Welcome to the Age of Skepticism

[Upcoming Summits] [View the Agenda] [View Online] [header image] AMELIA ISLAND, FL | FEBRUARY 11 - 15, 2017 Welcome to the Age of Skepticism ["Alternative facts."] We coined a new one this weekend. Throw it on the pile with "fake news" and "untruth," and you'll see we already have a nice list of skepticism-driven buzzwords for 2017. And that doesn't just apply to politics. Marketers are more skeptical of digital platforms than ever, with a [new survey] finding that confidence in digital or social platforms is significantly below 50 percent. The pall extends even to former-darling Facebook, with 40 percent of marketers now planning to execute independent audits of the platform's audience and ad delivery. Ouch. These days, trust is a valuable commodity -- but it's scarcer than ever. As marketers, we throw around the term "partner" pretty loosely. But how often do we really mean it? In today's complex (and admittedly often-shady) media landscape, how do you identify trustworthy partners -- and then hold on to them? At the [iMedia Brand Summit (Feb. 12-15 in Amelia Island, FL)], that's precisely the question we'll be exploring. And we've got the brand leaders with the answers. To brag on just a few: - You'll hear from T-Mobile's Peter Deluca on how brands can leverage partnerships to disrupt their industries. - Tough Mudder CMO Jerome Hiquet will talk about how his brand tapped into strategic partners on its path to achieving the always-coveted-yet-rarely-realized status of "lifestyle brand." - Johnson & Johnson's Joshua Palau will discuss the "power of frenemies" and how brands can unlock performance by getting their agencies and partners to love each other. Brands: Your hotel and meals are on us Senior brand marketers: iMedia is your community. Come learn from your peers and find the partners you need for 2017 and beyond. Contact Chris Arens at [chris.arens@comexposium.com] to request your invitation. Agencies and vendors: You'll get 10+ curated meetings with attending brands iMedia is the place where real relationships are built. Your mere attendance positions you as a partner worthy of a brand's consideration. Contact Oscar Gardner at [oscar.gardner@comexposium.com] to hear about remaining opportunities to attend. Here's what you can expect. [Be Connected In Business] from [iMedia Connection]. This email was sent by: iMedia Communications, Inc. 24461 Ridge Route, Suite 210 Laguna Hills, CA, 92653, USA | [Update Profile]