THE LATEST: Are you ready to disrupt your industry?

THE LATEST: The how-to guide for industry disruption; Fixing your lead problem; and A DIY marketing guide for home improvement businesses. [The-Latest](113/bXSp04/MXfQprPlWyCW3HKSl74v5YfdW1f4B6k5hG8gzN8wLL5x3qgyTW6N1vHY6lZ3pVW5z0jfL40sPZkW2jSDnW6nfk3TVGLPdS2b-mJsW1Y-Pcz6n3R0lW3d9l8t99HzFlW5D5cCW6cc6JKW8X2BCj1ht3tpV7-9Zj2yh5RDW7V814h7YV3H_N2w8t-7qqgH9W1-PQFf2QrvMZW9lR0YL5M1LV2W8V_QH52q2j9fW359HqP3L9WRqVrWjVC4wLqcYW1t7Tw-7_yz1_W6mqfrS4PTmZdW2tCRGQ6rqqJfVWsfsN90py2wW4PfSK41nfB87W4vD9pM44pkY3W1mYTZj3CR795f6BFQqW04) THE LATEST - [How to Create Industry-Disrupting Content That Will Turn Heads](113/bXSp04/MXfQprPlWyCW3HKSl74v5YfdW1f4B6k5hG8gzN8wLL4Y5nR32W5BWr2F6lZ3m0W5jMbk65VzSnzW5wTsHj5GKHfCW7MB-qX9cgqRqW956ZkV63k3zgW7H0fnW6sTRrNN87Xw9Qyvd04W1Yy9Jp3TqdmsN5mb2V_KxB70W8WH_3b1FMwFgW746K1J7KGd1PW37ys4W4GWrLPW47Fv1K4f8V7-W94m1rT2gqYMcW2px7g23QFp7dW34h4r16HGXDQW4K8TmS5L5T1mW14hhHH93dYm4W2gXXkj6ywFFkN5ydR48RmCrhW21nQkk93WGqBW6DBjwh4DbqlkW1NjBCx20gQ71N2Q4pWrxhggSW1yY4zq3cDp6WW75H6WM7kHpQfW4C3MnJ2mGN56W2VRKjg94sn21W703WGC8S5Mp5W6Nb3JN8TLBTJW1RMM-44cPN7hW7rqpSg3z__BdT7djr8s8T38W3Wv2dv8STLDVW5Mh7yL7n8ywYf2GV6WW04) - [Attract Better Leads: What You're Doing Wrong and How to Fix It](113/bXSp04/MXfQprPlWyCW3HKSl74v5YfdW1f4B6k5hG8gzN8wLL4F5nR32W50kH_H6lZ3mZW728_7_5Wq8Q-W4pMKL96bFmL_W3BlCff2C5h25N3gcKCPwDmpLW7Pvgx06FzP7MW6M15hP4JFj6LVSD33d3VHY29VjZ8xl1sVS-pN2Nz1Dd7BsNVW6s-J6Y11DS7VW31LLfD78VN2MV64dpB8jx3qHW3sYVXZ8tcQQ-W9dZWK96PtKRZW4b2DBj5qR-fDW2Cty3d8YBcJnW4mTTmP8XZ7fcN7GqbjQ2xh2RW6lwyq31CQkC9N8xpdfXpdp15W82pqYD3-bt0pW7WXMdx69pwPvN702fN7C1_KBN2_twYhkW92-W2MB6cY5HmsDdW1GWLT-1Lgq0TW6RSXbf2XtB88W1hLdlp54N0r5W5cTP3D4GvS1wW2_6GtJ65vQ6nW15Mk1t3GmsRlW6vmx8-7YQH-mf2K06Ms04) - [DIY Marketing for Your Home Improvement Business](113/bXSp04/MXfQprPlWyCW3HKSl74v5YfdW1f4B6k5hG8gzN8wLL6q3qgyTW8wLKSR6lZ3mWW48J5xt1vBwvYVLzsR03MMQljVLzJfW62hMfxW3WhKMg1NHsvPW5CcLSp7z-bcNW79nTkh5L8DjGW10CQJW7LFlk5W6wWgJV7MxLR1W68YWLR9lS12cW4gjySv1lF8H_W5vV8BM3M2P6FW2y4Pt32-mk3jW3S7X-N4QS-3nW9l5Y2-6TL5ZkW3y9cNP9fTsfyW351dnf4Dp0_tW45vk6y6FYj9kW7VPvj-4VrKRcVCWsRC6XD7YzW3mLBkK4YmY8VW6Dsqj04r8pW5Vw9RcG65S_PnW6gg9Yd8NvZpqVzkqQ02JM5K7W3rl9x34vnwxZW6XSydG8lHyq_V32Tzb2McNQ_W6rTjSC7s5D0Cf7KKb7g04) Welcome to THE LATEST! After a two-week hiatus, Alex and the team are back with fresh podcast content, with two new episodes of Endless Customers dropping this week. [giphy-2](113/bXSp04/MXfQprPlWyCW3HKSl74v5YfdW1f4B6k5hG8gzN8wLL6q3qgyTW8wLKSR6lZ3kRW4Kt8Bh6zDtkLW1lP-D36G_1j1W5sSCxv8rMLscW1KDDJl8Zx8Q5VYY03g8BBL7NW8L7D-g25JH_yW2rlV_L66ZNHmW4yHt-N8fm5bmW6lL8Kn65St5GVS-WnJ7w1h6JW30lMY81D5r4ZW1p5DH45m5JF-W31_8TV7zR2xTN2hq1X9pkzRKW950SFj8cM84sW30qx0l65nVzpW2Pmx1C1Dq2Y5W1pSC_45V5yq2W12jsGR6wD4sXW7db4d07C3-nlW5Dfqmb2khL_YMT2mCMgxKnvW8pgYzV1Gb07SW81zGjT28p2J-W93cXzn3W1YwdW4BXq0j87Qg27W3NfxZC374rPjN5255vcpMJkCf73dMtP04) We've got a double header with Marcus Sheridan, author of They Ask, You Answer, to help you take stock and change course as needed. After all, as Marcus often says, marketing can be simple, but it's not easy — and it sometimes takes courage. - First, Marcus lays out the game plan for [disrupting your industry by doing and saying what your competitors won't](113/bXSp04/MXfQprPlWyCW3HKSl74v5YfdW1f4B6k5hG8gzN8wLL4Y5nR32W5BWr2F6lZ3p_W1RCwsl5KDMj4W59fZSp7c2_7RW82DRvb1SFtJWW12fjfD1l2XCxW3h4hYJ1t2RVlW1-1c9s2vyQDfW24MMm85v6M5bW5SvpDv27JhqHW5-6b-q1v7sfXW66lSVH46__WXW50q_976Gq0D8W5lMwbw766KF3W83_vL43JjQ6MW6ssnK32MnKHmW6CQlZX8L3FsKW2wTW584Sv0WlW4ZggpR6LdCXjW45QTfk82j32rN3fVdPQP5RnJW8JbbJD3m5BydW8BdVs875bS4QW7tXQXg5Kb-WbW1b6SKL5dFk1NW4m9mfS3Y3ldSW1RJJNf4L7YGHW40p6d-315PwhVhd_rD51FkrPW70s_zY5M-14gW1wk5Dd4cL_yzW8BkWD137BmZMW3tgXqH3J7N7LW8bwhmv1HqBDbW4mXwky1mrz06W6KCclP1WM1Csf2SbzqH04). - Next, Marcus explains how to [attract better leads](113/bXSp04/MXfQprPlWyCW3HKSl74v5YfdW1f4B6k5hG8gzN8wLL4F5nR32W50kH_H6lZ3lcW6rpSk-1_VrtzW7BTh5X9gqxKGW6J3Tnf1yZRq7N61qzMyWC5VVW3JwJZh3lvWh5W3HPY9H5fKYXgW1mVT7v6wQ-LXW1n5nHc1CZWS1W4hCSSq6FFWMsW6bksQy6d0HtCW1KTzb-3PrbQxW68BZym8mc78XW89XlFL7bL7xRW5HZMJr7Tfzx_W1_x77C7D_BJQW6Q3vZg3yXdG3W8VwzqX6FLsr8VKWGjv70GlXkN3Ph7yYSFY5zW6w1_Gd7Q3ZKfW6CchhP7xR3fdV_bs9H6pkWsvW3dm-C899RY1xW7JfcpT1sKJdGW5LBbXR2nXg44W7G_6dY2YJQs7VthpHF8dZ9dGF3NzCQfz7DzW25s2wg2jSRKzW43ct1853PMTHW1TXMWN4jkXnYW4-gpjS27F3csf8bDBQv04). He shares simple fixes for what you're doing wrong. - Last, we've got a [DIY marketing guide for home improvement businesses](113/bXSp04/MXfQprPlWyCW3HKSl74v5YfdW1f4B6k5hG8gzN8wLL6q3qgyTW8wLKSR6lZ3nzW7JDxpb58W_dsW923PWw6VDS5xW67TNb82f_VptW147nzw2mBN6pW6yWvN26j_t9qW6y8vLb29JyjtW2LBzq05FlwLVW6L8P846_f0k3W2ZVNYg4vdp9pW7CymVj2pWBJWW7WCqTM4nlsr8W5KVh-41K17cpW8DJkj64S8q0RW5rx_f11F4679W2bw4Xj53mSqsW3Qfnt422WXKRW8d48Cz7JkD-2W3Xv2ZK17j6GNW4ctJZ49bpD68W3XBFc-6GVtgbW4jfCFt53B17PW1JzqRw68Dy5qN83v4_2cKmv0W787BRr4w6JsRW37w0mM77fd7DW41V-Wh4gyJLhW3fjtbB6Gm0cyW5GZwFl7n-thZf26_jvR04) so they can build trust and bring in new customers. Let's dive in! [How to Create Industry-Disrupting Content That Will Turn Heads](113/bXSp04/MXfQprPlWyCW3HKSl74v5YfdW1f4B6k5hG8gzN8wLL4Y5nR32W5BWr2F6lZ3q3W7XkndC6cNxQ4W1W3Pt38gnF79W8vBnct1_LrDNW5TMY6p3tgCHBV4Q7XG9hFTn-W7x2BbQ7FNF2kW4-DHlr7fPj08W1-QBPw3fktGYW6V6V2L7SC2NwW5Zkstd18K4ryW4Mg-gz4th9N8W6sBGhh6F4gRFW91BR557yY2rVN2VmVtb17H3mW1Jwv1Y6tg66MW28wV_01G6PM3W357Cgv6kXXB2W6hpbQx5drFgKW4jDZxp51k1cSW2gbgT17NvB1rW7VPFRQ8KflBqW4HhsGK6xZL38W7c9rgq4Lj_cHW6_lwmQ7P--szW67zPFw831r9HW6HR3vl4rTJ3sW87h0Mp8Xv7-FW3YN_hv54J2YBW27jdSD7CCVC5W5tYWwM1RR1qWW5Js6q93LkBxtW7hprkC1PGMNpVnLsXw1VMfczW5yp4SB7DLYGhf96rPdM04) [[Ep46]YouTube-Disrupt-Your-Industry-1](113/bXSp04/MXfQprPlWyCW3HKSl74v5YfdW1f4B6k5hG8gzN8wLL4Y5nR32W5BWr2F6lZ3mTW5wr5yG3V5Tq2W3bGGc814l7mqW4rBbrd8GWBRBW4vCrDy1WGkDqW415hDN2W86j_W8J1fh68tq9fdW5H6zsv5WR1FDW3yHqQy6H0QJdW1tltpv7yLybhW1L3cD465dTbXW1DV2_H5x1Z2kW8yTlnH8JVJwNW52sjNR4nzKn0W4GZ9kN3NFdCYW25J4-_1dGhH2W1bF5WQ4yLxlsN7rsCHJg2DklLdgK3kspYzW54zG2-2fXSBwMStssZ-nbyFW6Wj_vf5pY6WFW5R-Cw9792PjpW7wzSHr6z9G1LW2Q1Hvs5jqvHjW60CVnc69MyQhW870Y-g6dcwjbW65B3jJ4VclWLW46XSh28fNcmMW9gTYKw68trJ5W7ql8Lp21Gr7HW5QTBRP3gR53dW8xyNLL5kqsRVW5Bl-hg6SRL-bW3Kb6Z269mGlkf7htywl04) "You can disrupt your entire industry right now simply by putting out content that others aren’t willing to share," states Marcus Sheridan, author, keynote speaker, and partner at IMPACT. In this episode of Endless Customers, Alex Winter and Marcus Sheridan dive into the power of industry-disrupting content and how businesses can become thought leaders. Marcus shares how companies can gain trust and stand out by doing what others aren't willing to do. One key strategy Marcus highlights is addressing the elephants in the room: "You’ve got to be willing to talk about that which others are not willing to talk about in your space. You’ve got to be willing to show specifically in this case through video, what others in your space are not willing to show." __ [Watch the full interview with Marcus](113/bXSp04/MXfQprPlWyCW3HKSl74v5YfdW1f4B6k5hG8gzN8wLL4Y5nR32W5BWr2F6lZ3kQVLPjdQ3wBrxsW52lHsm7ZyHRbN3Yt40hbRKlSN6Zk3N3VYTPJN3CHpPH9X98mN13MfV1Hdrr9VH9F7813sC4NW2rJlKT1f_qzdW2R5xVt97QwN4W3nSSG51F6w9BW8z5T2J2BQd3WN4fMv6gKkYKHVSsTT68lNGq0W34M1C44pTkYwW47LrYR7gpb6RW1wrDV7574hgJW7HnYJb18kW0KW5p_BPX7lvdNDW7BSxWC92YT0CW92kM8J7KzBClW4hbsTH3d_JjSW3_Y7131cwBWrW86c4y_1NL53wF6ZR7_03x8kW9gKfh19cNKSQW3rksVS6cfMGjW4QL-l52Qk1QzW3kDfbT3Y7TFVW8hfxdr4kBnR9W3gF48T9f--c4W4TnSNV6lZHk6W5NrfB57fJR7WW3gQXJS7h7sL_W4XDmR092TL2wd51drg04) [Attract Better Leads: What You're Doing Wrong and How to Fix It](113/bXSp04/MXfQprPlWyCW3HKSl74v5YfdW1f4B6k5hG8gzN8wLL4F5nR32W50kH_H6lZ3lvW3Xz-LX7cQxWzW4lSHBP8dHmx_W2yql7w1TVmrCV2PdLn4kB39jW6121XM7LPyCYW8L8LYc3XZmsqW6DPg1_7VHN8GN97_TQWq-7NTW7mF6kx54tWYMW58dkfT3_N_2wN6M93ChBtfL6W65_bNc2KNKWcW8XZJ0Z2CK1TgW5MZK7T3Kx_wDW21NbxH3CV67NN6_68yfPnGFVW1v7SVC4wSgNFW15l_yy77xXlyW1cD2GJ24fJt-VzGfyN58Tm0cW7_r9Zp7Zl2KLW6SltG66Vz6j4W2WVskD6kwHkpN8GrcQ0ChLvMVY2SHx3LFkt2W3wjBGK7BJ_LqW2ZM2Yp1ncQV1W5shlJ16DY_1wW2qFYcz7J_jdKN2R-Dm38JD64W3QjJx28-N8xPW4hQ6qg7pZwPvf69QSpK04) [[Ep45]YouTube-Attract-Better-Leads](113/bXSp04/MXfQprPlWyCW3HKSl74v5YfdW1f4B6k5hG8gzN8wLL4F5nR32W50kH_H6lZ3lbW4_28mM4GZ4zdW3cbNlY8n3QbvW7ynsrB177_jbVMkZ0P7HQ86vW6yqMWT68Sv6jW2RLHg62w4S8NW28qc-65J4LVgW4y7GW750fRg6W91GlHp5mH_jtW5DkRX96zq-RXW60pXdw6zzv8CW1YMNQk40xxQLW83L-nc4PgLCjW8BHXPp74QnDBW42qGZz6q5PNZW6xjWwN20jBQJW3ZfD1-1vmFtqW5MT_WH49X0WwW8Zb-1j45ymJKW1FJmvY5V8BfTW4RJlP-4z8-BCW4MCBk25THsf7W7prm4f46P9zvV3-znm1Zrqj6W685myP7L_N5KW1XH4yh1K71WVW21Clg11yVY3FW6ZZYsB1S-NSWW90TwDq7GFyPxW90P2RX7YdD38W5HHhQY1Fx_N9W1LJNkW2XQ4zBf9lJrVF04) "A lot of industries are down right now. Just across the board. The good thing about that is there's some pain. And pain usually means innovation." states Marcus Sheridan. In this episode of Endless Customers, Alex Winter and Marcus Sheridan discuss strategies for boosting lead generation when your funnel is dry. Marcus shares the success of Shasta Pools, a concrete pool builder in Arizona, who took a chance on a self-service tool during their busy season. Shasta Pools doubled its leads year over year by implementing a pricing calculator, a tool rarely seen in their industry. __ [Watch the full interview with Marcus](113/bXSp04/MXfQprPlWyCW3HKSl74v5YfdW1f4B6k5hG8gzN8wLL4F5nR32W50kH_H6lZ3l9W4g7CNx6FYpfpW6_KK4G2vc8-nW8fJ6vY3x3Fm9N1cgHmGPfPVnW4rLT5w9g-p89W3jWGdx83ncyPW5mcDcl7dn0BZW3y6MFN8lZk2zVc1jWH77nHNlW8gjrYr7KNlzLW5PWnsq8_lGcgN4dTqpvGyLTMVmwjCq4RkTtrW83QDF919Y9QlW7Kc2Gk42B9YqW5MHyD15wMW1_N7JJJQk3gGYXW8pLTTL4rF1yGW5lTBH27Xn6H_VQCy0r55d8PtW8Fmn4d7n1_SzW3-LpTs49b55nW37q8dN8cH_pNW7y71nq7Q647CVB0wKv1-D3JnW2y1NwH1LKf12W6BjDhz5vZJNlW22R07Q370CBlW6T5lF03td7MKW1_3NPl51T5tfW4cVM8V7ScjhHW44gGyD779bD2f4wM6HC04) [DIY Marketing for Your Home Improvement Business: Building Trust and Attracting Customers](113/bXSp04/MXfQprPlWyCW3HKSl74v5YfdW1f4B6k5hG8gzN8wLL6q3qgyTW8wLKSR6lZ3ltVQzKLf5Htg-xW83PMBs7S1pHVW4f-Cg_66hbbNW30XsK-7VbpKwN8QD6q0F-P9gW3WL7s27R9N0TW5NLgjK8qFSR9W1dlvTm8kLlpGVDksRg1C2SpQW3ffLZf574PFfW8dlj7s3HND9VW66C9HH3JKdMHW2Rlw3Y6tJ5QTW3ghGFm2Qcl2ZW8qdCkN8YDmFjW4NtPGr349k_PW4thcDy4XbMh0W3dKZPl3wq5K4W34XBB89j0410W96Rhdc7DBhD-W7cYrZ96J7_9qW8zbgNy33P0pJN15MLcwMhkgmV8sYm18Ck5YQW1kbh5B1TgpVnTXrK05jfjM9W2Pkk818n93fkW5PJZq549vrBhf4qTwFs04) [Inbound-Marketing-For-Home-Improvement](113/bXSp04/MXfQprPlWyCW3HKSl74v5YfdW1f4B6k5hG8gzN8wLL6q3qgyTW8wLKSR6lZ3kKW58XxVD4hZ9C1W7yQT1M8Kd43bW22dCcM3J4ZMmW4hS5GQ9lLlMqN6nbbcfJYY9yN2NZ-yL3ZlS6W5Vd8ds8R7PfkV7vH622f-SC7W1FPrq35MLvhdW4Lprb26p8lNXW3nj82z7pMl5xV554F746Lr_nW3mL-wq6FvDxDW5k9p5K41qsHTW2ZMHgl5f3vGzW5G6yZB5yNpgfW4fhqlC1KmR23W79Bp3Y2Vc-VfV8VkCp5l8RY3MHX2ZS3ckKRW2z-n9c3C7Y2jVy7B9v1MJ6tZN14Q7B76ZvhrW1fyFbM2HSLSDW2Hv55D7BGN74W4d7N4843FFljW6JF7M96R-w3fW37XTVg3qV1Sqf78yy8H04) Finding new customers for your construction businesses can feel like an extra full-time job. You’re already doing the work, bidding on projects, and visiting job sites, along with a dozen other tasks that come up each week. And at the same time, you've got to grow your business. How? Word-of-mouth referrals are great, but in an increasingly crowded marketplace, they're not always enough. You could work with a marketing agency, but paying for mailers, newspaper ads, or radio spots doesn’t provide much of a return on investment — and it’s always hard to measure. What's more, those "traditional" marketing streams can make you seem interchangeable with a dozen other companies. So you’re stuck. How do you get customers to trust you with their project — without wasting money on approaches that seem outdated and inefficient? __ [Read more](113/bXSp04/MXfQprPlWyCW3HKSl74v5YfdW1f4B6k5hG8gzN8wLL6q3qgyTW8wLKSR6lZ3lcW1SSkJ_81-SG2W1VDRZl6mBNMyW7C_Y0z4_1W74W3KYQG799zp2MW4MLQBs1GMltNN51PqZvrn0Q8N3v-_kLpS5zSVDr57H2Fz4RyW7npJhl6DXR1FW74FTCb94gxncW6sxFl96b4JfPW7QcyXm41pgpbW6ZKQLt89vFDhVgBQ6F1L_RlFW3mszSf2xnX32W16lpp34vyZQ2W1VbbC23p24HnN3697fltNbfSW4QXSV697dYxpW7yhRlG7tN1_kW6SZkzP1JY6lSVptBlP8_5tj5W2TSCG02DDQ4xW5H9Fg663TJ7xW6_-bL_84j6x3W8f-W-J3Bq9_jW4dYr9523--kVW6spP235Vcv-vf3gMfyg04) Get your tickets for IMPACT Live! [[Email]July-31st-Increase](113/bXSp04/MXfQprPlWyCW3HKSl74v5YfdW1f4B6k5hG8gzN8wLL663qgyTW7Y8-PT6lZ3m7W84v3yj7fV5nrW2-zPc-6Fg3zfW52bMy92zy8wJVgp-g-8YQ6gqW15s13b6ZlrZkW6yWQJ25sstPYVs-MPG8Z95B1W8mzhYB2HgvDbW4kbRK05jNJn2W1v16K46bSHGCVn5z_l6TxlrnW46Bs7D2h9VB-W8kzdZ07PyMpjW947gLs6DX15TW1Np0ZD40J-V5VxM7my4hZHyzW6QkDsS7m3Nf0W3CX0yp6zvYBbW8wjlN_6KFz--W3m76dc65MG3qW5LkWvR4C4B-5W3nQH2884bjHjW51phlW6fS28rVJw1Br2J8CMSW5YTk3t4JyMK2N5SkFKFH093Sf5z6bTn04) The one and only [They Ask, You Answer Conference](113/bXSp04/MXfQprPlWyCW3HKSl74v5YfdW1f4B6k5hG8gzN8wLL663qgyTW7Y8-PT6lZ3mqW5NyDc15zgnX8W8yD-VG5xM5vrW1GkGZ92wNv0HW8x6WZb342-39W1Zt3rx9787pWW9jpqYW4-9R2XW75bwLH5sCMzwW4L2ylk563ht3W1Z5mHs9hGxxXW8sF0Mp3mh10sW48h8CG7MzF5yW1QXdTv87pm7xW79_j6x5Fqy1VVp85kN1Bjjq0W8xWWxl3GVR7jW8dzR0y2KFRMBW6pFq1m41gW8CW6ybyDP7n7B-MVHlmQT2sLbWHW63tkYh1b9NhVW6R2z0C1mFBsrN500hD64SVgRW5_9wK588rFZcW55p7pL26cWLlW5PMsXx6ypjZ9W5qyhB_8XdDP1f1BYfJz04) is coming to Hartford, CT on October 14-16. It's the only event where They Ask, You Answer practitioners come together for three days of education focused on the most effective strategies for growing their businesses. We're covering it all, from AI and marketing to sales, leadership and so much more. [Don't wait to register](113/bXSp04/MXfQprPlWyCW3HKSl74v5YfdW1f4B6k5hG8gzN8wLL663qgyTW7Y8-PT6lZ3lBW1XJwxZ9kjNJbW6G1lzY8rrhpYW1qRdKq6byMYyVGYbR51JwyHXW3W8JMP1cYMNqW1p7kw27sWqS4W3n8QWW2-f_ZcW7t2fht19TP_4VVscvR4rsBxfW6-gKmS1Wg8g1W94SbPJ4jF_p2W6B2wpN3Vpn2HVlV8B61yTJGBW279pjQ46BQVbW3Jk7-q2X_gWJW6chpxv7jmqd4N5Fc00ZpKLnPW3XkzwV5hK-mMW7wYVN42KdqrBW1QH4Zf3WxCNVW7b7nyl5lwsk_N4tKknzlld5qW1LsZBT57CY85W7fC89X6XWJ1gW8G1kXQ8PJQ3qW5yBctB1wDZ4Wf93TYBg04) — early bird rates are going up soon. Save $200 when you lock in by July 31. 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