5 qualities of the best marketing-minded CEOs

A great marketing-minded CEO doesn't need to act as CMO at their company, but certain traits can predict success. [IMPACT+-Presents-THE-LATEST-By-Marcus-Sheridan](113/bXSp04/VVn5P-50g-l1VvT0cX29Zl5TW5tZZwQ4SZL0PN4qMxKN3q3npV1-WJV7CgB6tVYB22T8rx3PjW5hJmpm7t8f0QW88TnC85ljWsCW8ydrPj3p1JWpW3fTqp94K5Jy1N3rSgSCyPz28N3rKVYNJrJkPW7wT5dB6HMdQCW6klMmZ1sZYpqW2-QP7V1kJ1CkW30jzcx7YNMGsVkjD5t788hdwW4RkQZ81n85ycW7nYBp-8P06GWN2mzLtHVZlVBW3SKXP41mTRgVW59jq1X7v6Xy7N11mz0Wdt3cvW81f9Wq7t3rnYW6144Cn1Tztm1W3TH6Q-1zpPRwW4yMYNJ327RL03pks1) [Join our free monthly consulting sessions →](113/bXSp04/VVn5P-50g-l1VvT0cX29Zl5TW5tZZwQ4SZL0PN4qMxL33q3nJV1-WJV7CgPSqW3l4zN58zZ5FyW2JyvxT7-W3-hW7BmB7m4-rnGRW3sX4958q_xR0W5bhN6r71Lb6nW2Ss4v28lPsxjW3n-0k36Gv6jwW8BshZq3gm6v_W6Ff6Gc8B2xFyW8jShN22PfF8HW2sHZ3z7m_8ClW4WxFP18gF_HzW1DhcJ_78FwYdW1zNy3q30cx3-W30QHM356l59YW90JVR61zhB-RW6RCpVY8pD0tzW25btJd4DTKQPW1fxcWw40y6mrW8nYSnZ82kF-XW7MCxSV2LR8TjN74VqkW3hf5FN4cMhPQbGtVJW4x_lZg3v942h2Pk1) [Join IMPACT+ for free →](113/bXSp04/VVn5P-50g-l1VvT0cX29Zl5TW5tZZwQ4SZL0PN4qMxL33q3nJV1-WJV7CgSCtW7bf3574MDHfrW6m5zv-1h3958W85xlcw2sdXw4W2rf8G3392z2wW78R_mk9d5mMQW8cFd5p4p3GPcW1bGJF98QxZ2TVqXMk46Dd8x9W6-KhjC7QQ0jHW6klpkQ8vkt78V3FkvX7f9W21W5VjBk68j8wprW4Tkfgn6JqqgxW57RbBV2X-v9HW8gXsFW4z_DgkW8Kt4h_35-H15W3zGYFg3XSWGRVCgCJ877Smz1N6k563x2pRr4W3N2hjg1NhDQhW4q7GCh7nG9NrN2vBWDWT0QJRVRQ1Dx5Y8H14W6fSBJB4RJgs638lZ1) Why are some CEOs such great marketing leaders and others so poor? And when I say “leader,” I’m not referring to them having the skills of a CMO. Rather, what I'm talking about here are the qualities of a CEO that lead to an incredible culture of success within their marketing efforts. Here at IMPACT, we’ve worked with many world-class digital marketing CEOs. We’ve also worked with some not-so-good CEOs. What’s the difference? Why do some [turn into INCREDIBLE case studies](113/bXSp04/VVn5P-50g-l1VvT0cX29Zl5TW5tZZwQ4SZL0PN4qMxLm3q3n_V1-WJV7CgQg8W5SD2C18nj4tRW5gVRpv8cZcM_W8YzMG-7FK6GkN1BKcJrz1-8gN7RwpwsWL-W0W9fPrzn6RQ7pgW15tm7P94gWrZW1nsH0-2JDx7qW2y5hfY52ms5wVMNmJL3X_hM0W4shT2298H5MDW3BXt3G7gJwr3W5Bqv6b55WBmRW88XnF221mHD8W38_wVf7XZQZLW2xYygy9jnTpLW5RvkKD1HFldSW69JYWD6bWw55W25CrSk7mnW_zW4x_wGt23tQn1W525j9b2ChSCTW20Y8mr5vcKqgW6DQCJP3GJQJGW9jNR5S6yZsfHN45nrZYkKqR8W6bHrq06Ct2_S2Tt1) whereas others do not? Here’s the pattern we’ve seen, in a nutshell: 5 Qualities of the best marketing-minded CEOs - “Customer-centric” not “business-centric”: The best CEOs are obsessed with their customers, not just with growing their business. - Driven to constant improvement: It’s easy for business leaders to get fat and happy when leads are flowing in. The great ones, though, never sit back, even when times are great. - Prolific learners: We see this time and time again: The best CEOs embrace what they’ve read in books like Traction, Scaling Up, and Building a Storybrand. - They “live in the solution”: When it comes to marketing, it’s incredibly easy to say, “There’s just no way we could do/say/show that.” But making such statements requires next to no thought. The great ones say, “That’s never been done, which is exactly why we should be doing/talking/showing it… we just need to figure out HOW.” - Marketing is at the core of their business strategy: In other words, the CEO doesn’t see marketing as a necessary evil. In fact, they see it as an incredible opportunity. Now, if you’re doing great things with your digital marketing, chances are, you could say “That’s us” to everything I mentioned above. But if you’re struggling, you may also now know why. Either way, the pattern is there, and it’s my hope that you (and your leadership team) imbue these five essential qualities. Because if you do, there’s no stopping your success ahead. [They Ask, You Answer Tip of the Week] Someone in your company MUST own: - Written content - Video content (and visual content) - HubSpot (or a similar tool) Now granted, you may not be big enough to have separate owners for all three right now, but having someone responsible for each is crucial if you’re ever going to reach your potential. [Stat of the Week] For 33% of buyers, online reviews are [the MOST important factor in their decision-making process](113/bXSp04/VVn5P-50g-l1VvT0cX29Zl5TW5tZZwQ4SZL0PN4qMxLG3q3phV1-WJV7CgG1GW6t__Bl8KN32qN5mx_2vPC7BhW7509yJ2HrDy4W8BC9kn5pjc4FW5NBP0g63pH-YVt5RMG5k3mrzW4xzwrn9g5vtSW3WPhPB4vFR4HW33wvNF4gy2JFN6MjQwhdQhtcW6vc_gP4f2bdRW7jBY_k7VLxpkN6r6tmMXVh6PW21NzV68QgsfFW531KLJ3SnBh5W7y761R83ZJyyW7v4k1g4Q1rrYW1sT2QB7RGpk7W7PgrdY46ChlcW608pr54xb1FCVjpJr83X_f67W6yKMYH9fC6VwN7QjxbtcpR00W7kG3kq7V0RDMW5vmPzb3mQcpFVp6ddr9bNkxRW3dZBdP3znk76N2xNzdKSSjts3fFQ1). (And if you’re doing They Ask You Answer, then you know why YOU should be producing review-based content regarding your own products/services/etc.) [coach_insight_of_the_week] We hear it all the time: Inbound marketing takes too long to work. Here, our coach [Zach Basner](113/bXSp04/VVn5P-50g-l1VvT0cX29Zl5TW5tZZwQ4SZL0PN4qMxL33q3nJV1-WJV7CgM2VW6T-J-b38hDRDW7M1NDM4YWthGW57PT244QSDSdVn794023CC93N6yRnmYNpCgpW6dlRBh785LCGW8K-Q461_BGHRW5SwW3C4L4c87W7JvnNq5V3BZPN6gyPQY6Z_YyW7QLLfR5SD6f_W1PczJB7mm8-JW4kJ1gb2LLlqQW5z7J7979BQTbVdBQmQ3nqSqdW7NjFyJ64Y2JVW93R6zp7bR_SvW4NNWQL5XqG9SW21wWjC3cl97kW7wZvgN8YnBLSW3cQjHf1GrqTFW5tSJ2c6vvJHNW822_746jCk72W8bjDpt13CSBV39h81) explains how long it takes to actually see results. (Hint: It's shorter than you've been led to believe — as long as you're focusing on the right things!) [Results from inbound marketing](113/bXSp04/VVn5P-50g-l1VvT0cX29Zl5TW5tZZwQ4SZL0PN4qMxK95nCT_V3Zsc37CgRn3W5QxDpF2jGS9vW1k9XYd7BgRBrW1DBb4l2JZr3nW1RgYdL1KLld_W1G3bcR88kd1WW5Wrfys8-KH6rW9fzLwQ5BpKbkW6Q_FnF12zG18W8q_w4s4-CGQXVpl9B15LvLDYW73WKs_6fbYwZW6X4Kxb830yd1W2TsH3Z7pyQfkW4Nx_z75SMybnW2HH8rZ6-T6DHW7ttVFj4RsRgDF6qyNd49KVtMNB2RhMl1cnW8PDth48rM035W24dt2X568ypCW3K5z0659SLlJW2hBkx46bZZlQW3FTF_Y9fPyWtW5FmvMq6L55J5N6HRN5mJYRVFW7vw9MR10YRjDW3vzQt87J4n3vW90RpVN6CSrnGW3PMDd256fVgKW1K4HLT3lR7CxW7FPRSf6xLmqcW8bVr8Q6bms3BW7pKpSc59ZyfhW9j6s201qWSKB3pfB1) To being the leaders our companies deserve, [Marcus-Sheridan] Marcus Sheridan Author of They Ask, You Answer [msheridan@impactplus.com](113/bXSp04/VVn5P-50g-l1VvT0cX29Zl5TW5tZZwQ4SZL0PN4qMxKN3q3npV1-WJV7CgW0GN1jTxy5x1JzZW1pGWGg7mY9fkMPPnC5VBzF-N5M0DWkLBxB1W7hR9FR4wQDR0W7dY7LQ7n9y6mW2XHYY070sXDwW8dM9b65S8T9CW1YR2jj980GccW93KLXn6rVsT8W2G4NW13SmDtQW7YkPdH41_ypWN7v3BlB3Gfz6W69WZ9b5t5-qGW6R_Bf05-3sf-W4b7ZNZ8DJvTkW3dp7JD4hJBbDW1WcLtF7jWgmQW4WxnlR77JDczW9hkr3j4wLFVpW5VqbPd5CMXhRW4KbYDX65rcFs39KY1) PS: Join the IMPACT coaches for a deep dive on a new topic every month in our free virtual event series. 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