQ5nCT_V3Zsc37CgKTfW2j-Chn6dk9Y7W1TcTl365R9b7W43BMKW4RtSsPW6G3Ktd6VX7wZN4ytTC1rG2pcW93bYq13YMNYqW7fvDq967-w6ZN3f3_t_k8LgCW8kryFJ91-QVtW1kH33k64Rqn5W8FNjZl10MGKlV-ws6n3XXxNPW4ncMj521gbnXW9bY34K7QRW3LW9bQrxY9dL5dQVpRqDJ29QgqmW7G8GCs5x9fKfW1jVNz11DZjwvVV2q12179nWsW5DKyNl4SfQ7-M7ljSd5CpjVW3TjkFv9k7JfwW7cs_5B1vrRlXW5ht0Mt4LmnM3W7c-4R65BlqhbW1Gpw7W6BddLQW5ygzZV7jH2b9W1jNV8D3ty_2_W3r8mlk3xBLwYW8PYffV2SsFbjN1l0ywGRJJ60W7XcVdW6NfWHLVbjzH65gXv2XW7W-khL99k3052hG1) To making 2023 the best it can be, [Marcus-Sheridan] Marcus Sheridan Author of They Ask, You Answer [msheridan@impactplus.com](113/bXSp04/VVsq_L8cllJjW30WvbK79zHdtW3Jh9SL4TwGKvN5l4bjp3q3npV1-WJV7CgPGKW27cDV93hVxRLN2hgqL_pFJYsW2cc3rx5MtLqDW7s0DbS5wQZYhW3rP8FR97cPvtW8z6ZsY5PhD1tVKBpBz6KD2V1Vc617T6l6J6xW8TnpY4181m3GW5HStRR17VZQ8W1H3-Pr5VK70yW2jWYwr93c8p2W16yRkg229PChW7dZtbK1qc7WDW3Pgm54571z4yN1W-QkJ6gM3_W2p-C_V7r9j6gN7Mc-bl9ZxP_W2cM_Pw4fsdNKM88J18_Y6SpW7-2llP5Q_HJ2W4Cqslx5GqrSk3g_V1) PS: Join the IMPACT coaches for a deep dive on a new topic every month in our free virtual event series. 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