THE LATEST: 3 persuasive phrases you need to start using

Persuasion and negotiation strategies all have one thing in common... Empower the other person to have a realization and make a decision [IMPACT+ Presents THE LATEST - Email] Persuasion has such a sneaky perception to it, as if you're being tricked into giving the other person what they want. I bet you're a bit like me when you realize you're being played and call them out, saying, "I know your silly game and I ain't playing!" But I knew that couldn't just be the reality because it begged the question: Why is it I trust some people, no questions asked, and others I know I'm being wheezled into something? So, I went on the search to find how persuasion actually works and the right approach I should have. These were the books I found: - [Influence]( by Robert Cialdini - [Never Split the Difference]( by Chris Voss - [Exactly What to Say]( by Phil M. Jones These books, while drastically different in their storytelling and context, all focus on one thing: getting people to take a desired action without tricking them into doing so (at least not always). With these principles in mind, here are the three phrases you should be applying to your persuasion toolbox: - "I'm not sure if it's for you but..." (this challenges the other person to want to fit the bill) - Get the other person to say "That's correct." (makes them feel understood and heard and sets common ground) - "I'm guessing you haven't gotten around to..." (simplifies the response to either "actually I did" or "shoot, I didn't") I'll give one of these a try: I'm not sure if [this community of book readers]( is for you but I think it's great for those who love reading and applying their learnings into practice both personally and professionally. [Join the IMPACT+ Book Readers and Book Clubs community]( And now, here's THE LATEST... Best times to post on social media in 2021 ([4-minute read]() As the global masses have begun to emerge ever so slowly from their pandemic chambers of solitude, social media behaviors are evolving and you need to make sure your strategies are up to date. In this article from Liz Moorehead, [you'll learn the optimal times to be posting on platforms like Facebook, Instagram, Twitter, and Linkedin!]( 📚 Related reads and resources: - IMPACT+ Course: [Fundamentals of social media marketing]( - [54 jaw-dropping social media statistics for businesses [New for 2021]]( - [12 ways you're totally blowing your business social media strategy]( What are the most popular types of YouTube videos in 2021? ([6-minute read]() Video content needs to be a part of your strategy, there's no ifs, ands, or buts. So that begs the questions... what videos should we actually be creating? Have no fear, Ramona Sukhraj is here! In this article, [she puts together the 16 most popular types of video you should be creating and adding to your video strategy!]( 📚 Related reads and resources: - IMPACT+ Pro Course: [Crafting "Selling Seven" videos that convert]( - [Must-know 2021 video marketing trends to guide your strategy]( - [5 ways to ace your YouTube SEO strategy for 2021]( IMPACT+ community exclusives If you're a reader, then we need to hear about what you're reading this month! I started a thread with what I've been reading this month and the list is already growing pretty quick! [Be sure to join the conversation and share what you're reading!]( [What are we reading?]( IMPACT+ Pro exclusive: Inbounder's Guide to Google Suite Tools with Kevin Phillips [Google Suite with Kevin]( [Become a Google Suite master for your company]( [Not a pro member? Start your 14-day free trial and get access!]( Where is an opportunity where you can be more persuasive? Can you apply the principles above? Let’s share some experiences! Connor DeLaney Member Success Manager, cdelaney@impactplus.com On May 24th, join IMPACT Senior Content Trainer and Principal Professor Kevin Phillips for a [45-minute lunch and learn session]( where you'll learn how to create 4 types of content that solve every problem your buyers encounter on their journey. IMPACT teaches business leaders how to build high-performing teams that achieve extraordinary digital sales and marketing results through coaching, online training, and in-person experiences. We look forward to joining you on your journey to becoming a hero for your own company at [impactplus.com](. Creating heroes, growing businesses, changing lives. Sent with 💙 by IMPACT IMPACT, 470 James Street, Suite 10, New Haven, CT [Manage preferences]( | [Unsubscribe](