Upcoming@IAB

March 27, 2020 CONNECT WITH US: SPOTLIGHT IAB Virtual & Online Content During COVID-19 While in-person gatherings are not possible for the near term, IAB remains committed to enabling our community to communicate with one another and to continue gathering our industry to promote peer-to-peer learning, discussion, and problem solving around our most important issues. To that end, we will be ramping up special virtual programming in the coming weeks to understand how COVID-19 is impacting our industry, share ideas about what we can do as an industry to weather the storm, and, of course, continue to discuss the trends and topics affecting the entire ecosystem. Check [iab.com]( every day for new content. [Read More]( Good Works: IAB & Tech Lab Members vs. Coronavirus As the situation with the coronavirus pandemic quickly evolves and the world adapts to a new way of doing business while staying safe, IAB and IAB Tech Lab member companies are stepping up to help. Leadership teams at companies large and small are offering connectivity, content, and services to consumers for free or at a reduced cost. In this time of uncertainty and fear, we applaud our member organizations for helping Americans get the latest news, online food deliveries, entertainment, access to digital conference calls, and many essential services. [Read More]( How Brands and Agencies Can Save American Lives in The Coronavirus Crisis There is one simple, critical thing every brand and agency executive can – and must – do in the face of the Coronavirus crisis. We ask all brands, agencies, ad verification firms, and other companies in the digital advertising supply chain not to block the news. This is not about politics – lives are at stake. All major brands and agencies have the ability to decide for themselves the 10, 20, 50, or 100 news organizations they deem legitimate and critical to our health, safety, and economy. Don’t block them. Don’t block them at all. [Learn More]( Video Spotlight Recap: The Tradeoffs Between Fragmentation and Scale in OTT Learn what took place during the closed-door Town Halls at the 2020 IAB ALM. Hear from Claudia Dattilo and Chrystie Reep of Fahlgren Mortine, and Adam Thomas of Nexstar Digital on the tradeoffs between fragmentation and scale in OTT: AKA how many targeted eyeballs does it take to fill an OTT media plan? IAB THERE Live Stream Talk Show about Digital Advertising To keep our members informed and connected, we launched a new daily half-hour live streaming talk show featuring IAB subject matter experts and industry notables covering the hot-button topics of the day. It debuted this Tuesday, March 24 at 2PM EST, and runs every weekday. It’s a great way to stay on top of all the digital marketing and media current events. We’re looking for guests and topics. Submit your suggestions to [there@iab.com](. [Learn More]( Project Rearc Webinar: Register for March 31st Recently, we’ve announced Project Rearc, an initiative to get stakeholders across the digital advertising and media supply chain working together to re-architect digital marketing to balance personalization and consumer privacy. IAB Tech Lab is driving a collaborative process to educate critical stakeholders within our industry, and to facilitate key global inputs into the development of new technical standards and guidelines that will determine how our industry operates without the use of third-party cookies. A series of webinars will delve into an understanding of the problem and provide different perspectives. Register for the webinar on March 31, which will level-set on the history of cookies, tracking, the evolution of the internet, and how we got to where we are today. [Register Here]( [Read More]( UPCOMING IAB EVENTS Project Rearc Webinar March 31, 2020 [More Info]( SIMID: Taking VPAID Back to the Basics! April 14, 2020 [More Info]( 2020 IAB Podcast Upfront September 10, 2020 [More Info]( 2020 IAB Tech Lab Summit September 16, 2020 [More Info]( New Standard for Direct Buying and Selling of Digital Media: IAB Tech Lab's CATS IAB Tech Lab released [CATS (Common Ad Transport Standard)]( for public comment for a 30-day period until April 24. Designed to complement OpenRTB (Real-Time Bidding), CATS is a new standard to execute ad requests in non-biddable ad transactions. [Read More]( VAST 4.x Benefits from Publishers, Advertisers, & Consumers The latest version of VAST (Video Ad Serving Template) includes improvements that will help ensure smooth ad delivery and measurement and solve for the transparency issues that were prevalent with previous versions. We created an easy-to-read guide to help you, your team and your executives understand the benefits of VAST 4.x and the importance of scaling adoption across the entire industry. [Read Blog]( [Download Guide]( NewFronts is Going Virtual The 2020 NewFronts will now be live streamed. Now in its 9th year, NewFronts are an annual industry marketplace showcasing the latest original content programming from the biggest media partners in news, entertainment, and lifestyle. Stay tuned for more information coming soon. [Read More]( Learning & Development Audio 360 August 6, 2020 | NYC [More Info]( Digital Fundamentals August 20, 2020 | NYC [More Info]( Digital Essentials for Lawyers TBA [More Info]( Privacy Essentials TBA [More Info]( Brand Disruption Study 2020: Direct Brands Go Mainstream [Brand Disruption 2020 Study]( These uncertain times are calling for brands to adapt dramatically to changing consumer behaviors and demands. The IAB 2020 Brand Disruption Study reveals how Direct Brands have created supply chains designed for speed and agility, allowing them to shift operations seamlessly to address real-time conditions. The study also talks about the rise of “store-less” brands and “as-a-service” logistics. [Read More]( IAB & Tech Lab Business Operations Update As the world health community continues to monitor closely the emergence of the coronavirus disease 2019 (COVID-19), we have taken proactive steps to protect the safety and health of our employees, members, and visitors. Since Monday, March 16, the IAB offices have been closed and all IAB and IAB Tech Lab staff have been working remotely. Note that all business operations continue, but during this time we are leading meetings via telephone and video conferencing instead of face-to-face, as much as possible. This is in line with the CDC recommendation for social distancing. [Learn More]( IAB Members: Committee and Council Meetings Joint Digital Video and Advanced TV Committee Meeting April 9, 2020 | Online [More Info]( More From IAB IAB Members [More Info]( Job Openings [More Info]( Publisher Content Studio [More Info]( Sponsorship Opportunities [More Info]( Manage your email preferences or unsubscribe [here]( . Please send any comments about this email to [replies@iab.com]( . © 2020 Interactive Advertising Bureau. All Rights Reserved 116 East 27th Street, 7th Floor, New York, NY 10016