The Selling 7: How To Create the Best Cost Videos (+ Examples)

Many of the companies we work with are initially hesitant to post cost and pricing information on their websites, let ... [The Selling 7: How To Create the Best Cost Videos (+ Examples)](113/bXSp04/VX6nYc3hpNQSW1jnvws4v4nWWW2NZxg54G4nFRN2bpc133q3n_V1-WJV7CgTmHW7QLklV6S_zTTW1nwVsf2v9M1wN1wrKm1z8sGdN6h_b_SDZS32W6zk31356VtSPW15PBcp1cptHRW3Wdf9Z4xNlZsW4VXx6P6RvzNsW3L4b766S8X-XW1zVk4z8wx4DgN8bs-8nWtgjjVgGwKr8Nh_M6W5pl3Bw2ZVyfCW54RlCy69JvlJW3tXr8Z87zXSYW1tFgBs1mhKWVW3VyNxc6NZvgSW1ZLMYl35dKcCW5zSc1f8wRH2YV713G-58g5l1Tn5bD1YZtjpW1NmKZM8JM_7RN5v8y5BSjrXMW6VVdVz2SNvwtW1ClKLy3F9t_yW8T4TtL4njzny33fP1) By Kimberly Marshall, Monday, February 28, 2022 7:30 AM [The Selling 7: Cost videos](113/bXSp04/VX6nYc3hpNQSW1jnvws4v4nWWW2NZxg54G4nFRN2bpc133q3n_V1-WJV7CgWH7W70bGQy82342lN5T9HVNx25d_W8LHxw82gFnP7W84x26v4CB3LDW2kYm9v8x7HsMVhBrP672ClJ5W4fZJh174vlkRW8zTQmS40Prq4W8pB1nR3WTyTvW1-n1VK92gbGnW1HnmHn3T_GnBN3k7tDcVR-5rW67ZD-Y4bv2xpW2kNBkx1zqNSSV46HKv1FfxQ4W79Hq8H5ky87mW5PGPfn6x4nmtW8KjMtJ3bzjJJW8k0HYG44Cp_qVwQgbG4bJC40W2XZH3x2Ndy3fN3M4_KbTvKg5MYCvNw9yzBbN2BcHnjNzVM2W8FMN_442dhXGW3jVfyQ5qNp_k34vc1) Many of the companies we work with are initially hesitant to post cost and pricing information on their websites, let alone entire videos about it. When someone tells you that you need to talk openly about cost in order to grow your business, there’s usually hesitation. You might be thinking, “Wait a minute, our solutions are so custom that we can’t possibly talk about price. Plus, our competitors will find out what we’re charging for our products and services!” Then there’s the ultimate fear: “But we will scare away our customers…” If you’re wondering why on earth you’d want any of these scenarios to unfold, we completely understand. Believe me, we get it. But we promise there's a powerful reason why such content is needed. We teach and encourage our clients to create articles and videos about cost and pricing for one simple reason: They work! We’re not only talking about a handful of our clients snatching up a few extra dollars either. Time and time again, the cost and pricing videos we teach our clients to create have generated show-stopping revenue for years on end. Such is the case with [countless of our clients](113/bXSp04/VX6nYc3hpNQSW1jnvws4v4nWWW2NZxg54G4nFRN2bpc133q3n_V1-WJV7CgT8zW98jWMh4PFxjSW6tTVJ28PPcczW3hl8M-9crZzFW6ZTF612dv3QfN5H-8T86sJRMN7-mCQdpxQDFMfwcqXBzn8DW1KbqZb6jhLQyW6m_hZt48RnyWN7XY42QGmGyqW3Y1ck361fqmLVvYfy-4qW-6_W5fSq7D1qqC-3W1L1VKK80QQ6SW1F2mrv5NWglpVdbFtw4q7SP9N1ZWFJ1tkYhbW1WV4198rw1-QN9bNvh-S2Dl1N7fbgphMRL48W7xl9Bn8T5-DjW1YhtK_7Mj5fxW2YlT1P7hjgX5W41QHqv2t794xW8kfX-Q1wc7mPW5JXNwY3QdFwT31sZ1) who have implemented [They Ask, You Answer](113/bXSp04/VX6nYc3hpNQSW1jnvws4v4nWWW2NZxg54G4nFRN2bpc133q3n_V1-WJV7CgRCxW8101r17SHFMkN2_SnkCVPgwRW5_khjs5sc6NjMkpV83LSlznW5SmS005_Q0DSW47j8v570XZkdW2DbTTt1NhQ9QW8jw78J6sRkLDVcvbTg4MxhvlVWp8bZ2BThYKW2PsnLR8j1LflW7txf5j4BwcPPW2zb0rw6mF-0HM9kqfS_ZcPNW239llm5VTPTjW3pNwMX8szzygW68G23q7ppfy7W97rrxJ6H4WMvW60bNPS4hzYFQW91tcBy8MX7CfVRrL_d7kb6vMW96k_9f7dNy6MW1_85HV51jbBXW73K7vD1SlPkdW7Vd0Yf5rkYCGW8w4N2B79XRQm3bsx1), including our own Marcus Sheridan’s swimming pool company. River Pools can trace over $6 million in sales from a single blog post: “[How much does a fiberglass pool cost?](113/bXSp04/VX6nYc3hpNQSW1jnvws4v4nWWW2NZxg54G4nFRN2bpc0N3q3nJV1-WJV7CgVxFW69q7xM31kC63W1qPbV_37dC5KW4bCv0T4tnSPfW3_xZry6GmkTtW5J9q0f3gdxrQW2C3S1J5YCFMwW6XQ2Vg34klgjW87h65P6HVRpNVKYlVd8D0yNvW38FS_45X83JTW1-SBgm2pjXQnN3SHz4ZN2m42W3sn3dr1j1YvNW1mVJbv3--K6MW7WG6218ktRxQVmQWb291hjgHW8CggLl14gzTNN7bbmx7MBj-zW3VBQWB5gmSvLW7jwRF-7MZ3L4W5KsLfR4xWXV1W5Mrh1c2W60vGW6cqWBB8QnG3xW2NW84g3m90mT38WF1)” In this article, we’ll share everything you need to know to create these revenue-generating videos yourself, including: - What cost videos are and why you should create them. - What information you must include in your cost videos to make them effective. - Cost video examples we love and why they work. This way, you will know exactly how these videos will help you finally grow your business with inbound marketing. Here’s how cost videos can transform the way you market and sell. [Read more »](113/bXSp04/VX6nYc3hpNQSW1jnvws4v4nWWW2NZxg54G4nFRN2bpc133q3n_V1-WJV7CgJTGN6h2qnB3BtkKW59TTCK5JcdXBN6cp873j5dC1W3vMXQ08-0JttW1M_hsT6fqQlnW9dMJ4n3PYRVbVt2Vct7LnJyKW1wQV197976MNW4mnzKG8S6nLhW8GZdSw6Xz_ccW7PsDvH4PzR3fW6GKYpf5Szqm_W87mKPK3-YXTCW7kyj5K8BncSDVnFgkM77p0G2W8nqVbx9bt3NtN1sMMVYbgRCJW1P7WGt6bhs-YW1KmbDM4TlwFvW11Y7rh3s10srW3-1WTm511Qb_W3llxsP5V0xFhW3T4wFL54S3h5W1mhqTB8B2C9gVvbQ567TCWb4T6Nts4hWCz53ds11) [IMPACT Presents THE LATEST](113/bXSp04/VX6nYc3hpNQSW1jnvws4v4nWWW2NZxg54G4nFRN2bpc0t3q3npV1-WJV7CgLV2W7kDHQx6MsGCSW3BPyCc8RgZQMW4shtP91l3vw1W32_v1P8vf57XN6MWwzqYhdTsW5CXlYw2XcH3lW7pyxVy1l1YNLW4LH9fK73ZGykVxbLd46bl1nCW8DY03k6L5MBqW7WrQHW1l3p7rW1YYzPT2Fy0zZW5xKBnR7mkj45W7Qt1yg2NbVxLW8BSn1m8Y1L7RN7yr6PDZxmWfVypQyv4YqP7WW6872md6wCfGpN5FH3xSkLRPBW5vz_pW673sNCW88fk8r30FCQxW3P1CNd5vS_1w38qz1) [Schedule a call with an advisor →](113/bXSp04/VX6nYc3hpNQSW1jnvws4v4nWWW2NZxg54G4nFRN2bpc0N3q3nJV1-WJV7CgTq0W6Skq-x1Klxn1W8746GZ6XP2hWW7RLCmW3LtPcdW5hZJ4k65vQDlW4m2_Dm4RTzDTW3BjtdC2f7R3mW6w0wFX8tNs4hW4Z-HQ26ZHHtdW44PFN8502g18VcHLK27J2j3YN64yNWGZRfpyW19Bdcn4tW6J7N3rmsjwQGk8sV56Z_64QBw7SW1VJy0J5VbXgNW49msxj7r5P8WW2wVgDw7Xdj4xW1qCkrS99htrkN21DGC_T3D8TW5wsc933513zCW7qqbzW8rBkpKW52X_Xg3gGVZ5W4L9lQ599GMMpW4VWhDN5pQFqS3hq01) [Join IMPACT+ for free →](113/bXSp04/VX6nYc3hpNQSW1jnvws4v4nWWW2NZxg54G4nFRN2bpc0N3q3nJV1-WJV7CgLc0N36YhKwLCS-7W7xXkt372VDZ8W5fy7C-8F6bdzW3_0cCs1JS5Q8W7-vRK88Z3GQFW7WTzSz4kSs5QW41bHlv2Wzz2sW7ZNVX25mbVNRW6T1MLB1tp2dXN37Fyp9pnq60W6D6qNK21r1jjW6_Md1v7KjPhnW336WxM6HjnQvW38fwfg5l4S8vW8LVc7d507sSpW1zzb9Z1PCw_LW5bryhq4Z-PWFVqTfln5sbHVWW1xncZD4BH6HBW8RdRhY2ZjktmN40hMZMVynVbN1x3NdfMCW8GW60mY795SGPhmVDz4Qs7fK4SY35yk1) 113/bXSp04/VX6nYc3hpNQSW1jnvws4v4nWWW2NZxg54G4nFRN2bpc133q3n_V1-WJV7CgJjTV7-6-Q1n7T28W1XZl4v5vNSHcW65T6sX6g9Z-GW5Fjpqz7GDt_YW8YnkhX6vgD0yW2mCHPC5KYD4YW4c3bnn7lNJvSW16Yrkq4rVcWfW8RTcFK3xqk_rW3cqmH45V5b2PW5qCQgB71tG1xW3BTrSz8WYGRkN7QfD2GcPm4YW2TfCtT242mJqW2-1-Hq1d-7h7W2R3QWp9kb9yzW3816B73kp31VW1Bhxqc6f873wV73lcJ8J4BydW9fj0Kv42XzWxW34JJl19gw0ckW4Msz185BZLpQVFjxFw6Rzrj1W90jb9D5HnF_1W4dzyhx5vG4z5N8csJ2GWZwzD3dS81 [The Selling 7: How To Create the Best Cost Videos (+ Examples)](113/bXSp04/VX6nYc3hpNQSW1jnvws4v4nWWW2NZxg54G4nFRN2bpc133q3n_V1-WJV7CgP9TN2q1G-LRSBJbW94QMbR8RJZfgW2vsvXK1TttDhVv2Rlw5xkKM7W5bxZMB1PmZJYW8qmWMR7bk9ZpW4-8TWn6WdK_gW5kfMdl34dTTnW7kG-M33xC2dvN3wxSJ_Fc0vcW4L9Kx15dmYxtW6CKLmF16QgN5W4zT4GX495FvZW8v0qnc5qrnxVW1Ycp5c2Qz1LpW3K2Wt76xxLLLW2r15Cc9hhZbHW5tBwtR17cvXHW64J8435xC35CVrwRSB6fwC5bW7blgvN6SRMfpW1rC7H85JX7CGW7NDz9Q4vD0TrW2WXvdk3QtcClW745WQz88V3bSW5QPZHw8nmTb_2Yl1) By Kimberly Marshall Many of the companies we work with are initially hesitant to post cost and pricing information on their websites, let alone entire videos about it. When someone tells you that you need to talk openly about cost in order to grow your business, there’s usually hesitation. You might be thinking, “Wait a minute, our solutions are so custom that we can’t possibly talk about price. Plus, our competitors will find out what we’re charging for our products and services!” Then there’s the ultimate fear: “But we will scare away our customers…” If you’re wondering why on earth you’d want any of these scenarios to unfold, we completely understand. Believe me, we get it. But we promise there's a powerful reason why such content is needed. We teach and encourage our clients to create articles and videos about cost and pricing for one simple reason: They work! We’re not only talking about a handful of our clients snatching up a few extra dollars either. Time and time again, the cost and pricing videos we teach our clients to create have generated show-stopping revenue for years on end. Such is the case with countless of our clients who have implemented They Ask, You Answer, including our own Marcus Sheridan’s swimming pool company. River Pools can trace over $6 million in sales from a single blog post: “How much does a fiberglass pool cost?” In this article, we’ll share everything you need to know to create these revenue-generating videos yourself, including: - What cost videos are and why you should create them. - What information you must include in your cost videos to make them effective. - Cost video examples we love and why they work. This way, you will know exactly how these videos will help you finally grow your business with inbound marketing. Here’s how cost videos can transform the way you market and sell. [Keep Reading ⟶](113/bXSp04/VX6nYc3hpNQSW1jnvws4v4nWWW2NZxg54G4nFRN2bpc133q3n_V1-WJV7CgJkzW2z4kjP6BRJnKW9b8kPc5kKLdpW87TBNt4yXBY0W63cX0Z1YKgdVW34xtK91tQzZYW7DdlBX8HX8_HW4p2Lp05RZfFsW96HMN94_-F4XW4wGPkS5slLFlW4M52355LFfB_W51MzQZ5ffGr6W4SvcFV1YCT3wW6RwSJC3J3HQtW51WSh55NsGX9W3q592L24wZg0W8zt7P04q3pdxW5njQ-86mt1H_W6XCMwC3KGB6pW49Kr_q6KsXzHM3-H7BFFSjWW5xg7H74QHpFRW8Hn5lP7V2qDsW89N6pT1g-DL8W8CNgm41Pb_YVV_vVvQ22ndyXW8ZTPjy6wZWKH31wC1) [9 Essential Content Manager Duties You Need To Hire For](113/bXSp04/VX6nYc3hpNQSW1jnvws4v4nWWW2NZxg54G4nFRN2bpc133q3n_V1-WJV7CgQsFN5jHm3Zd1KBFW6-ZB5J6GfDBRW90Bt7Q5CBXVpN2-cW09KmQkvW3w__355_8gJ_W4d9GYP8c52BwN2fMmgQYT8J8W3cQfR98JcJX7F3zQHF7xMxBW2ZV1VK1y99gdW1Vtd892pq6SjW5W-nv054gy8GN3JvLtlX3WMwN5lKM7P5jT11W7XpKDL30RMcZW4MrvPF978ZXnW5Jd6bQ1pLWkqW7_J4JT3j6B3ZW97QS0s5H-dwrW2Q2Y1b5cbBTMW5QxZrm239w0YW88nm3S8SyMjFW3DWvwT2dsQqkW1gmJ4X8j-v2FV1lJ8b6sLLGnW3GzwQL17g4m83kMH1) [9 Essential Content Manager Duties You Need To Hire For](113/bXSp04/VX6nYc3hpNQSW1jnvws4v4nWWW2NZxg54G4nFRN2bpc133q3n_V1-WJV7CgD4wN5x0QpvqNZN0VPW9Wq5HbRRFW39bRgj7_4s_LW1ZTG4Q1NCy73W70-8gd4rCrmzN4dKJw78y4jrW3TGQ--2_4KJPW8ZQWbc1Rvl1DW4Gk6vw716jgGW2BPdJT3V-36vVrZJFG2-d3D_W8mv8ND69FgnHW3DS8Vq41zsf5W1DXwBk1GJDGHW8JfLdj946ZH8W26qPHN4Zts_FW13RNP31VJTq9W58Bz1x6JvNYGN7ZghT9VM5gFW5Mb3sT1-0sX2W35Whxv1c-Zk3W1WvPQm2ngTKLW50tVx43Qk-JbW6FXhHr5ZL0D_W1RQLfp9fTQnfW8KKTzv3bTBMT3fl61) Content manager is the most pivotal position in making your content strategy successful. And as such, there’s a number of tasks they’ll be responsible for. [Read more ⟶](113/bXSp04/VX6nYc3hpNQSW1jnvws4v4nWWW2NZxg54G4nFRN2bpc133q3n_V1-WJV7CgNsFW5-ndxB6f18gnW3YdN8b8pq6vgVm6Ql45PJxwxW4Ml5hB2llrRzW5032Xc6vhTdKW8Dtn_M8Bz0c3N83VF9yj3f3sW3Ywrpk96RDBMW39pTMM2v6hJYW92RvBQ40JvxPW8CGMs_3ln8nYN7C43XK_LzZmW5MjSvB8GrgxGW85phSk5KZ2n5W39cZ725CVD7QN45qsSbGlyB_W6b1L_C2hFJ2-W4nBnK82ZBhZnW8R_7Wr2pGl8qW6W4xm67XQ-fmW7MTzfg8M6sZTW438n7g2Rr4h6W2DqP_T5LxHDGW29r8fN8ZbC3GW26_YDS1P5WMNW4GXQgK5J70Bb37v01) [What a High Performing They Ask, You Answer Company Looks Like](113/bXSp04/VX6nYc3hpNQSW1jnvws4v4nWWW2NZxg54G4nFRN2bpc1G3q3pBV1-WJV7CgG1vW3zvmR44gsW5PW1QPB6k7-lJ-7W8qydcF8y7syrW3jnbHB6HvLk4W8cxxdM56qd-7W3tG5xV6dhYQ5W9fHYwV8hSNz6W5PqgX518wmpWW1ktbDc7jx0G6V6GpjH1-CHZ_W69n7Nr80tz3HW2rb03q5SdB9GW1rpg6C8_NxrhW8ND5jM6kTyH6W1JYXzb4r3kjFW2P5pjf6MBH3cW899-GH6g9v4GN4mXZj0rFZKgW6wV5hK7zGWN_W95Rn0J6qNmG1W30qWqk1Yz_9pW2xnKg91HDTWWW6kxrC06_cHBjW3X6VfK60q5k4W7wVtS-3Wv5N3W52TWky1gqp4MW8FD8L08s7BmdW1Lchrx5gFXKhW3xG2hg5s1F3sW2bd0Ts3BbWZQ3fHD1) [Free Course: What a High Performing They Ask, You Answer Company Looks Like](113/bXSp04/VX6nYc3hpNQSW1jnvws4v4nWWW2NZxg54G4nFRN2bpc1G3q3pBV1-WJV7CgZC5W5fQXHp8LNFrWN2BjT1JT7JPqW5rmC7D7bmVjKW3_VbFJ5tQ47RVP9-P_2TwfGPW2rm2R48nsptfW6JnY_V3XYCn9W4pjMJL6Yr_lhW6h32Qc8dG36kW6vPm5y5ZSR94W1fQ45h16YbyKW1m3Drw3rcWzZW8Gmqh45Wg3W0W6Mp-4g4WTy81W73rFnB7SJzLJW58r_R93QzZPNW8RC-k88-Mr5gW642y2l6gdBwlW96xsDX8RVnJZW5x_L7m7bfPMJW6XmmN-4-Z3BrW4fyn6F660Bp-VxF5YB2vw8szN5-Dr4pLhDtmW7XTcrP3qr9GjW7w7SBl9fx_j3W8Kv61M33PJJtW6Jq2Dn6yYZ7FW6P8LD92lKsH4W6rBt5c8sF-H33dwc1) They Ask, You Answer is a proven inbound marketing framework that has helped businesses all over the world. But what does success look like? Let's dive in. [Watch now ⟶](113/bXSp04/VX6nYc3hpNQSW1jnvws4v4nWWW2NZxg54G4nFRN2bpc1G3q3pBV1-WJV7CgYZzW2j0RSj5PsLnfW19Py1M8f7GK0W7MDZJx3sMJtZW4cMY3P50zzkFW6PdZrb3-0L_sN6c5WlDlb18kW6fYCMd5zZQyJW4GnBxC7YCVFbVyy-z57kb6MrW6tNWJL4dhK7KW1ZfV687f4F7lW2RTkby7tR3tRW7cDs4s8cwxW9W3x8wzq7FnvRYV94Mwv8n_XhHW4gxY1B3DYpkdW721B4V5FLd3HW54xvwK8HWNTKW8nsDSK1-gbVyW60Mxxn5qXL__W6N6bp63lg1DSW8rtfsj4ZWycTW5774q78dmQsnW9cNfMf1f4kGnW88yz846kcfKZW1XcvGQ8bHcjcN4G__prTMg0sW55G0Td3zbKdtW4Dt_-B5wl60hW30c01L3-B1-91Y1) [11-common-blogging-mistakes-to-avoid-at-all-costs](113/bXSp04/VX6nYc3hpNQSW1jnvws4v4nWWW2NZxg54G4nFRN2bpc133q3n_V1-WJV7CgKCcN5R1YpV-bdp6W6v2b0z7vH_v9N18mrdz9LFsSW7VnkfN5w_XXpN2VyLl8hx_gNW6b_TBY162NryW8Wbwq18CDMQMW3dLtLm45vLCCW9dGpqC3JFv07W1YS7Sh7QQ-MGW70ztf_3FTnZ8N2Q1bL6q-GYMW3KJBJ55KszMDW8cFgfG2K_LZKW3WYJsr4qFXRVW81LPd-3GJJ99W4DJ3ww2GPkj3W4D4WvL45KsTcW3Vrr2N64m70CW3TgllP6SBjGpW609SQr6cC-r_W1_njBQ1tn-9_W56LS9Q3sDPQNW79z_XX2WhnWXVD6dCk6btnt-W3QqvVt3HD-YF3fRZ1) [11 Common Business Blogging Mistakes To Avoid At All Costs](113/bXSp04/VX6nYc3hpNQSW1jnvws4v4nWWW2NZxg54G4nFRN2bpc133q3n_V1-WJV7CgK-PW5g2DqZ3tVbsXW3CXr9693TSxDW8gNKJ92K9mPXVdmBYY621BggW6m8jhG4m5WFpW47nkM86mHkYzVDTqb95YgTkYW744RVP2rRqC_W51w2k97s89wdN86D-sQjjP_QW4TCp_Q6cVxnQW26-8Sp158-T0Tmx9p7c3z2dW3WYL451dSfGDN6F_0r4wVs63W3BKQyG1PHNP4W2d_mPg84PB2YW7cbcVq2m_qQyW5q0HzM7WHrKPW6Jxb481BYjT4W2xqdyd3JGT_bW13BJsF21_nhxW2wXXKQ2dN3d8W6VRPq06c4jx2W8RfmY42FLh6hW2PrrNg7CK8HR3pXZ1) Improve your business blog by avoiding these common mistakes that can derail your efforts. 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