Course Catalog | September 2021

Programmatic Demystified, Presentation Training, Active Listening... [banner] VIRTUAL TRAININGS September 30, 2021 | 2:00 PM - 3:00 PM ET How Consumer Journey Intelligence Can Help Achieve Above-Benchmark Outcomes Consumer Journey as a metaphor for multi-stage marketing & advertising is more relevant now because the consumer journey has been altered and fragmented by COVID. What is consumer journey intelligence and how it can inform and influence the business results achieved through omnichannel advertising programs? Take this free virtual class to learn more. [Register Here]() [customer journey 2A.PNG]() October 5, 2021 | 3:30 PM - 5:00 PM ET Programmatic Demystified This course provides marketers and media professionals with an in-depth introduction to programmatic advertising, including its benefits, an overview of the ad-tech ecosystem, and a deep-dive into the programmatic buying process. [Register Here]() [PGDM2.png]() October 12, 2021 | 2:00 PM - 3:00 PM ET Let Active Listening Open the Door to Collaboration During this webinar, we will discuss empathy awareness and knowing how to open mental gates through continued dialogue and discovery, which are the key to Intellectual Empathy. We will also focus on avoiding unresolved conversations and the priceless tip for making another person feel that they’ve been heard. [Register Here]() [listening.png]() November 15 - December 14 | 2:00 PM - 3:00 PM ET Succeed with an Executive Presentation Framework Executive presentations can be complicated to design and deliver. In this three-part webinar series, “Succeed with an Executive Presentation Framework,” we will help you understand the importance of your audience’s perception and how to cultivate an “outward” focus designed with them in mind. You will learn how to elevate your executive presence and delivery skills using a simple story structure to easily create compelling and persuasive presentations. [Register Here]() [eliminate2.png]() November 16, 2021 2021 | 1:00 PM - 2:30 PM ET Introduction to Malware and Ad Quality Training This course is ideal for brand marketers, ad and revenue operations teams, and executives who are looking to understand the risks malware has on the digital ecosystem and the advantages of improving their ad quality strategy. [Register Here]() [MWQTpng.png]() November 18 & December 16, 2021 | 3:30 PM - 5:00 PM ET Introduction to Programmatic Selling Programmatic accounts for nearly 90% of all digital revenue spend. It brings data into the ad buying equation and makes the process both automated and programmable through algorithms and software platforms. This makes the whole process more efficient. How are you keeping up with the changing industry? Let us help you get prepared with two classes available at your convenience. [Register for November 18]()[Register for December 16]() [PGSellingpng.png]() December 8, 2021 | 2:00 PM - 3:00 PM ET Brand Academy: Cannabis Category Growth and The Untapped Opportunity for Advertisers The cannabis category is on a hyper growth path. In just the last two years, it has seen its essential business designation, rapid legalization, an influx of investment and innovation, and an explosion of new brands led by mainstream icons. The result? Pervasive availability, rapid de-stigmatization, mainstream consumption, and a new growth opportunity for advertisers. [Register Here]() ON-DEMAND Check out these new on demand courses and more at [iab.com/shop]() [Introduction to Media Strategy →]()In this course, you will learn the practical skills required to craft a thorough and thriving digital media strategy. [Audio 360 →]()Learn about the full suite of digital audio opportunities and what it can do for your client or business. [Data 360 →]()Learn how data is used for audience targeting, campaign measurement, advertiser insights, and publisher monetization and gain a better understanding of regulations that govern the use of consumer data in advertising. Reach out to [learning@iab.com]() to find out more about bulk pricing, creating a customized learning path, or licensing online content. Interactive Advertising Bureau, 116 East 27th Street, 6th floor, New York, NY 10016 © 2021 Copyright [Contact]() [Privacy Policy]() [Unsubscribe]() This email was sent to: {EMAIL} This email was sent to {EMAIL}. If you no longer wish to receive these emails you may [unsubscribe]() at any time.