IDC Webinar, 26 January 2021: The U.S. Consumer Tech Landscape Heading into Q1 2021

To view this email as a web page, go [here.]( [IDC]( [IDC Webinar] IDC Invites you to attend a webinar: The U.S. Consumer Tech Landscape Heading into Q1 2021 January 26, 2021 12:00 am U.S. Eastern time (17:00 GMT) 2020 saw big changes in consumer behavior with the COVID-19 pandemic accelerating trends that were already happening and prompting new ones. This IDC webinar will look at year-over-year changes, their staying power, and what to expect for 2021. It will also review consumer spend and behavior in Q4 2020 and the year-end holiday season. Topics to be addressed include: - Headed into the year-end holiday season, consumers were conflicted about spending on tech. How did this ultimately play out? Who spent and who didn't? Who were the winners and losers? And why? - How did the pandemic impact: Consumers' spend overall? Tech's share of wallet? The allocation of consumers' tech spend? - What happened to the installed base of PCs? Will these changes last? What about for other device categories? - In a year with such heavy device expenditures, what happened with services? - How have consumers' media habits changed? How is it different by generational cohort? What are the larger implications for service providers and advertisers? - What are the most important areas of opportunity heading into 2021? After submitting the completed registration information, you will receive an email with a link and instructions for when and how to access the live presentation. Reminder emails will be sent one day prior to the event. If you have difficulty registering, please send an email to webconferences@idc.com. Please be sure to include all the event specifics. If you are unable to attend on the specified date and time, an on-demand replay of the webinar will be available for six months after the live presentation. To access the replay, simply use the same GoToWebcast URL that was sent in the registration confirmation email. The presentation and an mp4 file will also be available for download on IDC.com. After logging in to your IDC.com account, search on the webinar title and then click on the title to open the document. The presentation and mp4 file will be available on the full document page a few days after the event. [Register Now →]( Featured Speaker David Myhrer Research Vice President, Consumer Technology Strategy Service (CTSS) We look forward meeting you at the Webinar! M. Shirer IDC Webinars [idc.com]( Follow IDC on social media: [Facebook]( [LinkedIn]( [Twitter]( [YouTube]( [IDC Blog]( This email was sent by: IDC 5 Speen Street, Framingham, MA, 01701 We respect your right to privacy. [View our policy]( [Unsubscribe]( [Profile Center]( [Unsubscribe](