Newsletter Subject

Sales and Marketing Friction is Hurting Your Bottom Line – Here’s What to Do About It

From

impactplus.com

Email Address

thelatest@impactplus.com

Sent On

Thu, Aug 4, 2022 02:08 PM

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Oil and water. Cats and dogs. The New York Jets and winning. Some things in this world just never se

Oil and water. Cats and dogs. The New York Jets and winning. Some things in this world just never seem to go together. ... [Sales and Marketing Friction is Hurting Your Bottom Line – Here’s What to Do About It](113/bXSp04/VX5GKR7hN1zCW5h9Gdb4kStfwVQq1454NjQ3mN91mn8J3q3n_V1-WJV7Cg-6DW4FXr53889g12W74wQ0p3_nMzSW2Fp0c67qQzgqW3TRnfW9gYBFzW7ShllL5L9vvlW3nqP1X2bZkxYW1lFqX8677XBTW8vwhJM1_5W9DW39HDXf3z4p2FW7ncJQf30HVSSVnv2V23FvLW8W70nl_w6Wg8W4W5j6chw27tbwTN8XD41pGHgHfW7BwyZp6_6yjzW6zrf9Y8nnTHMVBhBw38JW_SDW29t8xY2_MjgyW1htYk33RRzV0N4ZBMHCNvj4sW9gDx863zpRhyW7BFKtP62zbQnW9bc_ps93F-0XW1qWnwM3P41sQW2QtmxN2j01QqW91PLdZ3q70GV31mJ1) By John Becker, Thursday, August 4, 2022 7:33 AM [Sales and marketing friction means lost revenue](113/bXSp04/VX5GKR7hN1zCW5h9Gdb4kStfwVQq1454NjQ3mN91mn8J3q3n_V1-WJV7CgCGqW7n6kTN7D6B5ZW78vdkp5DbqdPW4fCM9g2FxdlpW6vs7301kqpg9W2-6sWX6TSt24N2fnHr58RdKkVjJrdf5R2qGQN1Q6s9BXH6FbW6cKMRf85yZ-XW9k5gHT4zHHn9W511Rsr5dbm9CW7nY0cf2HPs4XW20S6QF2nfQvkW28whPQ8SjQw5W5rhjG96skD_PVZzNH_93Jz5zVzMsjh8W4nZTW8NWWLj3R5H2gW8k4Yr61cjcT7W74Yn7-18ydysW5fL9mZ6TR9v0W16QY4X1C5VgNW7pq_ZT4qRxbwW8SSVlX1C7tyVN33X7DfBPs8tVCplSm6vRJ903mfT1) Oil and water. Cats and dogs. [The New York Jets and winning](113/bXSp04/VX5GKR7hN1zCW5h9Gdb4kStfwVQq1454NjQ3mN91mn8p3q3nJV1-WJV7CgKySW3HLy1j3fWcJtVXfqcV7xBcLXW5Q9JSg4HS0p3W7lJQHl8BZK_CW82DJhk4ZMnN8VDCMhP8MgZrMW8wnCBn593cXRN8PyPgY74ctgW84Xx1h6TwZKRW6dJH_m80CgPPW3Z6ZZX2wqt2BW8tp9ty2_RFmZW3WckLX5mFzvbW5RCg2v6DJMw2W4_XZWM5931TLW2G7-F75T-yBxW80vKxh2NKFtRN6gwZ094dg9XVtnk0m7f8W3bW8GJfzS2BpMcHW2d9wn16yql0BW3Mkgbg1xYxKkW4J0c_G4qLg08W7JvsG51jjcDY3jYZ1). Some things in this world just never seem to go together. Is sales and marketing in the same category at your business — destined to bicker, squabble, and storm off — when what you need is harmony? If so, you’re not alone. [According to research from LinkedIn](113/bXSp04/VX5GKR7hN1zCW5h9Gdb4kStfwVQq1454NjQ3mN91mn7w5nCT_V3Zsc37CgWNZW4B3sFM1VsqtbW5XrGDV6mdhG-W6lJF-25DcCG2W3M_LFP5PwBlkVgCz7-89rsC8W96hMrf8mxN8kN8RHKj1QP2bVW2gfmvK7JxLWGW6ZqwZ41mN6-3W6DnzMl6_TXFkN878WZj_RVcSW36YYK53Fk69rN5WQfYRmhmxPN8yj5QRkB7hWW5TpnWh4kgxhkW4N-8m04Kcv8TW3-Tl_v3Jw2fdVkjp1t3yHYVkW8LkJ1G6DxWR-VqbX6M93q3gLW3hvZlp6g9XcpW8lYGtD4D4WltW7bm6kp6Q7FTFW2Z0L-q8dz0F0W8FPSkW3ln6rtN2BMhfm9wWMTW5TtHYV1HCH4pW8wfYJB5JRJtqW45x_cv2Yb2G0W8X7T2432XcVzVwtzjr65FmRMMkJ9hnB1WbyW7c6sNF2kW3XlW2NQ8hH1kHFQZ3fjY1), 96% of sales and marketing professionals agree that strategic alignment between their teams is a persistent challenge. It makes sense when you think about it. By and large, sales and marketing teams: - Report to different executives - Measure success differently - Use different KPIs - Disagree about lead quality - Don’t have regular meetings At the same time, 87% of sales and marketing leaders believe that alignment between their teams is essential to business growth. So, in summary — no one has it and everyone wants it. Why can’t we make this work? Let's start by getting it all out in the open. Come on, this will be therapeutic. Below, I'll cover: - What sales and marketing teams really think of each other - Why misalignment is so costly - Real-world steps you can take to start solving this problem at your organization [Read more »](113/bXSp04/VX5GKR7hN1zCW5h9Gdb4kStfwVQq1454NjQ3mN91mn8J3q3n_V1-WJV7CgQntMX3_TS9GQhNW4p7bfr8c_ChMW1yr7Sd61p8x-W8YRBkk1BLSYlN3B991x7sY-cW7ttgx_2507QPW6RvyZf2fvDy9V6szmB17PtCPW4t7jx63XL7RtW9kqJ517kT6StW4zxhWD4LPvGTW6kFhXl8n-JlZW60-JNx1xlvJnW19czJf55fhp8W6QZx1G2-KxyLW4mRRK525MLMBW1yJrZk72bVRYN9g8nT_pLHP3W1C8gnT2z1kj2W8lL_2S58CHjzW4H-F2c8kKxcnVYys2z6sT9h1W5p29B12yqr1cW1ZqH855-Ym0HW7Xs8C18Qcws2W8S4Pm_52WQvC392Z1) [IMPACT Presents THE LATEST](113/bXSp04/VX5GKR7hN1zCW5h9Gdb4kStfwVQq1454NjQ3mN91mn853q3npV1-WJV7CgQS-W9l9SDG6fZHmRW2njwVX7lT4n0W55TBqd94D4C4W8l6tdH5jkf-2M_86kRVqGXrW3l7L3Z6ql-XJW6qBXrM4L9M5HW7ZwSyQ2z754NW7wyl0K69-_0RN2JDNDp-mSKRN48WkntqmSLrW2zLqY86WH4xzW357N9f1DPqhmW4Kzv-02l0v7jW26q8gF22X8nqW1zW7mB80NBlTW1HyZX51jDyd7W6Z793L62ZtcrW8cZ-v68GGLFZW7pGRqy8WC64vW3YZRXV1Gw8GhW5fgMLR3_YSRf3b2s1) [Schedule a call with an advisor →](113/bXSp04/VX5GKR7hN1zCW5h9Gdb4kStfwVQq1454NjQ3mN91mn8p3q3nJV1-WJV7CgZNnW9ftCtS8DwW7xW8zrz7Y55jQT-MPd6jp4QXjdW3V5QWr2xBrp3W4Y64Dl74GtK0Vx99cV1MpzCfVl-CB02LWD0WW2Mnz637x9QXrW823ywN1mmBVBN42b9J5nHkbbW1bnmzL43fbmWW4Qy6NZ6QJNMDW6C6gMW1R39s2W4nNxKR5GjLVcW8cF84Y3cw4BGW9d82Ww3W74WMW22gMpL4f81V_VTDB_231WSJZW45n2SR11gyHFW289Dtt2CpsY1W5xQmCT4b6GYtW7CLgNV6KlgmlW7zD81m1S-3j2W6NrN_r5vrdjm370M1) [Join IMPACT+ for free →](113/bXSp04/VX5GKR7hN1zCW5h9Gdb4kStfwVQq1454NjQ3mN91mn8p3q3nJV1-WJV7CgJ18W89MDs45-75ndW5llvMm3MjDcSW50zKbn55hn1hW9gdr3k1yqWJGW7cmJjL47xBHlW5F_LtR2VdNzWW8-HV8r8qn5t1W9hTYpF2nHQsLN4N-nfBt427bW1XVVY42gqsYbW8NSG2W4dg0pvW2JxS104kby2TW94KKbQ6h_Qc-W3THyMD8Cr4qDW7zV_0s5CCWzkW3CnV-093S6vjW1d0xK91Y_276W4FwNQF8365HrW8wCC1Z61jzTnW35HkkL2kVvnDW78mtn51yPVXsW8vsjRm8qtSBhW3lXBk_3X3kXtW6ZnSHT67HpMl3gCC1) 113/bXSp04/VX5GKR7hN1zCW5h9Gdb4kStfwVQq1454NjQ3mN91mn8J3q3n_V1-WJV7CgFQVW6nT-_t10cjc_W7sLNpJ42nKQsV6_-CD3BD4KgW55PsBm1tJxDkW50qjsP5lPmvtW51G8_H5GK8h3W2-fj4g2ld-yVW7n90Rw7mP2WbW38HNHt8mfS9GW4nJXfc2T3l1lW1c841k1wC0TmW1gQw9n1W8DZ4W976GbF8vMzdNN4wzVB5DyTW2W1s72fw5VMmhfW83-H9k6KZG_CW81x4yM47FLK8W19c2Yt1hpGDDW77Zk-D2XV2JbN59rCWCFGZ78W4hXDJ74YY6NNW7pZyhJ7mW6b8W7grJxp7pSk1dVTxwxd30hz7cW7YzB9y517x4vW2vqs_l1nK_B539hQ1 [Sales and Marketing Friction is Hurting Your Bottom Line – Here’s What to Do About It](113/bXSp04/VX5GKR7hN1zCW5h9Gdb4kStfwVQq1454NjQ3mN91mn8J3q3n_V1-WJV7CgMBfW1-v8g88Ngdd1W3Zr3xm1zs2JCW3g_GJv5w_kP7W4sLDbQ6jbPR3W7pcjNX3MX2RWW8LmNwc1TftW_N8k96kx3M1qxW8xqBZQ5968Q1W1TfCyk4ZjhbYW73q1gM1LpKLJW3vL1jQ8TtD7-W1_6B5q2KPXq1W97J7Zd59bsvvN31MX2CkBLxSW8cK3cc7j3fFjW6qZ1nz1b2L9zW3q24K55sSrMPW7kl59d5r2m1BW1QNGNk6PkKDRVNBNqC730-9-W1DWZsp9gDRBwW2JXc_t5rrkGfW7gMS9B5fSWDRW679Lv12nJ5VyW5TtPgF8VhLt2W2dntCG6RFV-g3dcb1) By John Becker Oil and water. Cats and dogs. The New York Jets and winning. Some things in this world just never seem to go together. Is sales and marketing in the same category at your business — destined to bicker, squabble, and storm off — when what you need is harmony? If so, you’re not alone. According to research from LinkedIn, 96% of sales and marketing professionals agree that strategic alignment between their teams is a persistent challenge. It makes sense when you think about it. By and large, sales and marketing teams: - Report to different executives - Measure success differently - Use different KPIs - Disagree about lead quality - Don’t have regular meetings At the same time, 87% of sales and marketing leaders believe that alignment between their teams is essential to business growth. So, in summary — no one has it and everyone wants it. Why can’t we make this work? Let's start by getting it all out in the open. Come on, this will be therapeutic. Below, I'll cover: - What sales and marketing teams really think of each other - Why misalignment is so costly - Real-world steps you can take to start solving this problem at your organization [Keep Reading ⟶](113/bXSp04/VX5GKR7hN1zCW5h9Gdb4kStfwVQq1454NjQ3mN91mn8J3q3n_V1-WJV7CgF76W6LpCKz22MhFQW6-jH8m7QxWpcW2mZCX02qtMLxW29xYwc6vrNNgVggz2x7r_TrHW39NsGn3D6jZbW1lbGjQ75vp5bW9cqmlr2kNcWHW2G0yXD7f6qQnW89SDVq5SKWw7W6xsnd25C07y-VWlr-c6yxM2BV2f3Sg1zJJB3W4vFjWb8Xcqk0W7yjfng18hCSfW5GrQL45g5w3RN10GkvddY-DsW3Lb_cd7HRS34W4q4ms31xHqslW9f4gJm5Mv_DBVx1fBW73yQpRW27vqKG57j7D1W4kRC138sVXf3W8qRZCc1TnN4jW5X50v02dGqChW1RXSCN2nq4_P3gn91) [Why-you-should-not-hire-a-third-party-video-company-1](113/bXSp04/VX5GKR7hN1zCW5h9Gdb4kStfwVQq1454NjQ3mN91mn8_3q3phV1-WJV7CgGBNW69B1-V8QM3N1VCb7fl4J5hDDW2HJbZ14zm42bW7ccl5c5-9bvWW9k13RV5V3l0KW5mFnQB8X-shHW5tvXC33kgW4DW2lHF8W4zgyclN4x4PPWV-pLwW2LMrPd2_CPZPN3jPJ4XWsbJrW4X32gT34_fTXW5wspH12QBy8QW2YZ0FN5x9tY7W3yddFr2dldb7W6L_1RG61t_W1W1T5Cyj22NGGWW3w2h7M59XTyFW5ThMYx3gr6KDW6q5Jp17SJFpNW6M-rh881-MDZVkMh9r5pZg8VW3Prnj78XcszgW1R3Kfl6X6XZCW32GpnR7lr91FW7__wf17wZW-5W5kL_Gq3TYMKZW5BTXF36Qm0R-31-r1) [4 Reasons You Shouldn’t Hire a Third-Party Video Company](113/bXSp04/VX5GKR7hN1zCW5h9Gdb4kStfwVQq1454NjQ3mN91mn8_3q3phV1-WJV7CgS1dW777Rzm6GCn51N3Fgn9mCLgg6W3jXbrl4R0R3-W8K_vQH84YD4jW7Z1Cdn6gDwHSW5tfCNj1R5MXXW40LPKz5m2DgXV6mGzv1VwmkYW3vzglJ1khxGsW3n6DbL4_zfnWW2fY5Kz8bD14NW8Cb4XL9bmt8YW8S-BXR6xdBjTW7H_xKz4MsCfjW2C62GY1gfGw3W4CPCS96L0YBfW4f-dYT6kFql3W2dj0nv81mmMcW6g4mxD2sJnqRW46KKGX6Bv7rYW8PBzfj3ntj8rW40Lq0-4T51-5W1QMbWL5lRJB4W1-R6x-98JF1sN4nW-vTLcMbdW4-Lypc4BG356N2cqFn-N_9KgW7dV3hg7Y8YzS3bXq1) Hiring a third-party video production agency isn’t always a good idea when you’re aiming to grow your business with content marketing. 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[Watch Now ⟶](113/bXSp04/VX5GKR7hN1zCW5h9Gdb4kStfwVQq1454NjQ3mN91mn8p3q3nJV1-WJV7CgQ5VW3qN0BL7sHrDSW7Rxs7B8nYZJ-W3VNSGj6TyRwtW2hYzx-4hrhTrW5D329x4_kzJ3W7BjZG79hpyX7W3Y6rbN54ymRJW4SMWkK8b8kTkW1KnYQc7VpcfTW1Y6HNH77b19bW2HxPZN1hj8CCW1bY27f4Q6XFpVCVkBt71NGfPW8MFsC_498gJ4W7q94FF2XfFgxMvCSfXtQtH-W5FHD1X4gFB-rW4pWLKW5kh94NW726fZl7H551QW1vtyWr2dLq1LW66ZZl17g7HWzW1b7ck72FdpnZW12QSP462gK56W7TR_7t6LTl3q39TL1) [SEO-Statistics-1](113/bXSp04/VX5GKR7hN1zCW5h9Gdb4kStfwVQq1454NjQ3mN91mn8p3q3nJV1-WJV7CgYYtW3Nkbpk99jc5CW5TDZcr5xv65YN3SXd_CSDwz-W7ZFQmS2VsCXRW29KJ4p2GyHZZW6mRXpl7gS-G_VhZN8-308yGNW2l1n_F8hc4nCW95Yqj63qGbpjW7-KgH19fv0v0W8DSNGk97xGQMW7621-74v6FT-W6ggrp43sJw4GW9h3djl18s3xcW83qj_34dgxxRM2tRrX1qnsfW111l1N1JWn-5W6y0KDb4wp_pZMgCPBWblW_7W2pHdKV25XT5HW8l49BW3wpjDtW6sNrb84y6GC2W1ZG8BN3YRkZfW5D98H13v06kr2FD1) [37 Eye-opening SEO Statistics To Nail Your 2022 Search Strategy](113/bXSp04/VX5GKR7hN1zCW5h9Gdb4kStfwVQq1454NjQ3mN91mn8p3q3nJV1-WJV7CgDfsW3TBHgy2kXcq5W3b4cqx13VmxBN1SBQxtmppnfW3PgzL28Ny2BmW3dxD4R7vNlLNW7hTTxx3FlNnJW6nZJ-q5PnKFyW8338Rn3yXpphW1tFmK32Zl0w_W1dK14L5GsN0jW6hqlt21kmVNbW2rSVP_2DJKh7N76nnp4mygYjW4XYNhN51x3yqW772M2C90RfVBW3zSPtT1kdQZTW5bTnh98-yWb7N2VJ0G4-T-j7W7sqQP54sP_0FV7ZL7H47htnJVjDq8s7fQsLqW7yxp6m6jhVjwW2xb0Q-1Fj1-_W3XbbJq95sl-H3fX71) Keywords, featured snippets, voice search, image search — there are so many different aspects to consider and master. These statistics will help guide your focus. 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Email Content Statistics

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Subject Line Length

Data shows that subject lines with 6 to 10 words generated 21 percent higher open rate.

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Number of Words

The more words in the content, the more time the user will need to spend reading. Get straight to the point with catchy short phrases and interesting photos and graphics.

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Number of Images

More images or large images might cause the email to load slower. Aim for a balance of words and images.

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Time to Read

Longer reading time requires more attention and patience from users. Aim for short phrases and catchy keywords.

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Predicted open rate

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Spam Score

Spam score is determined by a large number of checks performed on the content of the email. For the best delivery results, it is advised to lower your spam score as much as possible.

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Flesch reading score

Flesch reading score measures how complex a text is. The lower the score, the more difficult the text is to read. The Flesch readability score uses the average length of your sentences (measured by the number of words) and the average number of syllables per word in an equation to calculate the reading ease. Text with a very high Flesch reading ease score (about 100) is straightforward and easy to read, with short sentences and no words of more than two syllables. Usually, a reading ease score of 60-70 is considered acceptable/normal for web copy.

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Technologies

What powers this email? Every email we receive is parsed to determine the sending ESP and any additional email technologies used.

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