THE LATEST: Authenticity is NOT a trend.

How authentic is YOUR company online? [IMPACT+-Presents-THE-LATEST---By-Marcus-Header-3](113/bXSp04/VVzFP591ZTmsN7h-D1M1RSbrW13cSCp4MS6vgN4WpFg93q3npV1-WJV7CgX-0W7YchS434rlc6W9gFJ5S2jcv-9W576_Tc6b2g-gW4cx-d-3XY9J8W5nTwkG76qNkCW3MCdHc22qCKhVDl2Lz9l7LyhW1dfD-l3J1qZZV33bmv2TJmBrW43qTnh5pR6FjW7899dB8KDQSLW8KKJT71XN69PF2jt9hDjJcrW4mtvVQ2PKlqDW2Blhyg32B9skW6R0y3f3WRZjCW4nq1Mn8twwvSW6nBt-c3JK_DKW2FhfPH96ssVdN5j8yllhH74VW2hWw_T1sQwZmW1TKMxX51DQ1h31H31) [Schedule a call with an advisor →](113/bXSp04/VVzFP591ZTmsN7h-D1M1RSbrW13cSCp4MS6vgN4WpFgt3q3nJV1-WJV7CgMj6W4DvsRp7y9Vl4W6kG5N76HcNkmW7vtDBg2MWx_kW5HPVPk1ptCGPW1YGDfh3BTdhHW60qHBz2v0ZThW1WpY_X8FDmPYW1NX89-8ZhZkZW8KxsS88vM7TDW8BbdYt48d9ggW2wQpLJ8qyk8qW6312625NBjNYN66FDGjSDmp1W3Vxv2q2-fXGcW74Sc-q1jFdD9N3mXSg6pygPQW6MFvqW1KXGx9W5Kp-g92zzKRhW57dq1Q8N6NqPW2xJ8J52qyH0LW59nTFh331F66W82LJWK6KbJFyW5hpLTC2SznfdW8QCWc35hNftq37Nq1) [Join IMPACT+ for free →](113/bXSp04/VVzFP591ZTmsN7h-D1M1RSbrW13cSCp4MS6vgN4WpFgt3q3nJV1-WJV7CgFhYW3Xp4GJ52qQTbW2xhR4C399B2cW768v707GKfhZW8n70c44-3LPxW7pWkwB11HjHqW3tSF_Q2861jMW3Tc-f25CR-C3W9fS7rB8d7j1JW4HW38K6XR021W6V8MF11Wg2rFW7Q6qR71tjMncW6TTJX-4YJvq4W8WcKC-7fQNKwW3B1Ky290zsgNN4TMZj0k5pqWW3JJj3G2CC7_ZW4456yx99WzJhW7llPXN2qnH1yW1ss6vq8b7RPxVpcDtm4pcy__W47lgkr69wl8lW2tFNbp5ZSqVrW36-T8Q96DQQzW58tz1-8ZlFF53hrg1) [Marcus-Sheridan] No, authenticity is NOT a trend. That’s like saying “[good customer service](113/bXSp04/VVzFP591ZTmsN7h-D1M1RSbrW13cSCp4MS6vgN4WpFh33q3phV1-WJV7CgVgQW5X10gM6ZtN5lN5kr8pmrH-8mW3xZ6_g4PsRtpW407xbn1Ft5NDW2-nbT7461kyLW51hnsh8dHRW6W83TQC82jFTQZVpBTDS7DQJglW56-_ft1cchmkW6HQzdw6S6ddhW5M8zpp6dM_1tW7h6_9B4yCvW4W8mVx6b2K4bmqW1n3g3d5-LRGkW8NBzH77TQdz4W2gLtp26hqGMrW3QhtHb1mGWV6W8YlwXC5rC6VgMlNHGqk1jbrW23_F7t80V25HW725dGH6PBYYvW1PWZWY1Dx7JWW8ykv0r5r-WHcVwLdGy3gBdqbW43nvDy7frkXZW6nlWWz8qtY0fW3dCrdN2dzQslW4V1xd41SMr_632XF1)” is a trend. Buyers have always wanted authenticity, just like they’ve always wanted good customer service. Hence, it’s not a trend. But here’s the reality of it: Many brands are literally saying in 2022, “I’ve read ‘authenticity’ is a big trend in 2022. What can we do to be more authentic?” Seriously? The truth is, we shouldn’t have to read somewhere that authenticity is a trend in order for us to take action. It’s the right thing to do. Always has been, always will. This is exactly why [They Ask, You Answer companies](113/bXSp04/VVzFP591ZTmsN7h-D1M1RSbrW13cSCp4MS6vgN4WpFgN3q3n_V1-WJV7CgX4jW1zq1xy8wSpWpW8W4v1q6qqmRhW1GrVCV5yyPmjW6cyH1S953bQnVN_36l2rqT0JW5hzk8j5-0Q8YVQxzLN8d1Hh3N72CWBRpW1W-W1m46Pw3kZpQmVJzw8b4tR3g9N3h40Fy2DSzfW6w8t305qrxvDW2yTGjQ4Z0RCJW1VwTw34mNFftW8Djsk72tntF2W37fWpw9cGTc8W52wLW95ny6GfW6R3sMj88YGQnVpH5LG4VLxLQN5sX35N-p-whW21yll990yHcPW1y8t4m4DkkRtW1Z0W--6L48KLW3ZWWjG6R4G7JN1JKTBt5T3PYVj8MFh6NqNF13hV61) keep blazing trails within their industries. In the messages I get from folks from around the world who are applying [the book](113/bXSp04/VVzFP591ZTmsN7h-D1M1RSbrW13cSCp4MS6vgN4WpFgN3q3n_V1-WJV7CgBbpN41JFg2VSGZpW7YYHXJ2b8JY3W64dVm64FwdkrN4rZ2MbfvCz5W3gLh_c5ZY8T7W3DVw6z5jkxWKW935N1p5_rCLKN3krc4-Y9PC_W8LC-yD8Wx0KfW7QMjvM8cglTJW1bcpVz5sv6W6W3ZfQTN3Qj7kwW255wpf6ZMVzDW889lrb27xh0PW5BCT5c5QH47kW2Vgs_P1cHnNjN6T_g3nytHT9W7MVS3k52bh14W816kF31Z12jQW8859TV1nsbCPM1QzHnz5r83W2tvxQG8gp423W7KHCqD5gHbX4N7bDsYdwmZd-W1GxpRj4mcCHbN5SPSG2TQslY32F01), I’m told all the time they receive feedback from their customers that sounds like this: “You guys are so authentic!” “I LOVE your website!” “Everything I ever learned about [X], I learned from you!” But the funny part is most of these TAYA companies are simply thinking, “Thanks…but we’re just [answering our customers' questions](113/bXSp04/VVzFP591ZTmsN7h-D1M1RSbrW13cSCp4MS6vgN4WpFhm3q3pBV1-WJV7CgQFTVMzrSy1v98FXW4BFknp41gQm9W2npMCn3ZCtbcW2F465R5tL0tHW7WRk2M1YKk0WW5vB_7Q51gMYGN3zfnnp4rZr-VY0Xxf8y8fKzW8FpgvL4WTg9YW2Fkfbw1msTxdW39GTZm3GyLltW6g49Hv6ZHZBzW3CCnZW2_YcgZW3vjwRl2swrYkVsfhrX8J0-BfW8q94z72bZPr0W8Ss3P-51_bbtW8MGYh98vDFTJW93-8bv3D_knbW2VmRrT24xY5kW3FDgjy7jSHKbW33Dddm93gcsbV6q9k68VWFSSW2gJw1c8PKm3fW8nsTbM8NfYbyW23JKWJ4g9zBtW8RFBv43rM6dnW5DCY1d2KYrPhW7xjBK941sSH1N4MRDRgNh-t52Ql1).” Funny how it’s always the little things that make the biggest impact. So the question is: How authentic is YOUR company online? How do you stack up against the rest of the folks in your industry? If you haven’t answered this question recently in a discussion amongst your [leadership team](113/bXSp04/VVzFP591ZTmsN7h-D1M1RSbrW13cSCp4MS6vgN4WpFfh5nCTJV3Zsc37Cg-TSW4hRvz28Q2b_TV6P_KM20_g2lW4tzfGy50mB5dVFK75t7pZ1yyW24TfYK6T5FfmW6rW1rf6x54nFW3rHcH_52YrhXW7B4pG_6rJp8mW4c9jTB66CpLBN6zNhNJfjhMzW92tYDK7c4ywcW21fS1S2KhkW0W1CLyHM68NqkwW54GFmg5f4WqJW8jS3g55Z4K5DW6fFJ2q4SWHt0MtLWFqFFhCDW6Vs9yc4TTX7-W3bk_3B9ll3FMW1nJWfg7x_RBkW8Cy2pR3Bm8yZW7B1Wcc272D3RW2h1bzC7Kt8LRVx4XBg2k7-pjW91b1814dtD5FW5YK0pC35nd5fW8wGSXK2NCZr9W29qXFb600zbXW7y0q6M2Wv-H5W1BHYPT7GccGpVmJbGT12N4lRMxW1fvSzxbz3f5d1), please do, as it can make all the difference… [They Ask, You Answer Tip of the Week] As I review the educational content companies around the globe are producing, I notice most folks don’t know how to title their articles/videos as effectively as they could. For example, let’s say you have a business where you sell booking software for restaurants. Knowing that you need to produce a [cost article](113/bXSp04/VVzFP591ZTmsN7h-D1M1RSbrW13cSCp4MS6vgN4WpFgN3q3n_V1-WJV7CgSbWN65jmf4BQd-kW4Ycv7w3qJq7hW2KCj3_6q4v-ZW3_zNrk1Cc8p4W5lPtk930GKy3W2PftT33-mPcBVkNZ9C1Rp2GcW8hwzP25Q3TXFW87MbPS66KkVmV4TgQg7M8_f1W7yM3Fr75-FSmVmzBbz2gGrX8W7fD-lY7jp7rgW3-w3V58-qhHkW8S3c6L3l8y9DW80_38Z2g95-GN8NzxRtyn-nYW1Hjv1R4S-vTZW394Cz42pVqMzW69m9Rj4WVg-tVt7TDZ135z1tW9kTp211Qd-pFW3RkHMK7ZfwmWW4C194Z6dLJpvW1hypB4694KjrN9fTLxLlL_4W3bht1) (because you read They Ask, You Answer), you title it as follows: How much does restaurant booking software cost? And although this is fine, here’s what this title SHOULD look like: How much does restaurant booking software cost in 2022? (Features, Pricing, & More) See the difference? This is why so many clients use our [coaching services at IMPACT](113/bXSp04/VVzFP591ZTmsN7h-D1M1RSbrW13cSCp4MS6vgN4WpFgN3q3n_V1-WJV7CgzMDVlXqQP24z668N3kvL7KpZPvsW78k9DL5rqHSLW3BwrJj6xsSTQW1nBWt896W0w2W51sttR65L7jMW11v5GZ62NFC8W4P3Q3r2QlVJ6W9hBYm56v3hmnW38HT891byttMW24p9fQ1X999NW76xsSB2jJxg_W3KfqZ44GfdD2W6k2T4T6vW0mvW25tfZk58PdWMW52XJ5n96-8xFW1frqlQ7Yn9Z-W8Y3fwk6bLn_jW5ngStb8c6DGQW7GYl1x3w4qs3N1CzZ02YlLp2N585m-Pcs4g3W3CzL7_4mQWyRW63ZVCY5fdBwfVh2nx55MXs8fW75P-_l2PTQPl3n3S1), as going from good to GREAT with something as simple as a blog post title can literally mean millions in revenue over the course of time. [Stat of the Week] The average #1 ranked page in Google search engine results is about 1500 words. So I ask you: What’s the average word count of the content on your company’s website? As always, I’m cheering you on, my friends. Reach out anytime, [Marcus-Sheridan] Marcus Sheridan Author of They Ask, You Answer [msheridan@impactplus.com](113/bXSp04/VVzFP591ZTmsN7h-D1M1RSbrW13cSCp4MS6vgN4WpFg93q3npV1-WJV7CgJD8W5_hsRK62y21ZW414GZC8PQHBrN3Bb-7jky90mW8fZK7-1qks-5W1ZfGjh3gvSxZN7JLBJXwyp3PW1kJJrK2qSdQkW7R1plc9bJGLKVcTvCX7G6rXkW487bYd3FGJC5W8NqJdL8_09WLW17vGJW1cp2gZW8whH1N6tL1jBW7SXpwB5r9Q9WW26gtxw8tSG-3W8gbDYX5J52gyW71RJqL42G2LHW6mzw2N6mJS_8MrSVgVzCd_CW6RlmD-8GGlcGV7nxQ53FMDVMW6SW_167FPR4436301) [Top-Email-Border-Radius-Bottom White] Connect with us and share your They Ask, You Answer success stories with the hashtag #TheyAskYouAnswer [Facebook](113/bXSp04/VVzFP591ZTmsN7h-D1M1RSbrW13cSCp4MS6vgN4WpFg93q3npV1-WJV7CgFT6W7mRNQm855q5MW3zwTFT6r1sFZW7pJCT_3V_pXVW4G9nDG7GVZ7DW4GNjGf79YZ8hW1hG7VG5qYjHjW6Pcr5z84w1D5VMYzFL5mkByqW5h3Jfz1gTxTRW28Bykv6xYcPbN1MXygfG7PCYW7_YhGk6s5wyyW6Yps-34htJxZW4xfSj14mPf5kN37Yt62hmxk0W2Sbjdk8jFJqmW1yLTW76q0Xd7W3MTfH328Qxz8W1rD8cj8Hffb7W8z28Bv9lwWBdVB_Kw-8VM5grN79KWFxmG3lM3lb41) [LinkedIn](113/bXSp04/VVzFP591ZTmsN7h-D1M1RSbrW13cSCp4MS6vgN4WpFgt3q3nJV1-WJV7CgLw7W1fZL8F84LXBkW29B6l611fYRyW53WCTV2sYJrtW7yXbjL25s72MW5dtsp23lddp9W92ZlPQ4QGf1KW1kb_Sd8wfY-WW5dBScR62Sc3gMq57ZMtRfYSW5DW4ZZ33mC_sW2JhL1Y8sjP1cW5k-Q-y6S__7CW1FXtFh3Cc9X7W8-6_rs2hZBQdW1j7nNh6BSz8bW7HDW5P7PDy9vW6zKKw02j5ClcW5qsyd092w9rDW432Ltv3V3lmfW9bm1ZY2t5QWvW3m6rX341w8M0W4GNjpk8lHM8BN4-GtSVhDStXW1f2SyM6ngh043l8h1) [Twitter](113/bXSp04/VVzFP591ZTmsN7h-D1M1RSbrW13cSCp4MS6vgN4WpFg93q3npV1-WJV7Cg-KsVGpbvy61FYKjN5NsM9QvgXWKW4gJl9Z9fstt9W3cnRhg55kK2PW7Q4x6h7s5JxLW7Pyk759dvMWfN6F_jm5rsk1XW3TbKnG5YYJ6YW2KHNyW6pKrfmW57Dcpl3mVcZ7W5fw7xG5hCGlzW3R7zZX1HqhLyW5s6C3940wwXVW4CL1TF2TbDG7VTmnSW37v_CwW4Fm7TC8m14m7W96vDNS3QjyxyV5yZkv92l8hDW6DSFH28PD2VQW8WgSLW17ZL-sW4BC39t3HDCgkW6g1wX03WzmRw34C41) [Instagram](113/bXSp04/VVzFP591ZTmsN7h-D1M1RSbrW13cSCp4MS6vgN4WpFg93q3npV1-WJV7CgPsvN8bfcJdn40XlVsTGgH2JZyFwW3l2GC0884v3YW8mwNfX3kQG6NW1w207S3RlQ-BW6qnknC5zh4-qN4qfqNFMqqjLW3ldl1b71SpTqW4_0JbS5dl6N3W81648B3Ty0HxN1f5Yx8CggTwN8RRCR23S4LyW5_xkSD8HckYbW6GsPh022XwR6W8JkLN85tCYt6Mwp4tzgn8yfW5cw6Wr8pp0VjVBHT8G2CK-GvW7d8-KJ4Tsn8SV235wl6QF8dLW6Bn7lz7Yxwf4W3J7fMq5w9-Pc2ml1) [YouTube](113/bXSp04/VVzFP591ZTmsN7h-D1M1RSbrW13cSCp4MS6vgN4WpFgN3q3n_V1-WJV7CgBqbW74FKXg3BYtsYV72xXS8X_pZkW6CRhYB3B__mDW8tWm8J6n_dSMVbbS9B1nHs1tW6FsM463kGPjSVGdTkG4Y3PcRV9pwlY7vNXspW535fsx2X1rfmN5n8d312WcKZN2KbXLjDlWwKW3n7RpP2sRjgJW7vW40Z1TZ2xjW66RC-64Z0MqhW7vh2rG8rf48dW4fVSds1xdlstW40S-HW4KH1QDW5nVrjZ84v9K4N1mm-SXRcJmfW4c5HCq4k8s8RW3rLFqd12c7WVW9gcL095ZlJCQW28vxzc4kmfb4W5VQ0GZ5FRdcvW5whTYf5sg4BNW77p9-H7Nbxh_37YX1) Sent with 💙 by IMPACT IMPACT, 470 James Street, Suite 10, New Haven, CT [Unsubscribe]( [Manage preferences](