[THE LATEST] Sneak preview

This is a special sneak preview ONLY for LATEST subscribers... seriously, you're the first to see this. [IMPACT+ Presents THE LATEST - Email] As an only child, I'm always a fan of those moments where someone reminds me that I'm special. For example, when a friend asks me to pluck something from atop a shelf that's just out of their reach... attention-starved me still gets that dopamine-filled zing of, "I'm special... in this case, because I'm aggressively tall." Now, you get to have that feeling! Today, you (the LATEST faithful), are the special ones. You get to see the full [Virtual Selling Summit]( teaser trailer a FULL DAY before anyone else... [Join us for the Virtual Selling Summit on May 4]( Avoid the nightmare. Sign up for Virtual Selling Summit for only $39 now, before pricing goes up, up, up after April 9! [Up your sales game at Virtual Selling Summit 2021]( (OR score a virtual events pass with an [IMPACT+ Pro membership](!) And now, here's THE LATEST... Google says claims of zero-click searches cannibalizing organic traffic for websites are 'misleading' ([6-minute read]() Recently, SparkToro published data that sent content marketers and publishers into a frenzy – ~65% of web searches on Google end in no clicks. Now, Google has fired back saying that, without context, this data is misleading. In this rundown from yours truly, [learn exactly what 'zero-click' searches are, why they're costing you website visits, and whether or not you have anything to worry about from Google](. 📚 Related reads and resources: - [Google's May 2021 algorithm update is a very, very big deal]( - [Google Core Web Vitals can be impacted by nonindexed pages]( - IMPACT+ course: [On-page SEO and user optimization with Kevin Phillips]( Is the HubSpot CRM right for you if you're taking a They Ask, You Answer approach to content marketing? ([4-minute read]() You'll never know if your content marketing is a success unless you can report definitively on the ROI of the content you're publishing. But is the HubSpot CRM the right platform for your sales data for ROI reporting? IMPACT Revenue and Features Editor John Becker is here with the [inside scoop on whether or not the HubSpot CRM is a must-have for They Ask, You Answer success](. 📚 Related reads and resources: - [How to report on content marketing ROI reporting]( - course: [Fundamentals of ROI reporting in HubSpot with Carina Duffy]( - IMPACT+ on-demand: [How to prove your content makes money with HubSpot Marketing and Sales Hubs]( IMPACT+ community exclusives The IMPACT+ community is asking all the questions that need answers! As an expert, this is your call to action to join us and check out [what we're talking about](: [Screen Shot 2021-04-05 at 5.19.52 PM]( I've already chimed in, and I'd love to hear your answers! Pro course: Fundamentals of sales and marketing videos with Will Schultz [Video Template for THE LATEST (2)-1]( You know you need to be creating sales and marketing videos that drive traffic, leads, and (most of all) sales. But... how do you actually do that? What videos should you be creating? What standards should you be following? How do you get the most out of your on-camera talent? If you're looking to the answers to these questions, this IMPACT+ Pro course from one of my absolute favorite humans, IMPACT Digital Sales and Marketing Coach Will Schultz, is exactly what you need... [How to create sales and marketing videos that get results]( Not a pro member? [Start your 14-day free trial and get access](! Ah, Monday. Always here to remind me of what I didn't get done over the weekend. Oh well, here's to another fresh start to the week, and a new chance to turn it all around! (Although I'm taking bets on how long my laundry will still remain untouched.) Liz Moorehead Editor-in-chief, [@whatlizsaid]( P.S. If you're a sales pro struggling to get your emails read by prospects AND you haven't checked out IMPACT CLO Chris Duprey's [course on assignment prospecting](, you absolutely need to check it out. It's pure gold. IMPACT teaches business leaders how to build high-performing teams that achieve extraordinary digital sales and marketing results through coaching, online training, and in-person experiences. We look forward to joining you on your journey to becoming a hero for your own company at [impactplus.com](. Creating heroes, growing businesses, changing lives. Sent with 💙 by IMPACT IMPACT, 470 James Street, Suite 10, New Haven, CT [Manage preferences]( | [Unsubscribe](