Course Catalog | August 2021

Introduction to Programmatic Selling, Malware training, and more. [banner] VIRTUAL TRAININGS August 17 & November 16, 2021 2021 | 1:00 PM - 2:30 PM ET Introduction to Malware and Ad Quality Training This course is ideal for brand marketers, ad and revenue operations teams, and executives who are looking to understand the risks malware has on the digital ecosystem and the advantages of improving their ad quality strategy. [Register for August 17]() [Register for November 16]() [MWQTpng.png]() August 25, 2021 | 2:00 PM - 3:00 PM ET Eliminate the Things that Hold Your Presentations Back Did you know up to 50% of the words we use do not contribute value to our conversations? Take this virtual class to learn how to remove filler words, place stories and make an emotional connection in your presentations. Discounted rate for IAB Members. [Register Here]() [eliminate2.png]() October 5, 2021 | 3:30 PM - 5:00 PM ET Programmatic Demystified This course provides marketers and media professionals with an in-depth introduction to programmatic advertising, including its benefits, an overview of the ad-tech ecosystem, and a deep-dive into the programmatic buying process. [Register Here]() [PGDM2.png]() October 12, 2021 | 2:00 PM - 3:00 PM ET Let Active Listening Open the Door to Collaboration During this webinar, we will discuss empathy awareness and knowing how to open mental gates through continued dialogue and discovery, which are the key to Intellectual Empathy. We will also focus on avoiding unresolved conversations and the priceless tip for making another person feel that they’ve been heard. [Register Here]() [listening.png]() November 18 & December 16, 2021 | 3:30 PM - 5:00 PM ET Introduction to Programmatic Selling Programmatic accounts for nearly 90% of all digital revenue spend. It brings data into the ad buying equation and makes the process both automated and programmable through algorithms and software platforms. This makes the whole process more efficient. How are you keeping up with the changing industry? Let us help you get prepared with two classes available at your convenience. [Register for November 18]()[Register for December 16]() [PGSellingpng.png]() December 8, 2021 | 2:00 PM - 3:00 PM ET Brand Academy: Cannabis Category Growth and The Untapped Opportunity for Advertisers The cannabis category is on a hyper growth path. In just the last two years, it has seen its essential business designation, rapid legalization, an influx of investment and innovation, and an explosion of new brands led by mainstream icons. The result? Pervasive availability, rapid de-stigmatization, mainstream consumption, and a new growth opportunity for advertisers. [Register Here]() ON-DEMAND Check out these new on demand courses and more at [iab.com/shop]() [Introduction to Media Strategy →]()In this course, you will learn the practical skills required to craft a thorough and thriving digital media strategy. [Audio 360 →]()Learn about the full suite of digital audio opportunities and what it can do for your client or business. [Data 360 →]()Learn how data is used for audience targeting, campaign measurement, advertiser insights, and publisher monetization and gain a better understanding of regulations that govern the use of consumer data in advertising. Reach out to [learning@iab.com]() to find out more about bulk pricing, creating a customized learning path, or licensing online content. Interactive Advertising Bureau, 116 East 27th Street, 6th floor, New York, NY 10016 © 2021 Copyright [Contact]() [Privacy Policy]() [Unsubscribe]() This email was sent to: {EMAIL} This email was sent to {EMAIL}. If you no longer wish to receive these emails you may [unsubscribe]() at any time.