7 Simple Steps To Create an Effective Content Marketing Process

Creating high-quality and high-converting content requires a lot of moving parts: There’s building out a content ... [7 Simple Steps To Create an Effective Content Marketing Process](113/bXSp04/VWJRSP3tFJVjW1SXDB-6PJ-7zW4sKGqD4KxNr0N7Y8_373q3n_V1-WJV7CgLdWW2yX1kw5r3_ZZVNXp5B3ZyHpvW7kNKN47FF7kZW7JL7Fw26H4tgW7bXPnL7lgl5kW1KMrvw2L2K-dN4y2nP8Sn1f0W3hcd3P3jwDmPW2jmvpX6tCrRTVnRcwJ4hBpR0W4MwJVG9jHN_6W8W_szf5FgQyfW7kqdTf1fLSk2W1n-t7Q6P_nLkW6lt4bZ1h8RpXW87pFFy5Kn1tkW81s3F41Mx4srVpwmx53Dbp57W1p5R8t2KzGphW9dYtZq4t1LQ9W6rHz1m5Rsy48W1VNqpj3gX-KMN6Y57yh5R9WdW99MLwp3Gpv3WN3q6jxDzCly_W6y0d3K5N8xW13mDK1) By Justine Timoteo Thomas, Thursday, May 26, 2022 7:45 AM [content-marketing-process](113/bXSp04/VWJRSP3tFJVjW1SXDB-6PJ-7zW4sKGqD4KxNr0N7Y8_373q3n_V1-WJV7CgYp-W4Q2Bcx83dBdSW3dzDPR7rpsyjW5z49Lc907QWZW20Nn325WcR6_W10g-9p1fz-ZhV9mxkc6r4ZVwW904C-R8Y8VwwW116nxM8xcTJbVyKpgq15JgnNF121Cv0rHPHW4Q9lvc1SG_MwW26pfm95sFLWfW57WD0x1bXs3BN63WZgPwbchtVH4yp91MyqQQW3kPhkV3mDsMjW5lsgtz1wV_k1W54v8CP71CmdvMJ02LKJNRpGN8tB-SST-NgsW7ZY5__3p_P0VW68dKXw2_XJMyW7LTCy-6HdysTVPSgbR7Zz4b3W6Tt1tc988wLtW7SP2011WZTJC3lT71) Creating high-quality and high-converting content requires a lot of moving parts: There’s building out a content calendar, juggling interviews with subject-matter experts (SMEs), writing the content, optimizing it for search, publishing it, and sharing the content on social media. And if that doesn’t sound like enough work to keep content marketers busy, there is also a long list of planning, implementation, and communication tasks in between. With all these steps to track, if you don’t have an efficient content marketing process in place, publishing on a consistent schedule can be difficult because you’re often left wasting time figuring out which step to tackle next. We have worked with hundreds of clients and find that having a simple, well-thought-out content creation process is essential to publishing at least [three new articles per week](113/bXSp04/VWJRSP3tFJVjW1SXDB-6PJ-7zW4sKGqD4KxNr0N7Y8_373q3n_V1-WJV7CgSB0W8MpJqy1mn51tW1j_pRs5g8c6PVZ3lNV5WDqdmW8Smp7S4y6YcXW2JL4vX3Hv8vwW46Hw1c53t484W3-jdm-3GS70SW87N1093fMLf5W6213c58pPXYTW5C7N8X8mvt7-N8xzLL_1RfCcW8rRx1h42GDVDW3dQQ1d8RlqW7W5MV5Ct4p0sSJW2NSCwn9jqS_RVgXx_r2ztF9RW8Wp5Qc3mYVn_W8VJKTY96grTCW1wYDsj2XSkxtW6KM-7p1S80mgW6m2RcY5SYd3yW29MzB18PSy0zW7r0Vn5468qKxW9cnDj352t5q6W1vylBS9frdZyW7dF77p1NT0nl31mY1), which is the publishing cadence we’ve found generates the best results. In this article, we’re sharing with you the seven-step content marketing process we teach our clients, including: - Which steps you need to take and why they’re helpful. - How much time you should plan for each step. - Helpful resources you can refer to for extra information along the way. These steps will help you eliminate all the time-consuming, confusing guesswork many content creators struggle with and keep you focused on creating a successful content marketing strategy. Ready to streamline your content creation and make it easier to produce high-quality articles that convert? Here’s what to do. [Read more »](113/bXSp04/VWJRSP3tFJVjW1SXDB-6PJ-7zW4sKGqD4KxNr0N7Y8_373q3n_V1-WJV7CgVr6N7Lcg4lZr636W4_n3cG4JN0NGW617Qy11w_nWrW93nT_-8S1fcvW2VVH4P5S5jf6W6Tlvz12KlCdJW4hH6vJ4wzcKHW4d0-zm7hPWY4W8SpGSR4YRn7lW4qSXLr3JZP1sW2-nnzQ21J1WdVchYHv6qPJT4W3hKkKR4XBckQV9sQhj7TPF23V14TBY73gmZZW2jxf3z62ZvpbN5rbLlFtBLWtW6fvpK64J-ct1N5mMcw162KLhN1qXf-vf-1CXW8bfqmF5ZN1BPW6Txz1B2KpHh7W5J50y82XgkgjW5FF_WP6L1G4RVcyDzY8gNvSMW31cLkm8LZQF63pc31) [IMPACT Presents THE LATEST](113/bXSp04/VWJRSP3tFJVjW1SXDB-6PJ-7zW4sKGqD4KxNr0N7Y8_2y3q3npV1-WJV7CgJSPVjH0Ft6VTP49W6LkgCH8jcY2MN6hQHZJBDf-XW2L5yhj2rGTv0W5HVB_n1b74qBW8clpkl2_n2H0W9dM_B9737VyBW1Yds091389zqW3zdKfP1k05tmW1LC9bN7_GM4KW8gNv8Y5H30S1VJDsC64YczCGW3sTFLT4mXtLKW3Q0k1Z4Y7v5rW4XYb1k1TCFccW4QBDKK2nlC8ZW5MjHS57Yc9f7W9fGVDB1rFjJ9W7rCp494Qm1dfW3rnfmr5_CFGNW8fLZLM8VVTTfN7RJ3cBJvWhK37vD1) [Schedule a call with an advisor →](113/bXSp04/VWJRSP3tFJVjW1SXDB-6PJ-7zW4sKGqD4KxNr0N7Y8_2S3q3nJV1-WJV7CgMkpW1dKzG985BVdfW7LM7HZ5yJXgdN82Tc6ft3MKPW2gdX9t6n2fP8N152JB1lWBD4W1t_Frm1XmzZ8W5w0-cj1BsqgnW5jMm-c81dSvpW2Lvz-Q1QBPz3W8P3c_92gjZPbVjFhZL3kRwnNW1LJ2927J2fXNW4VYr2b8yTPH6W5FTLxx85--qZW3VpMgS8M5hygW68Px3m5T5RqRN8YZP-Lkqvx1W357YNH94q38PW1_fQl489WwfTW39xy752pHB_-N6-sGGMdqGW4W76q46l1P-2yJW5vjPqz89DZ2NW8fLBFH39ktpx31tM1) [Join IMPACT+ for free →](113/bXSp04/VWJRSP3tFJVjW1SXDB-6PJ-7zW4sKGqD4KxNr0N7Y8_2S3q3nJV1-WJV7CgCHbN26ydKvhHnp7W8prQzR6Dmb7mW2_75Z-3G0sppW23qtB_7SLytQW3mXGWV3wSZQLW4nQHGN6Y2KWvW4CxNZt1qrnG0W6DL5Gt6Xhq3bW1ys_lz3ffhNTW6Mwc4W2K8BzWN47PW9DzZ3B7W6D1Q354ltJ9JW7CR8Ly8G-v6dW50Mzv26cm4WlW1tn6ZS4c7dG0T8wQh2pf7TlW5wgd2D4cB_0VW6FNrDQ46Ms_pW8yl9Wj31X75sW3NrDGs1bNmxDW3MDgbJ6SCXnsW7Sml9Q7fQbLrN75rxjNnsv47VHdXz241l2l131sn1) 113/bXSp04/VWJRSP3tFJVjW1SXDB-6PJ-7zW4sKGqD4KxNr0N7Y8_373q3n_V1-WJV7CgQ3MW8b6DFz3mhlJxW7HsNlL1v6qD4N1vvgtn65_cXN4063cZc9cSkN5Vt9Mw8cfWzW6hmXHN8w-C6MW3WVjWm3P1_XsVN7FH88hc31pN6lfkWHtQQzvW4jtLm56-6_ZsW56QKyv4xWKWxW6nCR8Z6SQ05wW8fCgfT82_yyjVxgC6g5tK1drW5bjCgK8SQt5gW7q_tQJ2xHJJvVrXvfG45S8_GW6_jcXV4lckgMW80DLKG3RS-tRW7RPbq_4VX5qgN394xX1ZnFSHW7n-5f_4J7LtVW8836rg41yx6BW8hnB-m4D-r-zW54bnX85tp1d-W4ktGxK5KzBXN3hwF1 [7 Simple Steps To Create an Effective Content Marketing Process](113/bXSp04/VWJRSP3tFJVjW1SXDB-6PJ-7zW4sKGqD4KxNr0N7Y8_373q3n_V1-WJV7CgQzKV3PMld2rvjW7N4z4cffhlClwW6fK6Zk2mRRLpW9l37XG35VGcKW2pd_7d12Y0RWW3s5-Yx6df5yJW26jGqy2b0C_5W4jfwZW38q-xpN4Md7JHSnJhFW51d1kc5cHJhtW95dHlT1_RwQPW2YqtSH6PT1zTN7CzKLgYSbWZW5sfrJL8fw1FSW98q9G-1m5JmXW8nJXj-5-r_6DW7RX6c426zWrBVYkJgq1g7wlqW4s425K6KlRLmW7bcX7L7nnzSsVlVwR81lS7C8W7_6VgN2dyzzYW5GxyY97k0yXgW9fVYpd86yRYkW1cWzvp3gjnpgW53b88K323g0F3nB81) By Justine Timoteo Thomas Creating high-quality and high-converting content requires a lot of moving parts: There’s building out a content calendar, juggling interviews with subject-matter experts (SMEs), writing the content, optimizing it for search, publishing it, and sharing the content on social media. And if that doesn’t sound like enough work to keep content marketers busy, there is also a long list of planning, implementation, and communication tasks in between. With all these steps to track, if you don’t have an efficient content marketing process in place, publishing on a consistent schedule can be difficult because you’re often left wasting time figuring out which step to tackle next. We have worked with hundreds of clients and find that having a simple, well-thought-out content creation process is essential to publishing at least three new articles per week, which is the publishing cadence we’ve found generates the best results. In this article, we’re sharing with you the seven-step content marketing process we teach our clients, including: - Which steps you need to take and why they’re helpful. - How much time you should plan for each step. - Helpful resources you can refer to for extra information along the way. These steps will help you eliminate all the time-consuming, confusing guesswork many content creators struggle with and keep you focused on creating a successful content marketing strategy. Ready to streamline your content creation and make it easier to produce high-quality articles that convert? Here’s what to do. [Keep Reading ⟶](113/bXSp04/VWJRSP3tFJVjW1SXDB-6PJ-7zW4sKGqD4KxNr0N7Y8_373q3n_V1-WJV7CgV3lW1QQGJ74pbvc9W7yqt287kRgCTW8nfgqz1VTLrgW8y4v-z7r0Q8gW7vddw387GFZLW4shbFG56vNhWW3T3nFP8WR41BW4Jjhsp94WV4HW52GKjf63cngFVkFzQ34PdBjKW3s7r2B3LT1lNW8ygTQ74_72TWW4L4XbN8rSpQvW14JKVD1HwWKDW6pfWjn53VVTYW88k2mc7D89CDW5cFN0B3fmrCkW3LF-2G2vQG3SW9h6LG658KDjQW7d4r093G17MHW6y_7mM80mMn9W2b68m07fHdSYW3hBPxh6BLFyfW6C6HD76dfYs_W6zzYg85dv8kBW4ZZjlm7lDPzv36k91) [Instagram-Video-Strategy](113/bXSp04/VWJRSP3tFJVjW1SXDB-6PJ-7zW4sKGqD4KxNr0N7Y8_3r3q3phV1-WJV7CgS0NW8Pbv5x7mXLnTW5l2WvK7RpC_TW3T9FVc5WNp5GW51nqt05l99VdF4xZkv982-DW80lP6n2VzgfkW11CJ_H3m8tgdW8RXh_w5xbhlGW1-pnrS8Bvq_kW6cJ_gd94R_ppW2qS3y68SsfDRW86Nb8D6K5wQGW2jjwYl8h_xKRW5Tz2sH8f0Kh0W2yY5HQ9dS5nbW1WTt2j1TC6qPMz4yqTP282zW8yc19G1w85KMW9l6Tj78lhQ4hVjc0lw45cBf5W6f0Tsd47TNXXW2vWSCF1-W87QW4p2jCm6qmGqJW43FmyV4NsrgmW47sGmS5TvDyyW6qVG014mqy_5W6rnK8561xKK7W2hQtJ-1wM8sd3bjg1) [How To Build an Effective Instagram Video Marketing Strategy](113/bXSp04/VWJRSP3tFJVjW1SXDB-6PJ-7zW4sKGqD4KxNr0N7Y8_3r3q3phV1-WJV7CgJ8sW6hJLdz4DS3VHW7Nhqlr358qJMW87P4Pn8P0cLXW8jkjNr15PJqQW4WN-5N3stxxCW177Gs-6M0-1gW6PtlKY8lXClbT6B3c2VJYWMN8v4Cs-xvMYcW5bRrBW5xz4Y3Vcz-8l3TJvVvVxLMlk888sHQW3C4NG96R-757W2Zpfcc7WkSHlVG3d355L89C9Mkd0Qh2Qbh2W8w0JRW1f-wD1W2HxR_197YTMzVml4gK3ljbPPW7pB3ZV3gGn6zW2-8Lfh6yDJSHW4xbcLK43sYSZW3xkSvt75tBVQW4xP06T8FSStpW5084ck57Z6BSVdv3-J8jBSLrW7_MCZ11ZLmVgW1dN5Z14TXNs73kR_1) Instagram is doubling down on video, and with the right strategy your business can grab more eyes, traffic, and leads. 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[Read More ⟶](113/bXSp04/VWJRSP3tFJVjW1SXDB-6PJ-7zW4sKGqD4KxNr0N7Y8_3r3q3phV1-WJV7CgCCFW6mCRV714SP89W1WyqWg8b4_vbW1kj-NP2bf_T-W3YcLLF8b_bYsW6Wcz6D3nFBTFW7bcBgP85TGwBW19fJnd3tqLtbW5j_yJ16YDCr7W4Gmh8B902QqFW41kfRt72Z_XLN7776lXlr3HYW60-lBk4hSKRhW4R4M0F2M7XMVW7nqwHv5Pnc1sW5yY7fp8qJRtfW6xHwQb2CRD6GV-6C683rjrfWW8xwtsc6cl6GPW3FPSRW3SQrdKW3sfM128mYl4DVysdXw90ZPZrN846TtYMt6-BW7Hfk2t6dg6-9W1SMF2j1Bn2HhVgxk2G4ybRFgW6QZ-qZ1tJS7QW15vGw06rjmp8W5-3Ts460_9_Z3q7W1) [How to Write The Big 5](113/bXSp04/VWJRSP3tFJVjW1SXDB-6PJ-7zW4sKGqD4KxNr0N7Y8_373q3n_V1-WJV7CgHhQW5c6zz_4fJqk8W8Z7hTJ1N1DCPW2KbR8k8QxwH6W8kd86F4d7q_ZW7pHd4g72TDvnW7m3BVK4-STBtW3CNynb6hDnJ9W42b-N-1Dh7MWVk2kjh7rPMmlW7gbWnl6MWyd2Vz5CfK2gM1-qW6mT1Tc6__LmFN3bGNN4lC9K5W1B1bY56V_t4gW2Ns_J94s6Mv9Vgf8xs5b__s1W5rZDpm44r1RnW61lnn-1lZkQ2W8YNM_L44YLM0W4W5xv_6-jc45VzCxfj7ZQLNmW7_kNkG3-wSxfW6H_fwL8cD0jlW1XdmwY9hN8vSVhBM9q7WlWzZW19D9S22jTmDd36b01) [Free Course: How to Write “The Big 5”](113/bXSp04/VWJRSP3tFJVjW1SXDB-6PJ-7zW4sKGqD4KxNr0N7Y8_373q3n_V1-WJV7Cg_0pW2Jn1YQ6q4ydfW80Vp7_37BdhsW6ZMQyV3K0SJwW47pPz84My7GcW71xbxc4gljtWW8RyNYx8CKN6RW5d7kVD6dNQHLW7Q_MMj8D1XLyW7FLThL31xxzqW38695T1WtVY6W8kkybF1f1dCkV3xbG_7RjJ9MW26pzQl4qvsHMN3Kk49066xL5W1wp9Dr437gbvW37prxx3cTqH2W2hXstS5n549sW6Q8PGn80F7pJW81xfBY24T_69W7JnTRs2sGzygW7pYXZG2fYFJJW3s0Vk67pWJjdW2WYTxt1lJlhlW8l8fM27-gcSVW28cMbN4F7139W8RCqfj1FBQwW3nL31) In this course, you'll learn what comprises The Big 5, how to execute them for your organization, and examples of them done well. 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