THE LATEST: New pandemic fallout report details seismic shift in marketing, 5 key elements of a winning inbound marketing strategy, and how to build a healthy inbound content pipeline

Here's THE LATEST digital sales and marketing news, so you can do your jobs better and make smarter decisions faster. [IMPACT+ Presents THE LATEST - Email] New pandemic fallout report details seismic shift in marketing, 5 key elements of a winning inbound marketing strategy, and how to build a healthy inbound content pipeline ... this is THE LATEST! 🔥 Hot off the presses - [5 key elements of a winning inbound marketing strategy](113/bXSp04/MX48yWj_-D5W3TFMwT1Hhb20W8JC1R54xwS5jN1WCS093q3pBV1-WJV7Cg-lfVZyY546wTbTDW2cKQlM3w2f60W7GJNFv9k2pCPW3jl3RW8HCMxxW7WQCCJ6dqrQ7W7Gwwhz5h63FgW1MtSL35VggGMW9dQwG15yv8bCW6CGM0S4r8Ld0W4SfxFC6NvtKDW7bRdSP3bkH10W7xqZY24JP-HhW6JB1Z28TLYsSW1MwkGw4xmm8MN55lV1c5NrZ5W5PBS1l7TnztPW6P8NV08CybBRVH1-Ww8d7q_yW7kJKL145Q65BW6m4XyC5B9z-cW260vjy7bCc5hW63jkxH46NnqCW5jGgf173-FmWN2t2P0WDp-p0W2stgKT38k2B2W60zHP618JlwNW8qbkxc2YHmsrW1Bxtqc6k65CfW1_tp-G2jmqDXVwR1-84B6P0k3cMr1) - [New Drift report on pandemic fallout reveals seismic shift in marketing strategy](113/bXSp04/MX48yWj_-D5W3TFMwT1Hhb20W8JC1R54xwS5jN1WCR-55nCTJV3Zsc37CgGzVW5wcnfl3VxkrjW76_zCJ1k93rlN7vhRR6BvCl9W2KVmlv5SjFHzW3klHvL6hJsy8W1T2th63GXw9yW6wt7-y4sdfS4W7J60SG5-yzMKW2LpY328PtMlgW8QblzY1wHLpgW3B9Clk8FwFZ9N5q5Jmk_-2VQW3c0kCf6l--fwW8QR_GC2wgpLbW2Tgz4T6Sj7mMW2r88h_2554-JW2w_Kz08gttXlW32S3q66JbCnDW4wZmYp58y2JKW3d_dpD1QFnJtW8VYGl33l08MLW92H8Pg26ZkVWVZHr6T8QHt-tN732rCfjm02vW7fCJbg5Fvgn5W7-NtyN8PTjKqW882LqM8Qbcg2W4spVh311wGmDW8mYj5B7ySNL6W13ZLWc76Zn44W85G3yn1Q-rd6W6wWVkL4fnLlY3cTN1) - [Inbound marketing success: Building a healthy content pipeline](113/bXSp04/MX48yWj_-D5W3TFMwT1Hhb20W8JC1R54xwS5jN1WCR_B3q3n_V1-WJV7CgWRNW1xj-Gy8KmH-cW4lSxfy2wxVpmW35CHBT2wpz-6W5k5T4y2JS7XYW4v8NFz3Q0sqpW5fP0sB59lWjjW8JYqjq8NxHWbW2fR2Rh2mbPK0W4DszvW3D606vW7h1vy-80qzrGW5yfFVy6_xg3sN51hHqj9B0HVW8HFjHD33YjrYW2B2x7D2-6tb9W98gbJS5z20vSW6sfqQh4HQbSJW8gmDKp5c3xYHW1ylF7_1bKSKNW8h2N2-6LX7zHW44KPCk2QwGzXN7-c9CSSBHq7V-B7Df708NP-W9g3P5v4ZZh4qW4kbMTP78s7DbW98K72H2QsCRxW1cfz3y8_Jvmh37q-1) 🍿 In this course on [video sales and marketing strategy for businesses](113/bXSp04/MX48yWj_-D5W3TFMwT1Hhb20W8JC1R54xwS5jN1WCR_V3q3phV1-WJV7CgJsPW5M38d41XpGfdW6YnswQ1svNb7V3Vgkk5-ZY4qW7fhmCd1w7MvDW5TBdhk8rKYGMW519cTC3wR80lW1wsVCY631JrgW1drpwF60YNFsW56Wt6d6yBkP8W862tYM8mzh6PW9lz31327kCMMW1Db2bK1MY558W8y2L4L8hh_50W4Fzjs-4stx4pW5Y3w6d2nFP0pN2GvfGcmPYpFW3010_16BnqPKW7T3_RY4H7czKW7z5Sd07VB2-VW4qFS-c8cBlPfW5xB_PR3fg4spN5byNjvSFZnvW79XDGJ6KvdMGW771y1r9fxdjpW57-3lz5jcl8GW6PCt2B21y0fZW1SjwV67rXb_8W74SYv_9cyHlz3gD21), you'll align your teams around a common vision with video, learn how to make highly effective content, and ensure that as you start or continue your video journey, you do it with confidence. This is, hands down, the second funniest tweet I've seen this week: [Screen Shot 2021-09-16 at 12.08.36 AM] But this one is the winner: [Screen Shot 2021-09-15 at 11.57.53 PM] See, I know [a lot](113/bXSp04/MX48yWj_-D5W3TFMwT1Hhb20W8JC1R54xwS5jN1WCS093q3pBV1-WJV7CgLL3W2FzF972KqwD0W72Bzyh7Wg89CW3T0nw94Zs8-hW6WFvQ14jcPmPW2rCRb21kHq_MW7hmQ5p7jGxZVW45K8vr4jKZHBN6Gsr3nwDYYPW7LXVvr7hCjYJW5Tk6Zn10-TZXW8zkJxN397289W7btrq_5YX_CxW34s-TW6RSL17W8RGDTS6L0pwSW4NVBXR1td0KjW6HxjKd6YfW68W57TZ-421hTwTW39Hvgs7BRbQmW1TPzWy2C5zLwW5jt_vf6qx9gKW65SSQp9fmpvCN6PkTFqS8pTNW92LTDv64fJ_SW7klvzx585Y_9Vr0Gcb48y0pBW7-MgyF4j1XQ9W5Nlpc56JtY00W6Pqhdw1c4RBbW10nFwX65MpfSW7v5Zsm2l8JgK326w1) of you are laughing right now ... but I'm willing to bet a few of you are also feeling attacked, because Mr. Nash is not wrong. Look, I get it. As marketers, playing at the top of the funnel with our [content strategies](113/bXSp04/MX48yWj_-D5W3TFMwT1Hhb20W8JC1R54xwS5jN1WCR_B3q3n_V1-WJV7CgRpbN3QGz666wRLHN6H8DlwdtHPSW7LFbLn9jM0JGV--KTS36V6WQW4vsfw88Rr-x5W6TbhD52B4Yf5W4S3cy453RBXBW55TqFh61QnByW5BprfN4kMHpxW8jSNwR47Yc_vVnf2gM6MfNc4W6BSM808GFdHMW8K8Q4T2XqL9jW16S72l8gtXvmV3zq541xxt8BVLN55Z2QLX_2W6-Hm2y8fcgjMW2Q3_dF81mTKWW8qRmJb3M2cpKW48-Y6f8Qbql2W8TGMS-98yQQyN5w-l4PqwxCzW7bJrbq3nqgHjW4W8MmK2kVjrbW4P_62v2ggg2SW36Xq7w8kymC43pkm1) can be a lot of fun. We get to build "brand awareness" and "logo affinity" and "synergistic mind-melding equity" (or whatever the buzzphrase du jour is) through educational content. Unfortunately, while we're busy being an absolute brand-building whiz, our sales teams are likely wishing they could sink into the floor and become one with the carpet. Why? Because they simply cannot handle us giving them yet another top-of-the-funnel e-book in response to their never-ending pleas for [sales enablement content](113/bXSp04/MX48yWj_-D5W3TFMwT1Hhb20W8JC1R54xwS5jN1WCS093q3pBV1-WJV7CgLdlW5SH95z2tSFHmW5Wtn_85RwY8yW6XrdDF484xs9W727bBG74WyKhN272lv7CLf2BW8CFVmV3smHGyW3WkxTH8lMKn6W8C6H_B7SwrbNW8KfLZn1QMVFVN7FCZ49RfyZrN5L3W7xzRMZgN36SJ154cHkKW2VhmJx2ry_2LW7p8vqh6QdV6CW5xDzBz7bQL0DW5qzy-m95plh_N6yKK4cH79nvW7B590p3QJp_JW88G5v35QFTn-W6VqXY151VM8MW2hk_5_2C8J48N7Z-mRwCGj77W73cV3F44B3XBW455P-_8X4qc7W6cG7Qb6BQ7G9W6-0J2X7ZrBKfW6rgtcc1d8cmjW4kTvgT52VNYWT6zRt89dhr3W58CSVZ87Gvgw3pwD1). Yes, you need to create powerful educational content that grows your audience. You also, however, need to lean heavily into more bottom-of-the-funnel topics like [pricing and cost](113/bXSp04/MX48yWj_-D5W3TFMwT1Hhb20W8JC1R54xwS5jN1WCR_B3q3n_V1-WJV7CgMYwVwhbbd50hBSKW3s6T-t3PrY7fW3mWRfc2Sl43-W41rvH07D0ZFbW6VJkdc6ny0WJW17n89F55GdQzW3pPBym23x80_W41xr5C5T9CmPW8V0JJZ96bNmvW1mY5hD7tJWWsVL1nsV2M0Hn9VCNDR-16jzK8VtHWBl6Cqkf5W4Y_yyf6NXDjZW1NSq7R3mTZnMW89KStG67mDVqW1qTn0X8qMrHVN4K1CDsrXXvmW1fl3Yq8WzdBxW9jycB48Sj8qhW6VrWx55xQfCjW7HGBwy84LbpkW3lCSrL3c2tgHW8llp3Y1h79yfN2K3nFWcVZH3VnKFPX3Vq9r333Kb1), because that's where your real revenue-generating potential lies. (Fun fact, that's why we always teach [our clients](113/bXSp04/MX48yWj_-D5W3TFMwT1Hhb20W8JC1R54xwS5jN1WCR_B3q3n_V1-WJV7CgGmHW3dGxzY6Q6lzXW4jQfPv8W1fzzW2FyW749by9NtW2Btq3V1gDQx9VCsKjc7MSnsTW8hKKKV1K29vYW1dS7y11vmwnwW64LxC34mfPzbW1myPSs8RPGSvN1rfDXRp6_j6W5sSv3K90-ZJvN7h5-PHdZMlrW4PzKZb6-lGjdW3zk11v7dpq32W6B0Qh-8qXlZhW8MJ1gQ9cw_djW6699nV2pTJp4W2JvrxL5D349HW6C0w8H1sXXdBW6XfG4_6ZH0gyW9gL3532SvdG4V4jJc97dbY--W16_Rdy7B79fWW6HMV_03XYNy-W7qtp1j4ZTKydW8Qg52x6wzfGr38H51) to create bottom-of-the-funnel content [first](113/bXSp04/MX48yWj_-D5W3TFMwT1Hhb20W8JC1R54xwS5jN1WCR_B3q3n_V1-WJV7CgMpDW4mkkVl4Cl_QXW4RT8TR7ltVL9N7GrgcSRs_jgW7dfwnL1HltVVW7ywfMY6Z5x-_W36rZ9w5VRTM0W4x_ZB24vJNWPN3KBHdcdvqrJW3V6-cV3-tJRlW2gYSSj4xrKXYW48MqcZ1NgFbSW1ZL7z36QFQtgW2Xd1B51wMK4GW7grPhM5C7PbFW4LDJ8F1hZ7TfW7P-yxH85GlBwTJnqj8fgn10W4GdkdB5lvrk5W7dkd2s4l2GncW2JNz2J1ntrzgW89r5Jh4pSpCZW234Bd_3WqxwQW8BQFn16SJbcpW4slPcc3Vq_nbW6fBNhm4Jy22mW819jyg4jpzn_36vC1).) So remember, folks – margaritas are a great approach to happy hour, but not your content strategies. And now, here's THE LATEST... 5 key elements of a winning inbound marketing strategy ([14-minute read](113/bXSp04/MX48yWj_-D5W3TFMwT1Hhb20W8JC1R54xwS5jN1WCS093q3pBV1-WJV7CgYcnW2Yh0Zd2rtZdYW82mMWg15M_xGW8HfdG6253JxPV2bGzv3g-l99W7h49Cw50rv_CW7Kn8dr7CLTjJW4ZxH0j99-g_NW4Sm9JD1YDF_vW80sBQf72s1ZkW9hQcHD1YPLsdM6nxfgSY36LW5P9Tyy5hVTyrW2jj_SC6z9t1cW1JZjZ650QV5wW27BmGs3gNdgGVsyS_D3nk7svW6cH4Cz3VvX3FN6kcZ2y8B1mXW7TJKjG7G3gHMW6gR8-d61ys24W1_TTrp5FxrdFW8R7-bZ1-kc7JN22mMl__fr-YW4ldFNm8hh8NwW6QhsYY7wVp20N25XjmNbQlX9W4jVqns1nwkhKW8j-5nl4VP4SmW59k4gl6PFgr0W6bwL8d629N-G35zG1)) If you’re confused and frustrated, and you want to stop wasting your money on inbound marketing strategies that aren’t working, you’re in good company. And in this article from IMPACT Editor Kimberly Marshall, you'll [unlock the five key elements of an inbound marketing strategy you need to have in place for solid revenue growth for your business](113/bXSp04/MX48yWj_-D5W3TFMwT1Hhb20W8JC1R54xwS5jN1WCS093q3pBV1-WJV7CgThkW2pmC0k25c7kLW2q43zp71H8K1W7WSn1P29CrFvVZHVF64SQs-TW95lNQj30b56_W4lSqnK1Vg3NdW5f1lS73G2zT_W7qv8BS6R0cdKW1BP9HL2T4TxyN965Bwb3hYVpW98sH2l7kLH-9N5L68Nf1zFXpVhtLMh9k6RrfN650YZTRjR_KW2Jw5PW6cDXX7W8ff1579j2x9ZW2PDNnH6WYXGCW431nfY3XvGj0W3DwRqB8_bwrbW2j1FHQ1SzGljW8lVp7B6V5dPNW6t3NBF3dNLrhW46w0Dd2qTtxdVpDh7B4Fm6gDW5Y8Jr_8yRLYMW738dK98MZXhNW5j4T3R3xVGHrVD46wZ58KjhlW66xJSJ2TLDhkN8trjylsppvd3jkg1). 📚 Related reads and resources: - [Buyers want to control the sales process; here's how to let them](113/bXSp04/MX48yWj_-D5W3TFMwT1Hhb20W8JC1R54xwS5jN1WCR_V3q3phV1-WJV7CgZySN5lt6RwRP4rfN6pssD4_TzBZW6Zl4zd6zB-D7W39pNrL5FJ7nDW28xRYH7JHKmlN79FfwFgYCyrW47K4738DTBvLW8dWqWQ3mLLLnW7pqp8d3MqPl_W8V4NP-36rH6PW7KPQdd16DcmsW8p18Vc2F5MMPW3f21dR7g7dbNW4Y2dR41jsnDtN925BYZZBNnpW6_c7b118dXMjW7SfxM55dX3NKW54NMz73dB3KqW5JjBg03Ck1w2N3jZfJB97Bw1N26nwD_7wqszN3LZFJnHdC7mW5SltSx5-2pd0W7KZ26J7dTWZ_W6WqjVl1XPk1nN3YFPTG2xh7yW4Cx76S6TPJF5W6drMlN4spxDL3mXn1) - [I'm a word-of-mouth business, how can inbound marketing help me grow?](113/bXSp04/MX48yWj_-D5W3TFMwT1Hhb20W8JC1R54xwS5jN1WCR_V3q3phV1-WJV7CgQbHW6Rt2Zs6Hf3nGW5f8fRl50LqYLN8KDYsHVZz3_W3frFQW5cMndMW51M23c6glz88W3CpTxK2nB9_9W1jq5JB1x0sr7V4fmVm33fnBxW5gGw6s32GNBCW5mnhC61zgR0KW5DHldB2W327FVVt8zR136F8DW1z7NLs4hvL4vW5Hj0214PgFZsW5hlJ7w6nKZS0W7l50J35Fv3gtW77yQnJ42zkSyW3sPnBp8KV42lW1M7JrX5SF9MyW4xlLQ54d7LqKW7fhNJv554pnHW7SZ-wl1v_YTXMpfFmghrZY-W2mZ-V41ghSZxW2YjPrp3vHvTkW6TytXg6DptDxW7cRLGP5pcXlKW26NDMB71sQY33h6M1) - IMPACT+ course: [They Ask, You Answer fundamentals with Marcus Sheridan](113/bXSp04/MX48yWj_-D5W3TFMwT1Hhb20W8JC1R54xwS5jN1WCR_B3q3n_V1-WJV7CgH7RVn4dgD3TGysQM11-HsYQ2wWW22DyjJ1wlZMJW2YYLb78ty6x7W4xVYdm56w3K8V1HzFp1L_dNrW3Dk2n34CCfL_W7Cpbsx9ckm4VF3GRNbF4pH1N3SYwFr-4wRCW9lbS1-88dTvpW7lsNDS8sFNDRW5gSD9J1-bDTXW1MjV-d7T0CGZW1Ds05N2Q5s2vN4rgpSB3pFFQW8mLgFB6BvY8rW2Qq4XH5K7Cg2W40WYmm83ZjmBN6t44ZbCzZMdN9cv-SQx3jDTW8gx5cm2lm7dFW7-kLsf8YDBJKW2sby047lddwWW8fXP7y9m042zW42bjBy2gdHKS3ljg1) Drift report on pandemic fallout reveals seismic shift in marketing strategy ([2-minute read](113/bXSp04/MX48yWj_-D5W3TFMwT1Hhb20W8JC1R54xwS5jN1WCR-55nCTJV3Zsc37CgRjcW3-hHKX59HfvmW2dGVyT9g5LdPVH1f2t5LMR7dW6CPncV4PXt3FW6hkPhb60r0s5W72GqSv7Jv8SYW8Tbf724GSH65W8k9Xw86WjkzPW1-bBtB8HxfGPW97Fc1D975j81W3Qs27Q22CGyNV5hld28KP4NbW5tGNSg2DdmlcW84NgDl90N3V2W4ysp0C579Z8yW4h2h8B6Hq7c0W4XcgVL5pq3KjW77pFrG73FyLxW93yV8h40jgWvW8d8PbK275wLvW3S6Llq3t4FpBW8TBnD11FyF8SW2xTD-Y8Bvzn6W72hcsl8XxXHjN2RNj4R-XcXVW6HzHRg46SgcmW6B2nkW50DYTVW6Dg43v5fBX3TW4cLn5q7lZ4T2W9jfh214jl_4XW2S2Tbp79t_ZnW7PTXrz76BtCp38tn1)) A report released by Drift of a survey asking industry leaders about the fallout of the last two years indicates COVID-19 has provided a catalyst for a significant shift in the way marketing firms operate. And in this overview from IMPACT Director of Content Paul Grant, you can [learn the most important highlights from this report about the changes brought on by COVID-19](113/bXSp04/MX48yWj_-D5W3TFMwT1Hhb20W8JC1R54xwS5jN1WCR-55nCTJV3Zsc37CgWn5W8mG68s4bTJD7M5pq2bBgQbQW5cGz1Q8VGkx4W5nyQY077XbsdW1fbTX51YCjkVW4WvJFy3WTYZ1W7h-WpQ1MysgJW640pf96D51Q9VV1FYM9k7ssBW8THf_B75WDkLN1BTblrc152yVD9yv23QfGh-W3dctZW2_R1MmW6Llxjl6VrXgRW5TB6XM42Rc8xW5x5H5S7sMTvTW74Qkbn84zDTHV7yjkd4Hs0_WW7z4Jt825p2gpW84VJ1H1Tj53GW6XflCS4LfXzFW6Gz2m476fyQyW25ShpY3hDmnvW3fzctp22NH81W5RKh8K4sJB6lN2SVV-mnBQVxW1hK5lp2c4zL-W1PGDVN7PgjgvW8mVx6n6qhCQxW7TyRqp6DD3HtW5_HdWQ4TFyRZV1r8ZF6Wcy-k3gkB1). 📚 Related reads and resources: - [Why most marketing 'news' doesn't really matter to inbound marketing](113/bXSp04/MX48yWj_-D5W3TFMwT1Hhb20W8JC1R54xwS5jN1WCS093q3pBV1-WJV7CgSXRW2hw00w64KWSFW6zlwGN3nHJpnVK50333k7VPhW2jLShm2jvldgW83fDYf3Wz-0PVBHyFD76rmRZW502zc78R3JyZW1KsLg44zWW5WW5wvgpH8tKFdxN6cCr2hsK5ghW49fWvZ82gcXRW6cDq472qhyHGW5PGH4W643mZfW80V_Jd47m4-3MmD-lhjRwRTVvVYpc6KTgfZN9gZ1f2sXv5LV2-MJv2pk5DFW8YQx0Z6MVDjWW11zSK9194V8nN5HbjgrjgpkkVZ0WC97fCbRfN5dmHzHSkxvrW6szlJ02CRHxpW5CkRxc5wXvsyW3Dm4hR8nDVZ0W8kBP3C1BhpTQW8KVQhg5klkldW6Mpx1Z4h3j5XVtsmM62H1pcy3jJG1) - [Gartner: Slashed 2021 marketing budgets leads to increased in-house ownership](113/bXSp04/MX48yWj_-D5W3TFMwT1Hhb20W8JC1R54xwS5jN1WCS093q3pBV1-WJV7CgWmzW1RTZr732lxC5W7LQ4Qv84-DVxW39Zgcs8Nh6nRW1SWrDt9bp-JkW1WCCTC8wFNDxW11X8Q92_C-SGW3sYm-93Md-T7W2Frcj97vZJyNW1XYST93sbyX_W49MhBD1xGtMVW31kqV08h9VS7W7rjqRG690m6_W2vzwPm1cGj_6W2Nl_wp6ndCRvW26qbN04s2VvfW7qT7XP3t4ct1W1vR5Jz25vjZgW3D9kLP917Pq_V52Hts5-W1dGW8LzZNY7Rb6fjVLWbkr4VLQrrW3dg_wf6Pz8-gW6zh04p6Z0DcJVCr5Nk9cdhbPW3lX0gN5S_FbVW6qwWKv61VpN4W3qDH3G3b_RcWW1HJv-d82b75_W1JMYRx8Wyvs-W6MnjpS6RWbY236jc1) - IMPACT+ course: [How to hire a content manager for your company](113/bXSp04/MX48yWj_-D5W3TFMwT1Hhb20W8JC1R54xwS5jN1WCR_B3q3n_V1-WJV7Cg-r9W1cm_Z52B0lBCW1SkZjS6sLxW0W2qYQLm4605x_V8rCqc5K8hl7W2S4cWW3shH15W8L1fn-4y_WxnW7cZgZ44P3FZ9W1tBx-V1Mc5w0W5QfMxD4VfN93W6gzWf15jJJvQN4C49Dx4L1_7W6QRS0S4bQXP_W1GNTdK5c0RHDN25_HTCdJx3ZW63dVh11H4fJHVlVKpc9b3x1-N1tf_nYW5DFSW87vK1Q8T8DKjW92JBLN997lppN6_m124XPnrNW6W3Yq92F3NsgW1kD7SJ1Kj048W6rSrtd5RnzwxW4KVyRg15gXKsW2mWCJC1WK5zdW38H02P8SwgPJ32bb1) Inbound marketing success: Building a healthy content pipeline ([7-minute read](113/bXSp04/MX48yWj_-D5W3TFMwT1Hhb20W8JC1R54xwS5jN1WCR_B3q3n_V1-WJV7CgFpWW917GZx8rLSRXW23rClW86c_2wW31YZLy5RCHw3W1Cv35b5lHSH4W2wFrLM551nqlW1KYDbz6Z7KX4W6qxVnD3zBDLJW1zcfQr6PC_XYW31V-CQ47FNKZW6xwqLk4qHgP2W37Sc5F2Zj2kgW5ZDpJp7-Ktq4W6n3RNG4LWR-TW8wH7XQ2VT7P7W8QMcD275mRd4W819c1N8WwsYbW8Ypxjv5M5bVrV2x-4l7hJSZgW8tZCCT8nWq6RW1lvy3c41Kxl5W5w2XTb2NJBYZW5N043J8KvYXpW2dFXTx8tfQgBW1xWXdn2N1pKsW6wwFz-6-GHz-W2BmNv01P6t2f3qkb1)) Most new content managers suffer from one of two anxieties – they're either stressed about running out of content ideas, or they're stressed that they'll never be able to create the content to address all of the ideas they have before them. If this sounds in any way familiar, IMPACT Revenue and Features Editor John Becker is here to teach you in this article that, [if you’ve always got a content backlog and an easy way to track progress](113/bXSp04/MX48yWj_-D5W3TFMwT1Hhb20W8JC1R54xwS5jN1WCR_B3q3n_V1-WJV7CgKxfW2ZVwbZ4n9wvlW10MQKL1FF7QcW6LcwH42ns7CvW7F0bJq80wcmZW5DqN7S2RPWDDW2p7MDJ2gbnKGN8fcswpTltv2N1FmnrrsYqYpW26XXh88bMcP1W2P53FN4hKQ72W71g1Kh1hWMnzVTpf2p4lFKzwW3rWdHq3LyPHCVg07wS1SzTW-W3PMyBx4xShk8W7w0KsJ3w5lLvW8fc5h36BttMbW2hWq7T1FSbF0W2NrxMr7ZlmKsW7n6p-w6J7j2zW3xsJj-5vML1ZW8218T35k85hLW6Yjn_P6HnFzQW1gp0_R8hcFzHVWgnGS1R5d-sW3hN6P_4Xjknc3nY31)[, you’ll squash these fears and get back to worrying about things that really matter](113/bXSp04/MX48yWj_-D5W3TFMwT1Hhb20W8JC1R54xwS5jN1WCR_B3q3n_V1-WJV7CgVgMW7FmR_X8VWCYzW2z1Bx47lZ7Y0W1LM_Wx980Lr7N34twt_W5nKNW36k-dV4VNfc8W2c-ZQL6WxF6mW8Pv6Vf1pKV0MW7FNmSM16-SKJW48kJyJ2YPcQ_W1HGSJt3G2lGwW1FY6kF558vbfW3X9x9s9jSB2pW2nxGd92Dp7yNW28895W40Lrm-W7yDm536vw8p3W7cw7c58VQ3z-W2fGpGj2lNGmZW2ld0cl5mTf0dW26QSkf3Z-j12W2RxB-69bsRFxW3KV5qX8xwjj6W7LDd_c7MN5vvML3FTm_WxCyV_Vmn51KyxjrW6N5prx6HdyJvN3cy_J336hSL3cZ_1). 📚 Related reads and resources: - [What is a revenue team? (examples + video)](113/bXSp04/MX48yWj_-D5W3TFMwT1Hhb20W8JC1R54xwS5jN1WCR_V3q3phV1-WJV7CgV9WW3CYMN95sGMshW5S5CMk2YFMFVW6kT6nj6WH-7QW1cv--Z7hDnk6W58spJ654DYCkW7-nt3Z8MZJ8JW51PsXw3FnKXWN84xcfcrn2D1W8YHrWJ3rcM6rW6-n7yD4-4QQ5W6Wlk805Zbjc9W1NLL2K5PZ9x9W3ymndc7SZyk4W9ltMTq19FwDyW5Tm_hm6VTXhrV63sqr2LfhNdW4X6GV026cwHDW4lsYTV7Gth6pW8kQzL31CCsQfW625wkd4TKX6JW51TlCh2VLQjTW6Qk1Sq80QjyYW6Dkg4K34TXF6W9kZY7v2-YcZqW4qhBLk3g8XkPW4PR2F77BQvm6W3QC_bt2Bghk7W2k-nnK89_jNr3p791) - [The best sales enablement tools for your team in 2021](113/bXSp04/MX48yWj_-D5W3TFMwT1Hhb20W8JC1R54xwS5jN1WCR_B3q3n_V1-WJV7CgR2bW4KQQck1KN0nXW5rmVKS76XX-fN1qHZN6LlvQsW5lLpfK2Q2lPLW8w114D89Fq4jW1W671T3mZ6j3W3w82b67_GKxJN20cqsMwdPnNW8wg5fY4nJj8KN1zmqShP5pWnW5-thRD1nTZ2-W2NqN7n90qx7fW37kvFj6ccmgJW8_qf1F48f_z5W6sPJrV8xkv-mN4cn4l5RF0D-W4qND213tCMBvW7Zr4Dl2jcRFZW4lDlrW5bgkHgW90gpzz70LB6WW7Mq77p4HKtB8W2XW75j7Yz0Y_W4jTY418X9sYXVkwhmn7hqC_wN3GvFPp2R51hW6MCd3D1vJpJc3kt21) - IMPACT+ course: [Assignment selling content is your greatest sales tool with Marcus Sheridan](113/bXSp04/MX48yWj_-D5W3TFMwT1Hhb20W8JC1R54xwS5jN1WCS093q3pBV1-WJV7CgZC6W72WpVt1h6s8KVjz-_11VWy-_W3SDkKf2V8Lv7W1ZhnVj3QsC5WW3S7Q_C2vzvZWW1Tsk4R8czvnXW3lm1585pkrL5N3St2fCrktjdVvnKwG7rqFtPW6_nwcb5QbFzcW3hfC1C4_kL0VV4gjh634rFvgW8H1-cR95H7yMW8sNN8268GlfxW7Q_N2S1JRzT-W5tj-Dz7H-HNwW4719bJ2ngbqGW3SlN0b41GJXPN7qbX4kswwkzW8j1CK02nP1gQW3Xs4xK3dYLFpN4Tz1xh_6yf1W1hKyXr6FTCv7W2K7wpG8rwQ4NW3gNdGW1SpyQbVhMqh_2-MvNZW7qRdr67-7G9-W2Y0Qtr8m5kqyW93MRB97WNxqRW66tFRk3h0T9P3jYK1) On-demand IMPACT+ spotlight [Video Template for THE LATEST (12)](113/bXSp04/MX48yWj_-D5W3TFMwT1Hhb20W8JC1R54xwS5jN1WCR-p5nCT_V3Zsc37CgLtDW8pRxMt3FfmqVW8ZrmM05N0CvhVs5WWK5bDh4cW61mBVh2dGS-bW8tfZL188cDlhW1600Ql1DK-vqW4lqyd63-YhFgW1BYZRP389TRNW17dytY58y87bW90QMGQ5b_4xqW7b19b58gBzz0W6DcBRQ4Kjw6PW216Szf4l-_Z3W930wG37HsD2XW6h9FVz2N9JpKW3L7pM32qkKjjW7D5xz48xNTLSW4wTFwl8b4QZGW1yLM7J6GlTq7W3q2MhN6RtC-1W1pRpD98HlYnxW7XPRWL6Wt0m9W1GSKPh8qf-wTW4hHTXC2cfrFkW8w0VN18CsVcnW96mdlX1KY4wzW3gWLfF7ZZr7FW3_SDz87z8PSGW1L74198pQ7ZWW4rVvQ9114pvQW2lVm4W88lqFsW7w0fsy6hPKZpW1rBFyd2BVRYJW6nPrYJ8xxw9039hL1) Today, video content presents powerful opportunities for sales professionals who leverage it in their communications with prospects. Those opportunities await sales organizations in almost every industry, B2B or B2C, product or service. But, unfortunately, a fear of being on-camera prevents even the most effective sales pros from ever harnessing its power. Perhaps it’s time, though, to shed that fear and [discover the simple techniques](113/bXSp04/MX48yWj_-D5W3TFMwT1Hhb20W8JC1R54xwS5jN1WCR-p5nCT_V3Zsc37CgPHFW42hPTN2cfGJ8W13fkrv9gQcBNW1zs-1x7YgvT_W7-wL2p6RY8NmW8CZ3lF4hlVSbVJVtqb568Kp8W4YX4v_9kmQYCW1mMmpD7vp87-W2kpQ4M6JyxCnW3PYCFz10sq1-W3H_mDY8ngFHKW4J3l767hLXlxW5n9B5W8_pkl7Vtb6yH89nvgKW5jztqV148sqkW7W10Jf6MZLwHW36ffpk5Ly7mJW3nMXbg1FxN6HW5bHGvF4xKMt1W32GYv647p26mW9gdmz13jlWT9W6xc81n9dXX0lN29NNbmfZN7KVXWzN443Bl1ZW3fpZ7J8ZK4mrW21QTP03WXPrDW18kTJc3sdLK1W3pLjcq2P2rsSW6_ty5v66b2BFN610XPfqc1NqW7zj9kt4rN8ymW6MLGZ04pnrbSW5Qy0Wg27FLdfW6wWM4n94bWmq37jH1) that will allow you to build more trust, influence your buyers, and sell more easily with video. [Become a masterful communicator on camera](113/bXSp04/MX48yWj_-D5W3TFMwT1Hhb20W8JC1R54xwS5jN1WCS095Vfh3V3Zsc37CgKz7W4h8VC34JS0f4Vq97F92zKgdFW4KkCW17RcQY1N1TYWXsfjfJKW8YFvZP3BxB62VXFMJy7z5w7MW6kgMnC7X1HdzW7bmTQz1Nf--9W5FzX2j1_tfPdVps0fn3W7y6pW1dMqlC3LR68MN9gLyXglzjB3W7jnXXb6rF8BSW1Tww924F1kFQW1NN8my2xD1F5W6nCHBh5GGpY4W1djLCD45H_qbW1JMnmJ6VSmJZW4H0rQf58v53sW6czBXM2prFKXW5_yT9d5JKbXZW4bHn578YwRt7W3dV3Zf8JtyZtW3PW8rQ67PCyHW3WtqCj15_MKmW3zk75190fSxXW7X3sFg6BVnjKVpdVmM6TLKVQW16gpYq77Qs9mN2_kvZ5w86CJW6dd8418nXW94W7CFVCX80NFfdW2vQ91T99ZCNGW5Nbh-f9hcT8dW5FN9Xc4z-HwqVfJ55F7_3x9qW8lPkNk1JrSmYW3413831GGWXbW2rw69s8SSRGLW3GcYDM8hRLNqW74x4QL54Yj5nW80djM087pr3sW1HQF_z67T9kcW4lg5HG54k6knW8B7Kkb30_PLDW935H-14zBGS32HK1) If you're not already a Pro member, [enjoy your first 14 days of IMPACT+ Pro free](113/bXSp04/MX48yWj_-D5W3TFMwT1Hhb20W8JC1R54xwS5jN1WCR_h3q3nJV1-WJV7CgCnvW7Y9SM150MrNvW1lwDhG3j5L2dW52KMYr3P8H9SW8FVqy_1qpltnN8ZSsK9h06dbW6RX_4R6g38bwW52YkWt2F-lyTW6Wh6Gy7K4h5nW6jkRpY8Y7NV7W3KdyLn6_m9Q8VVJFxP5Y_sKdW8Tnx9J2Rb-dLW7Vz3Bp1xnyR3W1745sz233DnlW2fSVY630q7DQW5HfnRX7ntGX4V7n-cr13Wt4XW5YBXgd5qlDW2MTzPVtBHYv6N1z7yDLJK5LkW7zTccJ254bz9W4lCs2v1l70Z8MXv7ql-340WW3f648V7R5vh13q471) to gain access to our entire on-demand events library. Weeklong nonsense [Screen Shot 2021-09-08 at 6.01.10 PM](113/bXSp04/MX48yWj_-D5W3TFMwT1Hhb20W8JC1R54xwS5jN1WCR_B3q3n_V1-WJV7CgQ9wW7wdgVb2xHDgqW7zSM1q1zv7FXW7Rl3fl31G52dW8M4Mf-8G05LMN8JVvgHPkGN5W4bMV8p8mXGxxW6Rlxhx1--bZjW4McDtP6lyBRjW5vwFbp55tqzSW5zlYQv6bTdXQN1QgGHFLdPcbW48C86D2p4RPWW356YnN8-TBrhW6MnNK06FDYy2W33V4yZ2wVH8QW1f33f14DkGRxW4hlTw78Z6pLzN6rn6sTSvPsNW93wXhT94KQqgW55__j04btw69W8Xt9sh6mgGqfVYKRgQ3CL63dW4YYbyh56Myr8W5QtwTl14rQ9SW8Mls9g8-LKptW6kFw6z6KK_Bx3mQW1) Read [Captcha'd and Released](113/bXSp04/MX48yWj_-D5W3TFMwT1Hhb20W8JC1R54xwS5jN1WCR_B3q3n_V1-WJV7CgYrhW6l831n34tzg2W4CdJ434qBgLrW37TQ_X4YKpC5N688CY-L76QWW3VmNf942NzhnW8xGDcl21-q8rN4ngQzN_S8PPN44cQ0672fXdW6-zfrC7snZtlW4xv2p96kG19XW1cZ95f3CKybGW3G_jh82ZHdGcVWpj5k8-3_5dW65vwdn7cf3KJW58zQVF2TChJDW4JLX0N3ffvxVW1KrtJ23hbF9VW5J4z5W267Z02VczWjf6w2mCGN4dhmYPjxj0wW7spwdw3V4n_dN4QNM7c101JjW2f16yN4dt1JdVxxtTQ4ybyY2W9l7DGY2d0HVsV1Hd1P8rG-Kw348l1). Liz Moorehead Editor-in-chief, [@whatlizsaid](113/bXSp04/MX48yWj_-D5W3TFMwT1Hhb20W8JC1R54xwS5jN1WCR_h3q3nJV1-WJV7CgQXMW6SlS2D2qK7mTW2k8nPC76t4hNW7155tm8yhpfqW7k8GX_24d3w3W4vwqpf7PmHTCW6_V17G9k5bsdW83Jyn22H8MysV6kSX98N6V0JW77ypR61JGLVdW64td5n92PTtWW9dMrC55n6Q0qW4klsvk6LysbFN3h5sd2K4BtMW8hzGjs2C8VdFN4YLlkqCSxKmW3bpP6F4H4xM5W925qFM8MDfd6W5b7HbQ7gKgPwW4hZYrn2rY8NTN8lhtCB2sftbW57LV9H4WgcmSVmY5mC1xGwV9N5x5h4xDTf7cVD-tBj7B8sph317J1) P.S. In case you missed it, we launched three new IMPACT+ courses recently! - [How to historically optimize a blog article for SEO](113/bXSp04/MX48yWj_-D5W3TFMwT1Hhb20W8JC1R54xwS5jN1WCR_V3q3phV1-WJV7CgC-1VjYcYr3q1FTkW3h6lTx5dtMxPW3r3mkr6G9ZVPW4CYSfT7slRVcN4-mw4_KfPpCVb4b8M5n7hc-W86hxP02PxmcMW1QmhDz3M1NWjW9f4Q_D34KDZdW6njbrY5kf199W2PJkt17xBD1kW5DKFlX7FmCqPW2Bxv_P3_pJ4lN4SVyVkSdG8KW5fL25x7Hy_FBW7Rh2s35lmJdTW2gbgkh7LgrVrW11k35Z5DkYjdW54r9605lx4D0W3WsQHt2Dfm8_N5DVdymbM_6nW8L3dkP4t4QlzW33VQwl22zrglW7-w-nt26kGW6W7mRQwv562GVXW1NKwKR3mj8kgN4PhxPjK5wD1W6kTt0F2TFLmK35BK1) - [Vidyard 101: Tool basics, tips and tricks](113/bXSp04/MX48yWj_-D5W3TFMwT1Hhb20W8JC1R54xwS5jN1WCR_h3q3nJV1-WJV7CgJQZW7_3Pzx8hxr-MW2qBnm01LMsFFW4c5gC893brHBW1qGYKc9jMnS0W1BxqK95NQd3VW1C8N2Y1KPbQ7W8HJC_799Pnl0W2Wnwwp9dP7CVW7W5Q5N1QpQ1cW7LQy6349LSxtW30cRYV4rnBDZW9h69xD74sd5kW104G5x5YfXsSV1RcS73wWkRTW5CqQmJ7vjgrtW731SZH5hWjptN3rHx112312kVb6R-y2xMGZfW2s4rHp7qnRT5VM--p01QHqdcW8ZwLTv60LcfFN7ssGRGm6sbNW4Vt_Y94l9H6vW3821rV4VnZtR32P81) - [Essential business blog topics beyond The Big 5](113/bXSp04/MX48yWj_-D5W3TFMwT1Hhb20W8JC1R54xwS5jN1WCR-p5nCT_V3Zsc37CgV8xW6kzts_38lF8dW3Sjp7W55m_1bVTlSQ01WqQsvW6xPXsp51NbmnW1rGkwz6K4m7zW6RZkfc850NYnW1zkXfH99vZXZW69Cx_r7RWQk6W3gR_4n8vZrcxW1YLP_d7q_Rq2VXgsQy4jh2TBW1FkW737Cw88hW8HV69h7QLPTPW1VwL5n16cq0bW7l4gMT3Gjnq1W48m7Yn5YNjk6V8RQRx23p0wzN2Wn-gNJ75_0W6C6zwh1j5blDW75HBTB2bH3BGW4cVHJp3V78NXW2x7dpP669fQHW7_n4km8Zrl8CW7GZnyl429jG9N54VwhD3kcxpN1MF4-Gm3Vc5W7JXFkY6fcKGWVCk_rY4wQqsmW7F3J8S7SXmLVW75Bshj81Qn5wW8D-f1C7g23hbW4Jl3ZF45FPkFW40tJQ15RGS0jW3Yc_nv7gphXc3dxd1) If you're not already a Pro member, [enjoy your first 14 days of IMPACT+ Pro free](113/bXSp04/MX48yWj_-D5W3TFMwT1Hhb20W8JC1R54xwS5jN1WCR_h3q3nJV1-WJV7CgHBlW7d3NPy2N9nr2W8-B-745M0YpdW6334P91rcbX0W5L3p187Qn3lxW288Yvh1fsccWW3WtRbk8B-SqpW7XPHJ855cRt-N6SLJv3G1XnbW7vr4cQ1cdFXFW98fWjG3JzXkKW42dc9M2k3MXmW4RKtvk5gYyTtN9cV5NYXNGKLN4TJdD94sMV7W2PBDFX6gfF6vW2XqgyG6SG41zW4Ysbqg44yX27N11X6ZfjHkttW7SS4hC6zhXTZW8JR84k4l9q05W93Mq1R39dRLTW2thYG68FCpJbW4rm0SQ6y6fdHW4YBqbx4PrZpG32gP1) to gain access to our entire course library. IMPACT teaches business leaders how to build high-performing teams that achieve extraordinary digital sales and marketing results through coaching, online training, and in-person experiences. We look forward to joining you on your journey to becoming a hero for your own company at [impactplus.com](113/bXSp04/MX48yWj_-D5W3TFMwT1Hhb20W8JC1R54xwS5jN1WCR-_3q3npV1-WJV7CgZHhN3W72NK2cYvTW5Qwbrn6BgLsTW7qCs066ZqG8lW2wKd2L5HJgrjW5Vc_1K1zskRsW8Pk6Hw4Wjjw4W3BR_603LFS2FW3fD6Fv6HsV-yW16cp561zZRsXW55_zXW56pbWSW2xvRhn4_Ph0pTT8qw6YhK1VW32H5kQ13N-6SW6_WKyg291FjhW3Y1x7F5QbdYHW2BR0zH4wMbXKW1-nwwB3_4CqCW84Dsz04_yVztW7lgcb952WM72N2yr7hBPZCFlVJ2b4h5QWBw0W90m5WH490lzV3pH31). Creating heroes, growing businesses, changing lives. Sent with 💙 by IMPACT IMPACT, 470 James Street, Suite 10, New Haven, CT [Manage preferences]( | [Unsubscribe](