Facebook never earned your trust and now we're all paying the price

There was no Facebook data breach. You gave them the data, and they gave it away — all according to plan. [iMore](~ybz0d5z_FAJksEqZUilLoA/~~8f4WwNR-33HYa7Kn1a03Tg/~~XDbfhOixY5xflqE7ME6Q9A) [Facebook never earned your trust and now we're all paying the price](~ybz0d5z_FAJksEqZUilLoA/~~s8-FxeRKKzm9UOXNkQbLlg/~~XDbfhOixY5xflqE7ME6Q9A) [Facebook never earned your trust and now we're all paying the price](~ybz0d5z_FAJksEqZUilLoA/~~s8-FxeRKKzm9UOXNkQbLlg/~~XDbfhOixY5xflqE7ME6Q9A) News reports have been swirling about [Facebook](~ybz0d5z_FAJksEqZUilLoA/~~s8-FxeRKKzm9UOXNkQbLlg/~~XDbfhOixY5xflqE7ME6Q9A) (a company you know), [Cambridge Analytica](~ybz0d5z_FAJksEqZUilLoA/~~s8-FxeRKKzm9UOXNkQbLlg/~~XDbfhOixY5xflqE7ME6Q9A) (a company you might not have heard of), and the 2016 United States presidential election. It's an important story, but I've observed a critical misunderstanding or miscasting of the discussion in many media outlets, even those that are supposed to be tech-savvy. You've maybe seen this story described as a "[breach](~ybz0d5z_FAJksEqZUilLoA/~~s8-FxeRKKzm9UOXNkQbLlg/~~XDbfhOixY5xflqE7ME6Q9A)" or a "[leak](~ybz0d5z_FAJksEqZUilLoA/~~s8-FxeRKKzm9UOXNkQbLlg/~~XDbfhOixY5xflqE7ME6Q9A)." The reality is far more distressing: [Facebook basically gave away our profile data](~ybz0d5z_FAJksEqZUilLoA/~~s8-FxeRKKzm9UOXNkQbLlg/~~XDbfhOixY5xflqE7ME6Q9A). The company has always made all of this data available, it just never expected it to be used like this. [Read more!](~ybz0d5z_FAJksEqZUilLoA/~~s8-FxeRKKzm9UOXNkQbLlg/~~XDbfhOixY5xflqE7ME6Q9A) ~ybz0d5z_FAJksEqZUilLoA/~~Ck7gFX9yx9JXb-6StZUX_w/~~XDbfhOixY5xflqE7ME6Q9A ~ybz0d5z_FAJksEqZUilLoA/~~iKgQWuTluzsRQsttnh1iHw/~~XDbfhOixY5xflqE7ME6Q9A ~ybz0d5z_FAJksEqZUilLoA/~~jkb2ue7myFyPRnLIVnd0-A/~~XDbfhOixY5xflqE7ME6Q9A --------------------------------------------------------------- GET THE IMORE APP [Get the iMore App!](~ybz0d5z_FAJksEqZUilLoA/~~oTL11cv_MYCVp95aR9paxQ/~~XDbfhOixY5xflqE7ME6Q9A) FOLLOW US ON: [Follow iMore on Twitter](~ybz0d5z_FAJksEqZUilLoA/~~NM8k7RcS8TV5S96Zs2lZvw/~~XDbfhOixY5xflqE7ME6Q9A)[Like iMore on Facebook](~ybz0d5z_FAJksEqZUilLoA/~~71jgWvncwYXkzj5EQO7WSA/~~XDbfhOixY5xflqE7ME6Q9A)[Subscribe to iMore on YouTube](~ybz0d5z_FAJksEqZUilLoA/~~-0H9-lxjxQv37wExWSVKtQ/~~XDbfhOixY5xflqE7ME6Q9A)[Follow iMore on Instagram](~ybz0d5z_FAJksEqZUilLoA/~~n94DmsbZZQKQVLbOFGLmtg/~~XDbfhOixY5xflqE7ME6Q9A) iMore, 3151 E Thomas Street Inverness, FL 34453 Don't like these emails? [Unsubscribe](~jB82LJdGway4X79Rk2wgYm3EGyqmrYxl7NXktepOC14/~~3VlNvT_bdwoqI73pBqtHDw/~~XDbfhOixY5xflqE7ME6Q9A).