*THE LATEST* 🎃 Hallo-Weekend Edition: Oct 30, 2021

Check out this mix of our best inbound marketing content to keep you thinking this weekend [IMPACT Presents THE LATEST - Email] [WEEKEND EDITION] [Schedule a call with an advisor →](113/bXSp04/VWj2yX3fmY9HW5ptb_M1sn5WSW3NdgT54zg_BmN1TFhv53q3nJV1-WJV7Cg-szN17jngLHydTQW2H-dd519205YW5qnk_f6frJclW78trgq5k7B1lW3sHVR681SDBzW19MD-0689-8ZW4yrGG84s0BXTW5xmNWs36s7pFW2lRFHS9jTXw5W5FSp4J45nYkWW4PYX8m729SqSW6Kh0zM6qcLhTW5yb21V7k6FjJN7rX4gYR5_0yW4ctkst16_n5PW2y8MR74nLhyvN2c0fJzw3--9W18SmmF19mXxbW3fSLCn133sJtTGWvN4SC0yDW888ffb1V8SpcN56-FR7q2cm9W6HSfCm5WNJp0W1RNQs_5j663b36141) [Join IMPACT+ for free →](113/bXSp04/VWj2yX3fmY9HW5ptb_M1sn5WSW3NdgT54zg_BmN1TFhv53q3nJV1-WJV7CgFsCW82WLYd3gCDPpMPfJLVR7GtcN3ynbPXfBN9SW9cZ02G7-0Y_FW2q-4bQ7WfBgqW5C1dTq3H_RgdW10f8B03PgCszW5QFQ1l4Nz_B3W1cGy8k1pBHqMW4w54WT6N9PztN2HcBpNGj4V0W7JXPdX710wYSW7C-36s3qjGnVN3k_Kv6z95KrW5QVKpN2R-fRFW2qwk_r53jG1SW7546cF241VCYW58M87x7bdNDvW6G1DBL6-Yr5yW3NwwM_7N3B18W4H96xd6Y2L7cW5vR9PS2rTcTtW2fsbZX5_QydVW7H7bc33NbFxX3q6g1) [Top-Email-Border-Radius-White] Welcome back, my friend! (And if you're in our neck of the woods, Happy Hallo-weekend. 🎃) Tell me — how have you grown in the last year? Loaded question, right? I thought so too when I was asked this in a meeting yesterday. My response: "I actually haven't grown since I was 12, but thanks for asking." Jokes, of course. The truth is I have grown, and I contribute that to leaning into the core values and principles of my job and company, not specific skills. As Marcus always says, principles never really change, but practices do. If you always come back to a few core, fundamental principles, you will be better set up and focused on success. So, this weekend, I want to remind you of some of the core fundamentals of They Ask, You Answer and, in honor of the holiday, a few other treats from our archive. 🍬🍭🍫 [TAYA-Fundamentals](113/bXSp04/VWj2yX3fmY9HW5ptb_M1sn5WSW3NdgT54zg_BmN1TFhtw5nCVhV3Zsc37CgH7BN5r4tk-GV90NN3VN5tZxW9svW6xFSlC8-r50FW8KLB1b6rxpP2W7n5Wtw80lSH3W6f9vl58mJlHfW8GQZkg2dH30fW4YpvNV1gRP1XW1zhB6b4JN_7wV6rs9s65n9-tW3sPhYZ8ccV9-W8Rd6zs1VndDkW3v_3Pl1rDtbGW4bbcNK9fJgH4W7JbrGq7538zyW1gTxhK91frjgV2qjrp8YkPPvW6kvYjq7Wf-gCVlMC3G4hhwgzW5C-PT05t-GtcW6Zh0bt86v9kTW6B_TlJ6Nc7m4W5W7kPP502MPyW5fF_Tk5YknK9VCj1cn5Kn5sVVqhBpz6dP8d_V-Y_bx8_vC_0MqSqBKDFgrFW2FwGkW61nxCQW3WTHWN3xphbRMx3vcJvRSl4W27wqss9jvycVW2rw9YW1Yk3YvW8KbG4H5cPQKFW3q3BGD5XxjY8W6CyVmX7vmNHk3q8P1) [Free Course: They Ask, You Answer Fundamentals](113/bXSp04/VWj2yX3fmY9HW5ptb_M1sn5WSW3NdgT54zg_BmN1TFhtw5nCVhV3Zsc37CgQCKW1cjvng8D0JLhVGxnTt4NPp5FW6yjz8T4ZNzRqN7-PP2GQWqWQW5Db6Zx49qJM_W8TR_Nd6kR3C5W2J-t5R6F80qtW2k8MLp69RqWQN82R2Q8bCXf_W6mqw-b8jbPs2Vl48S05--qWjW4ZBdgj3VgMcFW3dJ-1q139Nv6W3jr6N14z6ZNsN65TyhGCvT91W21bxln15XXv3N1nQGsZ8ZzLRW1G__L46k40SQW3_2HFm7QlY3zW671tt688N6bXW7TVQWn47z-L4W1FjCHh4h6CQRN6sFVV232kmvW4-pypP94THWqW4ZqnPx65K7XFW49m_Y61ZGv2GW7VrrN619kCSGN4MjQ07F4d0vVDhYNs6vnGMQW6_fh_-84XB10W6p7Z3c7ZybK7N2tGJ56JS8cPW33qk3S3d5xNWW7rVcjp4GWHyyW5F1YyT2jdZVXW5nyFMQ7ktvZk3p_21) [video-initiative-failure-1](113/bXSp04/VWj2yX3fmY9HW5ptb_M1sn5WSW3NdgT54zg_BmN1TFhvJ3q3phV1-WJV7CgRwgW3xkq938ZWrpDW6W0F6z83NCQ_W21lHZs2lHWM_W2XK0n33t_lmtW5QR2XH26lyHhVZTqk25TG3b0W4YTwCj70BcK3W8t15q31tDnfSW6jv9zs7jlphwW7jtpFC4ZSsLsW2J9hpB1kl06GW33-2VW8c_0d2W7PkDZQ2VmLX8W5dQ_nr3JV0M9W3Vvmcl6hGzJsW2SGhLB1xj0THW3LqPX34KK7KZW860WlK6g-9dVW1P-4m65XFQGRF50rSQ5CmV6W38Z10l5FhVrXW8scd434_HpDMF29xYXqmrYzW3WNCMG6tv3vxW1lZTf44ST3DDW2zGzds67lPMRVZGwqp2YLQT8W1cKZGM1M6yPZ3g1J1) [Video Marketing Success: 3 Pitfalls That Can Doom Your Video Initiative](113/bXSp04/VWj2yX3fmY9HW5ptb_M1sn5WSW3NdgT54zg_BmN1TFhvJ3q3phV1-WJV7CgY7jW4HrFhp5HBR3xM144VW-D_s5W2hlS_G3Mz1n8W6PSLS34GZR3bVdkR953SmF1gW7MRnf64wVJpfW78QrV22LrxDJW3vtZL23mSyMVW1JCgYp5Rvr-PW6KBV3c7LC7kyW4fZ92L6YvK4WW6hr3K09g86_sW1407KW11N1xBW1zgNQl4kD1LQW3P3KnZ2Nb3yKW8KNnQt7cL1v-W8fHd8F474XqgW3Fspm22NxYPyW6-ZHxg5NrqTQVhFn_W5zYZH9W8zVRMs2_RqtcN7xrWg9SZkCjW6ckHRx3vLSYgN3DNg57y07DCN6tQl4Brr5XcW6Rx78F8kC1lQW1P9Ldf5yx2fsW2BbK1k7Dlj3634Vt1) [blog-layout-best-practices](113/bXSp04/VWj2yX3fmY9HW5ptb_M1sn5WSW3NdgT54zg_BmN1TFhvp3q3n_V1-WJV7CgXMQW8lMJNT2whRs4W4d5wq72vkRxwW8xRfKg4g_gkFW7PlJpR7bhVzgW6qYmMq14bxdVW2Yw4Pt87TyPKW7dYZrW1M9sgzW6SRFqQ932-8XW5pMt6y44ScpqW5N0J_t4jjprhVCTzGb6DvdK-W2dN7ZP5CsJ9nW8h0DRs3KcNpyW7R3zMx44-g-HW8lxKH034pzdtN53ZzqZNLqhrW8V67GL7Y-1TRW49bc4p8W3W5JW77-_G03TCLTXW2dDjLn7CHggKW5vygVx56BCwcW59gpLh13jXDBW6cCVm8744KXdW6HJwzg7bnXvjW3nNyz32rh08FW4LtdC574VxxK3kXF1) [12 Blog Layout Best Practices to Remember in 2021](113/bXSp04/VWj2yX3fmY9HW5ptb_M1sn5WSW3NdgT54zg_BmN1TFhvp3q3n_V1-WJV7CgK0kW7hJJlC2m3KTtW387cwg1NLDddW7R4Lwt2JtF4QW2Ms4-_250GLGW4mJzFl3NRPP1W3ZLVJy3k3ZXMW2Wq_h980NSWzW5bnb_M51t4trW97LHVg4--7HjW27xc8T3xRG4YW8GpW0z5LRs3TW5j-DtC1LYrB-W34yWqT1lhLtTVkPjfn1XJzMKN34lJsBmd9B1W862RsK1cSNyzW13qdNn6PGFTdW7_PsQS77gYMHW42Cbvv10j-B3W50_PCP1b-zLGW4VxyP14PqLypW2Qp2lW86lfPkW6pw4dX2Nky0GW2npHfH3BwtfPW8rP7s74GDbVlW1fjcMF26rbQL3dbp1) [content-management-tips](113/bXSp04/VWj2yX3fmY9HW5ptb_M1sn5WSW3NdgT54zg_BmN1TFhsX5nCTJV3Zsc37CgB-0N8WC6mk4yhMZW8wNBkd2vmn0yW9cV-_77KkLFfW1vjgvM7N9XgsF93wszLSgbQW1Trv4D1d6Lm6W1zz7CC8KryXvW4nyY542qRyS7N91HdPWwhSsSN2dRGTyCWXbkW69nR3x9b-0kwW1zFPPV18qbGJW8GcF7B4TLFjCW721S-Q8d-jxNW2brKl-4fX642W5QXl558-kbK-N3M3DMXHrxvZW6NY6GH4R8CGfW2KnyVB1MPf8ZW8Jr9rh3BmyMXW1LYWRm7KKpzKW57CWb44rgP06W7S5-fH3pxv-DW2mcF9_6sYTwPW4JTwGS2fg0y_N8WDK5bwRCnvW6-zTPh1KKYKrN1v48vfLsWZsW1NfNWx7ffrF5N4XQpbc1mLZYW407Wjc7_yC_dW6WBh48155vm-3dQy1) [4 Tips for First-Time Content Managers (That I Wish I Had Known Sooner)](113/bXSp04/VWj2yX3fmY9HW5ptb_M1sn5WSW3NdgT54zg_BmN1TFhsX5nCTJV3Zsc37CgTwRW8BnbyC6zqzcVVtmcQf4-W2YSN2ZSbwctRkmrW6QjDgk16jsk7W58vnXL55qVkrW8Dp9N_8fHpW3N938-LzNbjfcW1bshBw56C-G5W7czNsb6rfVh9W51Tsvv8v31ZlW8crq6B3XpRMXW7K024L8H_NJKVnhW7v3f_DqNW9jwQnl6qcR-4N7MZHRP3GkYBW6WyCk921Sz99W75QVWw4vzNC5W3krzpc64pdh7W1J6GyG5tFnPbW3X2t8629kQS5W4Xr4vJ4j8X_NW20dn-45NLgMLW3c3fk068sgDDW6PLf8n1wwRyjN3kZM0_9Tbn6N6bmfMBQ4k7bW1PxTJD2NyqbgW6Lc8c21sRB9BW5xdx-05t9SyNN3zWTPnGdhkbVj8Czl3232JzN6qx2WYnRRz23ng01) [what-is-the-storybrand-framework-1](113/bXSp04/VWj2yX3fmY9HW5ptb_M1sn5WSW3NdgT54zg_BmN1TFhvp3q3n_V1-WJV7CgVlyW4JN4gD7WPMSlW8lWvCd5_BfWQW8F83Jq1Nq7vPVFY-lh3xKxzWW22WpDg2fZQHgW16lv_53jS68TW9clzTR81g_DkW6-Hhpj4gWcjXW5vHN4f3kg3FtN4vZ3lVzW-wLW5PpQ8C1rKppgW5JB-q-1WvRbQW7MpYY95c3h02W5pXQFC4KjHmQW2YlBHp8zr-NSW7DLkBc7B4ttYW1xfyZb90gg3VW1HQ8wt6mNRryN736PQy7llpcW95hD8p5MMDnwN50lB45L7-DLW76r1R03sV0HPW6nhRgK3j8bdSW44FqYf50FhxYW6XhlG-1-fQKCW8jsYY31hg1wb335_1) [What is the StoryBrand Framework? (As told by Dirty Dancing)](113/bXSp04/VWj2yX3fmY9HW5ptb_M1sn5WSW3NdgT54zg_BmN1TFhvp3q3n_V1-WJV7CgQmWV_cTTh2P3KR2TyYR157Qht6W2Zd8n-6h36H4W7bs2s29cP3sWW4Zpcg11l3SBMW2jb4F-1SsmmpW2g6m2l6Y_6_9W8HZ36J8N4278W5yMyHp5_Q1bQW6b2rC76M1ffJW42YpxS17GJFsW3H66--7p33PkV-QLWs71xZ7vW7plvs697x0jRW2X4XRc4bVwwJW173FBM7CGny3W3csKYv1LHpFgW8KDJ0453cS4NW1zC-qV1bNHbxW3KsT2_6RYhYdVMVmY14_zMQZW1pPj172_Tfs7W67XkTM7dGwxxW4X4DCg91Db0nW4P3F-y74frydVp7P106fWBr02Kh1) [WEEKEND NONSENSE] [heinz-tomato-blood-halloween-campaign](113/bXSp04/VWj2yX3fmY9HW5ptb_M1sn5WSW3NdgT54zg_BmN1TFhv53q3nJV1-WJV7CgDbnW67Fdxd5Cn7F-W3lWR2j8Vzy2dVGQLhX10dh8xW7ZynSW8DZh8QVPQyZh7d43XJTnQwt7FY567W5-NtyV36QzbFW4jF3jL2vl9Y2W4JX9RG28XycfW37LY-c7FhcmYW39hSWv18FpQGW2zfSpL6Sp1-qN3S77rRyj1szW2sxdtQ47l2QnW7WY_mD4LNNsVW28GcCS7nxxr8W75BGM42_LFZ6N5XCBJdM0nxGN425q18qkl3HW5Ky2tR9htSbMW36YrsS4PG0rQV8RDbF4KFMMRW6YCWDD80Qj4jW3GKfMY87VSBN36-k1) Still looking for a Halloween costume? Check your kitchen pantry! In this genius campaign for spooky season, Heinz Ketchup wants buyers to know that its table staple can also double as a costume "tomato blood." In addition to a popup shop in California and this spooktacular teaser trailer, the company launched [a full-fledged website](113/bXSp04/VWj2yX3fmY9HW5ptb_M1sn5WSW3NdgT54zg_BmN1TFhtQ3q3npV1-WJV7CgX1FN1jkzZ1kNSMWW9bLNng6djkjdW1KYB2m2G7q88W5DY9t31Ty84mW5zBFtW2R5ZTPW5NZMQq1wbRygW13BMGv4CmLfQVD9S-13K6LVrW1fXlJw5mZJS6TMrdF2YJb-yW8gP_Lm6F2NlMW3TH9P_7sJYhmW8SrmW32WykLMW3L3h_n6Bwc7-W97dTLT7Mj7fQW29DWhW4cZF2DW1x1g8n2t-6fwVTsblb22QtNXVCcGg27tRsDRW1Xwq8y36JWSQW1Sm_br55fWl9W2-cytm7nFHCq38K11) selling the limited edition bottle, gift sets, masks, and even pristine white costumes waiting to be covered in ketchup. I don't know about you, but Halloween campaigns like these are some of my favorites of the entire year. 💛 But anyhoo... Until next weekend, take care! [500px_Square_Ramona_Sukhraj_v2] Ramona Sukhraj Director of Content [@ramonasukhraj](113/bXSp04/VWj2yX3fmY9HW5ptb_M1sn5WSW3NdgT54zg_BmN1TFhtQ3q3npV1-WJV7CgPjdN7QszhVTkQNvW58Z9sc6H6ChrW2MVTTS4w8NdlW8yd3Bj1Djdg8W6whZTB61FjQFW4g5w831phK4ZW6bstqb7dT3VfW5yl04t4KKF7XW6C8kkK2--yR8W2_CnZs1D-LLdW97SCVW84gJhfW1kZ4hP6XFG8XW7nzZzy1d-SdMW8d5Ldn3JM02nW6Gjlzt26CPyWW2nTZKR561SkBW4NmwZ4248FmBW5d3Ywb4kvxxXW8N9LF769KqYWW3jL6ms5JbktpW7PZrQX8tXKBBW2WXBzG5BBNsd37S51) [Top-Email-Border-Radius-Bottom White] Connect with us and share your They Ask, You Answer success stories with the hashtag #TheyAskYouAnswer [Facebook](113/bXSp04/VWj2yX3fmY9HW5ptb_M1sn5WSW3NdgT54zg_BmN1TFhtQ3q3npV1-WJV7CgX4WW5HGN2r7KRQN1W6Ghk3T8DFb0hN4GXzJFkF7PDW3njFS62gLsb2W6BCFfZ2DHDTdW19nv7m8c-mjCW3XfxSB6F_jk6N6F7W_kJvb2nW70wRkQ8NHS2QW62N4FY3Z4gRMW3QY97y19ZT-lW8zM4KN3slV9KW5Jh55T5QNVrQW1NG4mj2614LcW9b4KJk90VlXMW1YSVpF6brxy2W2nnCM64CGcmyW3HNtnn8B5R7WN2zSp4Fl-5L8W7TngV28w9XsmW40MVN_8L9KT7W46Qxkm2t5j4j3njB1) [LinkedIn](113/bXSp04/VWj2yX3fmY9HW5ptb_M1sn5WSW3NdgT54zg_BmN1TFhv53q3nJV1-WJV7CgWVYW8GMm9z24TnD8W46xJcz5n4B5hW77JGQt5yC5qPW85FPVG8SH-jMW52Xq-Y4rxwX8W8DVfdR5tcX1dW8fFv9C1bt4Q-W2kHR3y6LyHfVW2jlCxM3QmX9WW3mKvrn96S6ywW7SM3sV5sqqJvW93wHDR7jHNJdW4ywMZL1WH0b5W1yx2Cc4JlT1WW3WHx2v6gsDS1W735Wgk4djFc7W4qK1sq8R6k1WN5lgCL5MRKmrW1pxqc-5FrRk1W8cZS9j3lYmJhW78NCdq71B11dW3gQrj66WN16LW61gcDL8g52hHW8m6D6P7Cmf5g3dWN1) [Twitter](113/bXSp04/VWj2yX3fmY9HW5ptb_M1sn5WSW3NdgT54zg_BmN1TFhtQ3q3npV1-WJV7CgZnvW2rtT4459HWbrW3xv76W6ZzxCfW907g6c7QnwY0N5jVbxlrNwXQW7BRRHK55BVlgW2J_bSJ4R81sBW6Cwt-x7mV35nW8wZnzZ21L67DW2knMrR7Q58Q1W1JWtYF37nlrtW9bD_jK3rNBsmW7yhRLn8VqfxbVMP1mJ8gY-xmW91p4fz7V0LS6W6vvCPd7yy3vHN3tfL-TjJjJgW5xLs4f1WrTnPW7RFDp_4zS_t5W159Vvw6SyZHvW7GXV2F1523LFN7hxF9_MXMHvW3zwZrR9dh3vp32QS1) [Instagram](113/bXSp04/VWj2yX3fmY9HW5ptb_M1sn5WSW3NdgT54zg_BmN1TFhtQ3q3npV1-WJV7CgGKRW7gZyQH4Z8L9DW7xDSSM1QH2q9N1-f0CkXGgzfW23Nngx89PRmgVHQT6_1H7pXfW7b5xVh6nxjD6W9l6VLQ14DmppW14Dvtc4wH8vTN5_HVZM4N4M3W5rn6PQ8gkGCVW16f_dv1Mx2ldW7Y9s3T7yMD_qN4zm7Rjl2QSxW6kSfQx5WFf9zW8SQz9_5fWSkfVMSGZs8rcYxtW6tggrd6X-R86W572z686D6QQpW7sk_dt4bHKCGW6fvC9k5GT1l0W31VkzH2KK0XrW4YDD9q5tDM0234Rf1) [YouTube](113/bXSp04/VWj2yX3fmY9HW5ptb_M1sn5WSW3NdgT54zg_BmN1TFhvp3q3n_V1-WJV7CgVV4VgjSKm2lx6m0W7V2xV72qTDTMN1r1wtNjTDR-W4dHVmj953bk2W8Sm8KQ2G1xRYW78ZhyP5XdzTfW2k9WTj1q-43bW1zyWlF1ffC4fW5Tgcp57ykQWJW9cCsys8_drW2W3lCMTx2RcF1RW759X0d7wXcTtN8MkZw4FrhbpW6r3Lgm2tLnBBW76JKFY66Y1ysW3TFLpk69HQ_xW16npKZ45xJYCW4WPX9X98yNQ6W3wH-Bk7F-Lb5W5jMJWz15lMkhW7wb87w69sfhLW5V5GLh6ZYtfLW1fnRrQ6lFvQdW4lcfvL6xKXrgW6lnMtx3Gg8-8W7ZnpN54SL70X3j0d1) Sent with 💙 by IMPACT IMPACT, 470 James Street, Suite 10, New Haven, CT [Unsubscribe]( [Manage preferences](