Build It and They Will Come...TAYA Style

Looking to expand? Build a digital library of content and then use analytics to know where the demand is. [IMPACT+-Presents-THE-LATEST---By-Marcus-Header-3](113/bXSp04/VVJY2g4njT09W6YnKnD5Xv9-dW6klx534PDzXGN1TFhtQ3q3npV1-WJV7CgJcvN4rMMfjx6NH9W572SgG4FGb__W4pBbLF39NDtmW10P6jD1pzK9jW6XDz4h238p9PW1hDgMJ7zMS_xN6ZnpJ1sPchgW7DGqqB39GGlBW2KzH3N2LP6v6W3z4DtQ6z0fDSMxt6F8bmzFWW4qm2nJ3FyX5TW6p5mBs26lzY_W6Tb3Kp90rzsRW6mPFKk7gVdrhW1Fhf7C3KKhsHW2pKxf08Pd15rW4Zn2hT1G0NhyVy3HqX1r5Q-vVTTy-48rW-BdW8xBb1B5gLF8pW7YKKV283-l8l315m1) [Schedule a call with an advisor →](113/bXSp04/VVJY2g4njT09W6YnKnD5Xv9-dW6klx534PDzXGN1TFhv53q3nJV1-WJV7CgPscW32TcFf3W8nrKW7j0Yg67Fj9JNW2qxfQz7RlKbbW8vKj2724WdmKN7xB7JhxX975W3ZTZBk3TggrwW3RW0Qp4mFmzFW82cT0C4pwvqgW5kD3yD8HnkHwW6zPVFc3yv3wZN1MCbxRLbs4gVgwr-R4scSNKW65DLpL238FVnW4KvkGK6s1jX_W4zswSs4Gk3nyW7R-P0Q7ZJhK5W54kVNn35FgnxW2SjZBv6bnxhtN4d3HSn7NR_xW2Cxlfm1STrV1W2yF9ly81B_kWW68DMYD7YV9pWW809gPH6t2YtTW396HBL32Rr7h2871) [Join IMPACT+ for free →](113/bXSp04/VVJY2g4njT09W6YnKnD5Xv9-dW6klx534PDzXGN1TFhv53q3nJV1-WJV7CgFB4W3Nvk0S7793dDVpwk_c8PmWtdW4sMzpl8b4kbHW8Mqpzk2bkt0pW80rPJh6_5jYZW12CLjL794NC0W5pvZZ017MFR2W2dDLTp2ytnjlN5QCqxlVKTvnN53g-nppZTrFW40RcLj65pyb1W2-NJyz23s3c7W2HyWpM7Kkr3cN8ZmpGfNg_DzW3zmlSc3KZcgsW5dzpYc544Lk6W6-8Lwh3tKpFJW883PR72_S2TxW1j7JpB2k3tk2W46qrFz601vljW3x8QnV5Bb8nhN7pMYqDMkr8BW5MC1Db4yvr1vW28Zx7N8ppD8M357f1) [if you build it, they will come] “Build it and they will come.” You remember the phrase. One of the most famous movie lines of the last 30 years (see Field of Dreams). It’s funny, though, just how much this phrase also applies to building your business and brand online. Today, I spent some time chatting with a CEO of a manufacturing company in the Midwest. Upon hearing his vision, it was clear he had some aggressive expansion goals for the future—more facilities, more dealers, more salespeople, etc. But in the midst of this, he has yet to invest in digital marketing. He’s excited about doing [They Ask You Answer](113/bXSp04/VVJY2g4njT09W6YnKnD5Xv9-dW6klx534PDzXGN1TFhvp3q3n_V1-WJV7CgNX2W1rlw3T2Nk7K5N3Bl4ynfxQpcW6x2BRg1YxvF0W5FXN8K3lBBTFW4Dlkqr41CP9sW8d9S4n4b9tGMW4m_hTX4_QwS7W8BF-R94t_W9tW5MnCMW4qCBgkW6fsz_z7CZYHXW7_8WmL2dDPmgW4lpFq65lfrYWVwBXVX3Zz77fW3369Lg4c_fdsW1rkF7D6NHpqVW5NrqQF2TmZp6W4K-J-73lC5MwW36QhJL1bbxD5W3S_K-F6P8gD2W4NfV3-1ssvkqW9gPNWh4VKKzHVgq5vz1z5LVlW97LkxF2lFg6vW4SkfL86zVzr1W5WP7NS52F4d6W35XXm94mcs513fKn1), but he hasn’t actually done anything with TAYA yet. In his case, the reason why this is such a missed opportunity is because he’s essentially putting the cart before the horse. In other words, he’s building a traditional business, slugging away with regional sales reps, thinking that more buildings and people are what’s essential for their growth. And although he may be just fine with his expansion plans, had he started TAYA a year ago [he’d now be unstoppable for the following reasons](113/bXSp04/VVJY2g4njT09W6YnKnD5Xv9-dW6klx534PDzXGN1TFhvJ3q3phV1-WJV7CgF_hW6hJdQy2ZvnzzW5FwdkG9dhRZDW8N1vjy6mxwqSW1zLyz-7t8p-0W8wg9tc9gcfC3W804PPW8RNjhzW4pwtT75Pxp4XW4MyCQN4-4t7XW7Sl_Q_8bGfL5W2m3Kt67d-xV8W8NkvsD6d4SDkN3KLz0Vbf6V6W1gXpHb3crbMLW1tmnkk3h-VWbW3wWPk94mm1qyW17Chlt3gWF-9W3T09D15sRjS_W1m700B3m9xQgW2HKF_c1mmFyCW59x9bw5C53ktW88y2z87n42X4W3vzFbx2nFy65VmfP--5L0QLsW88BlTF7GZ4hZW80sb-k4rSt6jW36BWdv5byvqvN6lb4w565F4JW19bjd5118m3D3k_21): - There would be brand awareness all over the US, not just where his team is located, therefore setting the stage and inroads for his sales reps in these new areas. - TAYA would give him the ability to better understand and gauge the marketplace. Regarding #2, this is why TAYA is such an amazing business and expansion tool. At my swimming pool company, River Pools, whenever we’re looking to start a new franchise in a new city, how do you think we make our decisions? Yep, we base it on our website analytics that give us incredibly clear signals as to potential demand in an area. In the case of River Pools, when we started the business it was just a Virginia company. With a little investment in our website content, we expanded into Maryland, as the demand was clearly there. Then North Carolina. Then Pennsylvania. And today, at a city near you. See how it works? That’s They Ask, You Answer. Build it and they will come my friends. [They Ask, You Answer Tip of the Week] If you have no marketing department yet, who should you hire first: A content manager or a head of marketing? If you guessed [content manager](113/bXSp04/VVJY2g4njT09W6YnKnD5Xv9-dW6klx534PDzXGN1TFhvJ3q3phV1-WJV7CgHV8W4NBs1f8NSw_WVdxZ7_6P1zgpW821hJJ7FzsyGN44t4zTWNgR1W2lRVmT6lTMYFW1TlBNt3pRLvzW5Grvrx6ZmBgcW97tj0m7qcTLqW7vZlyB2gy8vGVfHQkp7WNzcrW5n5kDf1fJ99xW47DDpx7jdqDnN5w5P1SXKdSVW5-RXgp3pBTCpW4dPRr86LfHVhVc0D8G434tBGW477LYf2tgGN8W6HlxPL5vlc8bW5qX1y52RQjCKW4HDy3C9b-YsbW7zDdTS8fyKh6VT1xQP4JwTJ_W7Mbv7_6GWZ0jW6xWwsy6jH-VQW80Qw6N4WDdwvW28GGxN8m-YPWW6-Wltt7KbCKhVJTnQP2SsXDL2yb1), you’re right. There are many reasons for this that I won’t cover right now, just know this: Nothing great happens with They Ask, You Answer or inbound or content marketing without...you guessed it...CONTENT. [Stat of the Week] Studies show [the #1 reason why people start their own business is to be](113/bXSp04/VVJY2g4njT09W6YnKnD5Xv9-dW6klx534PDzXGN1TFhv_3q3pBV1-WJV7CgY_cW70MlJm7BKCgwW3dgx0R2QPYjTW4S6rWr4zCM0KW2s2Rx31nbTbQW53Q4Hz6L-DdyW2d9ZrR37jbr4W77bRr_4BcbQMW6Jy6WG2xZxVjW4VvvSg8DZPm4W44-F9v6JlgwrW26-9gL5V78RhN6SJ9jtFxL-pVjmQKf5KqcZSVgtKNX79WMpWW2pCrn45WLxNDW2V3fTj6d8ddvW5x8xkL9kCqSHVSS1rx3B7zhGVkD5GF5JtHKFN54N0XxSZTyqN64kNwPYhxPyW2pKr7h4-xVgLN5vzlrHX2mTTW4fwsPd5YGBxWVmNC5S5dNtxXW79V8Q559LDX1W2M7sgS3rdkPFN4x75Zs9mpnnW1JcM3F26dDxXW1DmT5S3T1HBV3d5m1) [their own boss](113/bXSp04/VVJY2g4njT09W6YnKnD5Xv9-dW6klx534PDzXGN1TFhv_3q3pBV1-WJV7CgQNtW2tl1CZ67k7x8W5bPQPJ3ykqTxW6pDrWb7VkPB1VPqyNh1LkFYhW1VBPdW27qfJRW6rQbq87fQp7wW2scZSw5SP7ttW9gxm0V8G0yn6N58jGyWHvh6rN2svXh7gxnfwW3sYHYN5vTm_RW23h-nf3crK_mW1mkQV34sP5JfW4ZYxnK2v5Hq_W4hyybz3GTs0qW7mbNcX44PMsvVHffdF3HLsqPW1RspR13nPHsWW6_V3dd2Lz7s2W78GQWc6VTqyHW4xq5jj4FhzTqV5FjMM4S0pbvV8NX4K1SqYLfW6wkq6P60N0YdW30mz5w2jfzCCW5YWJvk31NwY4V7LT_b8l-lGmM1Pp8LD-NCLW4Xp14N11cSkDW2PCjjs7FljZZ38gf1). So the question is, what can we do to make sure our team, for as long as they’re with us, feel like they ARE their own boss? [coach_insight_of_the_week] Starting this week, I'm going to share one insight from a coach working with clients in the field. Today, it comes from Chris Marr. [Chris-Marr-LinkedIn](113/bXSp04/VVJY2g4njT09W6YnKnD5Xv9-dW6klx534PDzXGN1TFhv55nCVVV3Zsc37CgZsPW1BrB5112y8w3W6C73CK5bRYdkW8R9N6928H_JbV2Pb6N8s_k0QN2yxKL2scLySW6m24Zs26ynK4W7H0Px63HHdDKW7jqS7V2CQS3LW19RhtK6DbjJ-V2wStD4byPMqW4MLxm-8HN-zWN3vqh9W5CtQyVwRfq23hSlhcW2tKtzf6CVpF2W4Fxw-P6ZV0BtW1GLZyZ31jxNzW137yyf85zcqtW5HqKD56zy9xRN70fzs7rzyBBW78sy1x8wk_kMW6HGWYm1BhDQQW2PJ-S7509S3hW2SM8bJ7h6dtvW4l-tC47qjMT_M6NDVgw1wmSW8FZt1r2NpffZW11l65585pH0ZW7tr-Xx3vFZYCW2v9WXm7QXHqMW635PGn8fvDNdW6V260j83L23dW3HdzKZ2q0yt3W2ZSvJc7MRXqlW8KV1LW1-Y4xWW8cRKbt3QC0Q9W28VNk_1S-9TcW2Tgs5l58DTZsW6lbCtJ93LGZnVsLr6y4MWF8jW3jS7CQ3d7xPc3nD41) To your prosperity, [Marcus-Sheridan] Marcus Sheridan Author of They Ask, You Answer [msheridan@impactplus.com](113/bXSp04/VVJY2g4njT09W6YnKnD5Xv9-dW6klx534PDzXGN1TFhtQ3q3npV1-WJV7CgDMCW1LC7p93cDpQ4W87sxJc6NlW0dW6ncXVJ3jTMCFW3TGBG14NgrTnW8KVxXj76LYv-W79Ys0T8XGS2dW3vkjh17Ht7ZZVr_ffC8C38G3W6XSmbx4h0WP3W8F8Pwm2MTL0TW7gZ_Hd1fFFDsW5Vkz-H5lVCYRW6XFc8050H_zLVy2Pzb1Zlw-QV3prhr5DdqqsW22636h7xplcRN6sYNjZ9bM15W1d-qpW8xklGLW3Jc2dM6LW2gMVchHzN8Ct6ccW8Qhw2G1jf60QW4D9MHW6zxj-x3lHH1) [Top-Email-Border-Radius-Bottom White] Connect with us and share your They Ask, You Answer success stories with the hashtag #TheyAskYouAnswer [Facebook](113/bXSp04/VVJY2g4njT09W6YnKnD5Xv9-dW6klx534PDzXGN1TFhtQ3q3npV1-WJV7CgJYcW6QBq6T1XGrC0W52FFXF7Z8G5YV_CZhZ5QGjk8W93m1ss1Y8PSZW4yWgx21xVlZbN1GZw0ZWMVfQN2_lxy5v1_W-V4g_my37zWW3W3NKS1w2rQTQnW6Mj-QD3DfLZdW5L4bGJ5ZZlWSW7SptQj1gl0csW3MLvGm18j8q3W8Hhhdm8tntRXVXpnRY1V1sYVW8wm_0g4zs-vQVQYzBb90jy57W6cXBfp2pwVNJW2pV33d60pbFxVzN2qW156X34W7CcD-z8253zMW5TlWY13fC63n3btp1) [LinkedIn](113/bXSp04/VVJY2g4njT09W6YnKnD5Xv9-dW6klx534PDzXGN1TFhv53q3nJV1-WJV7CgMgBW7q5n1J7zCBKnW6BWr4f8CLydHW4_hD4T8SpVvsW8gXBR_2zwngfW2r5r9_2tHKbpN1LKbBV4mq08W8d6SKK5Zsy4jW4S-Ml02fpR3dN512wpc8sxqlN6R-Yckyq3t6W443qCV3YXNqbW65Sjwc83zmD3W5WmSg21XgS7fW91D9Gt508_TjW3p5j9n3-FsptW3L2l606_-Qy5VdVF5p4C6FwGW4NglH76tZLPnW4K2GMG6qTvP1W1N4fWJ8dTHylW42k6jg8JZtt_N6L8c3N_b9JGV6pDtX2J_TLHW8L7K7p76gJYN3b6G1) [Twitter](113/bXSp04/VVJY2g4njT09W6YnKnD5Xv9-dW6klx534PDzXGN1TFhtQ3q3npV1-WJV7CgL7vW7mJPjf2BMqSDW95RxyK89qtcVW1xGqZL77tY_5W6b5cZr7S31N_W469LKw6Xy7MzW7VRzqH5Zk-yNW6R58sD1hB0ZpW4h0jtC5tSqpwW3vb1xd8MQmLDW5NwlWM7gdbG1W2s0Xpt5n4V-9W22ZmNP1BFYP0W1V8RdL41KSkVW5hXFX38MxMHTW2cHBQR5YwyTzW3-7dkP4c0SZ2W8XmFm71P9mGmW98BkRf3pfDDjW2ndW4p2nfrQ2VtRkCK39YLwnW4bW4YV48GNZFW1XXMmK3P6QZr3dyT1) [Instagram](113/bXSp04/VVJY2g4njT09W6YnKnD5Xv9-dW6klx534PDzXGN1TFhtQ3q3npV1-WJV7CgV5KVz66jb71Mc0WW5pylc_6DsQZwN4LVXBrw2j75N3f2jKvM7_z1V6WKf27hDpS2Vx7xNn1mPz8fW6pHDjS7RQshDN7kGyTnDQ7PwN77_CB1Ccg37N2jQPhYQrMd5W61Mp-S4Jq424W4pSrqN4mJYJxW41fTg88vkZbyW3j6rzQ86GysSW6Qp0Fz10Rqs9W26SPRT7Gj1TRW6jNyKl7JnJr2W5FDhr21nF19bW1lybPz51yT8XVQh4-Z5v6TDvVlTFqv3pgQW6W72dMMV7fyGLn369q1) [YouTube](113/bXSp04/VVJY2g4njT09W6YnKnD5Xv9-dW6klx534PDzXGN1TFhvp3q3n_V1-WJV7CgQ0SW23TfF_7tN1rGW1xf_dF4yMS29W6YxxNT5BTlSBW9kWdFS6MCVnpW5VSJmT4PkwlLW439ZBt8CynHlVcJq0Y8PyFrVW6TNCqt308d-5W5_2bGy28pc04W7Q7z1R2CdRR1F1ptGy67l7HW2b_pyN1rKbSHW8wZGBx5FDXCwW6NhcX695Lz_rW2mKVRk7RGSzGW8GRQHS30wRX-W3qMd377csW-rW7sbZ2l39HTkDW2xXdXZ6xzfRXW4tyH5z5FXYZ9W2Ysv0f6pMRFkW8QRDgf5srYYBW7FDC_f78nBzRW2TxB5j8W_Z2KW2f_cbR3bSDZYW2NVy252Z7V9N322X1) Sent with 💙 by IMPACT IMPACT, 470 James Street, Suite 10, New Haven, CT [Unsubscribe]( [Manage preferences](