TOMORROW: Retail Media Online to In-Store Attribution

Tune in Thursday, March 2 at 2 pm ET. THIS WEEK ON [IAB THERE] THURSDAY, MARCH 2, 2:00 PM ET Retail Media Online to In-Store Attribution[Add to calendar.]() Join IAB’s Jeffrey Bustos, VP, Measurement, Addressability & Data Center; Cara Pratt, SVP at Kroger Precision Marketing; Ellen Mulryan, Senior Director, Retail Data Partnerships at the Trade Desk; Andrew Lipsman, Principal Analyst at Insider Intelligence; and Elizabeth Marsten, Group Director, Marketplace Strategic Services at Tinuiti for this week’s episode, “Retail Media Online to In-Store Attribution", as they discuss the existing challenges of offline sales data attribution, how retailers are solving for the integration of online and offline attribution, and how brands are leveraging innovations to close the loop with in-store for a complete picture. Jeffrey Bustos Vice President, Measurement, Addressability & Data Center IAB Cara Pratt Senior Vice President Kroger Precision Marketing [ellen mulryan headshot.png] Ellen Mulryan Senior Director,Retail Data Partnerships The Trade Desk [andrew lipsman headshot.png] Andrew Lipsman Senior Analyst Insider Intelligence [elizabeth marsten headshot.png] Elizabeth Marsten Group Director,Marketplace Strategic Services Tinuiti [WATCH HERE]() Catch Up on Past Episodes [iab there - lbdigital ep preview.png]() Evolution of Data Driven Advertising - Past, Present, and Future [WATCH NOW]() How 5G and AI Will Accelerate XR Adoption [WATCH NOW]() Road to ALM with Lotame [WATCH NOW]() View all episodes at [iab.com/there](). Join the conversation: @IAB and #IABTHERE. Interactive Advertising Bureau, 116 East 27th Street, 6th floor, New York, NY 10016 © 2023 Copyright [Contact]() [Privacy Policy]() [Unsubscribe]( This email was sent to {EMAIL}