THE LATEST: Google rolls out second core update as our trust issues soar, 9 marketing objective examples to guide your next strategy session, and what it's really like to outsource your inbound content

Here's THE LATEST digital sales and marketing news, so you can do your jobs better and make smarter decisions faster. [IMPACT+ Presents THE LATEST - Email] Google rolls out second core update as our trust issues soar, 9 marketing objective examples to guide your next strategy session, and what it's really like to outsource your inbound content ... this is THE LATEST! 🔥 Hot off the presses - [Our trust issues soar as the second part of Google's two-parter core update goes live this week]( - [9 marketing objective examples to guide your next digital strategy session (+ 1 bonus)]( - [What are the true, behind-the-scenes realities of outsourcing your inbound marketing content?]( 🙃 I don't like to play favorites, but [I adore this IMPACT+ on-demand session](. You can watch it in full with a free IMPACT+ membership – trust me, it won't take you long to see why I have [this session]( permanently bookmarked in my browser. The beauty of the internet is that it's made it so much easier for us to teach ourselves how to do things on our own, you know? For instance, I recently watched a video on how to build my own farmhouse table. (I won't ever do that, of course. But it was fun to pretend for a moment that such an endeavor wouldn't result in me violently losing between three and seven of my own fingers ... and likely blowing up the house.) In many cases, this "teach ourselves to fish and we'll feast for a lifetime" approach is a very good thing – like learning how to [produce content in-house for your company]( is a very good (and profitable) thing. But have you ever discovered seemingly innocuous (but completely insurmountable) limitations in your abilities as you've embarked on your own little learning conquests throughout life? For example, I've spent an excessive amount of time this week (at least five and a half hours, sadly) working my way through [How to Roll Your Rs: The Definitive Guide](. This skill deficit has haunted me since childhood. And now that I'm trying to learn Italian, my persistent failure to execute this simple slight of tongue is making me positively bonkers. On the upside, if you're ever in need of a good laugh, just ask me to say "Arrivederci!" the next time we see each other. I sound like a drunk flamingo with marbles in my mouth ... just as my Italian ancestors intended. And now, here's THE LATEST... Google has rolled out its second core update in a month, and we're exhausted ([3-minute read]() OK, on its face and in a vacuum, this story may not seem like a huge deal, right? Google is saying it carried out part two of a kind of update that happens all the time. What's more, it said no one should panic about these updates; they're not drastic changes. But this rundown from yours truly of this news will [unlock what this Google core update is, as well as why (in context) this rollercoaster only further exacerbates the trust issues we all have in Google](. 📚 Related reads and resources: - [Finally, the Google page experience core update is rolling out]( - IMPACT+ on-demand: [How to pop the hood and optimize your website like the pros do with Franco Valentino]( - IMPACT+ course: [Investing in your business website's user experience with Chris Duprey]( 9 marketing objective examples to guide your next digital strategy session ([6-minute read]() After working with hundreds of companies over the past 10 years, we’ve found that there are specific best marketing objectives examples that best align digital strategy with the rest of an organization’s goals in a way that actually makes an impact on the business. What are they? Well, in this article from IMPACT VP of Operations Katie Pritchard, [discover the nine marketing objective examples that will immediately point you in the right direction toward your goals](. 📚 Related reads and resources: - [What are the real benefits of inbound marketing for companies in 2021 and beyond?]( - IMPACT+ course: [They Ask, You Answer fundamentals with Marcus Sheridan]( - IMPACT+ on-demand: [The 1% B2B content strategy to beat your competition with Andy Crestodina]( A look behind the curtain of what it's really like to outsource your content for inbound marketing ([42-minute podcast]() On the one hand, outsourcing your content to an inbound marketing agency or other similar outfit can seem like a smart business decision. You get the content you need from a team of "experts" without having to bring on the overhead cost of hiring an additional full-time employee. And, in this radically candid conversation between IMPACT Revenue Editor John Becker and myself, [we use our industry experience (and my background as an outsourced content creator) to unpack the realities of outsourcing your content](. 📚 Related reads and resources: - [Why you need a content manager on your marketing team]( - IMPACT+ course: [How to hire a content manager for you company with Liz Moorehead]( - IMPACT+ course: [Assignment selling content is your greatest sales tool with Marcus Sheridan]( Upcoming events calendar Mark your calendars, digital sales and marketing pros, because here's what's coming up: - [Video Sales and Marketing World 2021]( (IMPACT+ Pro member exclusive event, July 20, 2021)** **You'll need an IMPACT+ account in order to register. Not a pro member? [Enjoy your first 14 days of IMPACT+ Pro for free](. On-demand event spotlight [Video Template for THE LATEST (13)]( Your ideal buyers are out there, desperately searching for exactly what you’re offering – you just know it. But, for some reason, your website is failing to close the deal by attracting and converting those perfect-fit prospects. Nine times out of 10, the reason for this is stupidly simple – your website copy sucks. In [this tactical breakout session](, you’ll learn my top, battle-tested conversion copywriting tips, strategies, and methods. Be prepared to take a lot of notes – by the end of this session, your ideal buyers won’t be able to resist you. [Unsuck your website copy today]( If you're not already a Pro member, [enjoy your first 14 days of IMPACT+ Pro free]( to gain access to our entire on-demand events library. Friday nonsense [snack-time]( Nature's little helpers. Liz Moorehead Editor-in-chief, [@whatlizsaid]( P.S. If you're a business (B2B or B2C) struggling to find the right platform, strategy or approach to your social media marketing, [this course from Stephanie Baiocchi]( is just what the doctor ordered. IMPACT teaches business leaders how to build high-performing teams that achieve extraordinary digital sales and marketing results through coaching, online training, and in-person experiences. We look forward to joining you on your journey to becoming a hero for your own company at [impactplus.com](. Creating heroes, growing businesses, changing lives. Sent with 💙 by IMPACT IMPACT, 470 James Street, Suite 10, New Haven, CT [Manage preferences]( | [Unsubscribe](