Upcoming@IAB

March 13, 2020 CONNECT WITH US: SPOTLIGHT IAB Recommends Streaming NewFronts [Newfronts 2020]( With uncertainty over the COVID-19 virus growing, we at IAB are introducing new tools and channels to enable the digital marketing and media industry to interact and transact during the annual Digital Content NewFronts and Streaming Week marketplace. We plan to add a video-streaming option to let consumer brands, advertising agencies, and publishers design their individual events and meetings to fit their business needs, and facilitate decision-making and buying. Based on feedback from longtime NewFronts participants, we at IAB strongly recommend streaming-only productions for all presenters. However, we are committed to supporting the industry and believe that the new streaming option we’re outlining here allows for the most flexibility to serve your specific requirements. [Learn More]( Project Rearc Webinars on March 26 & 31 Recently, we’ve announced Project Rearc, an initiative to get stakeholders across the digital advertising and media supply chain working together to re-architect digital marketing to balance personalization and consumer privacy. IAB Tech Lab is driving a collaborative process to educate critical stakeholders within our industry, and to facilitate key global inputs into the development of new technical standards and guidelines that will determine how our industry operates without the use of third-party cookies. A series of webinars will delve into an understanding of the problem and provide different perspectives. Register for the first webinar on March 26 or 31, which will level-set on the history of cookies, tracking, the evolution of the internet, and how we got to where we are today. More information about the new Project Rearc Task Force and Working Groups will be forthcoming. [Register for the Webinars]( [Read More]( Video Spotlight Recap: Making Content King Again: Contextual Data in a World Without Cookies Learn what took place during the closed-door Town Halls at the 2020 IAB ALM. Hear from Sarah Rose, SVP, International Digital Operations, Kinesso, IPG, Doug Lauretano, SVP & GM, Media.net, and Deva Bronson, EVP, Digital Investment, Dentsu Aegis discuss how contextual data can be used as a proxy for audience data in a cookie-less world. Brand Disruption Study 2020: Direct Brands Go Mainstream [Brand Disruption 2020 Study]( The Direct Brand Economy is achieving mainstream status as major brands pivot their own business operations and marketing strategies to address changing consumer behaviors and adopt new technologies. IAB is committed to educating the digital ecosystem about this transformation, releasing its newest report, “Brand Disruption 2020: Direct Brands Go Mainstream.” This study is an exhaustive piece of research, which highlights the 13 most important trends we’ve observed in brand disruption over the past year. [Read More]( VAST 4.x Benefits from Publishers, Advertisers, & Consumers How to Build a 21st Century Brand The latest version of VAST includes improvements that will help ensure smooth ad delivery and measurement and solve for the transparency issues that were prevalent with previous versions. We created an easy-to-read guide to help you, your team and your executives understand the benefits of VAST 4.x and the importance of scaling adoption across the entire industry. [Read Blog]( [Download Guide]( UPCOMING IAB EVENTS NewFronts 2020 April 27 - May 6, 2020 [More Info]( madconNYC: Where digital + marketing meet May 12-13, 2020 [More Info]( 2020 IAB Tech Lab Summit September 16, 2020 [More Info]( NEW TRAINING COURSE | Privacy Essentials May 14, 2020 | New York, NY [Privacy Essentials Training]( Navigate an increasingly regulated media landscape with Privacy Essentials training. In this course, we will give you an in-depth introduction to the most comprehensive EU and U.S. privacy laws and how they specifically apply to the various players of the digital advertising ecosystem. [Register for 5/14 in NYC]( IAB 250 Direct Brands to Watch [IAB 250 Direct Brands]( The 2020 IAB 250 Direct Brands to Watch were revealed at this year's 2020 IAB ALM! Check out the companies who are disrupting their categories and shaping the future of business. [Read More]( Learning & Development Privacy Essentials May 14, 2020 | NYC [More Info]( Digital Essentials for Lawyers May 20, 2020 | NYC [More Info]( madconNYC: Where digital + marketing meet Remember how field trips made you enjoy learning? Well, the school bus has been swapped out for the subway, but you can relive those field trip feels at madconNYC. Here’s how it works: the Brooklyn Expo Center becomes a digital marketing wonderland, filled with specialty areas that you can pop in and out of. At madconNYC, you control your show experience and your success. Join us in Brooklyn, May 12-13, 2020. [Learn More]( IAB Members: Committee and Council Meetings Joint Digital Video and Advanced TV Committee Meeting April 9, 2020 | NYC [More Info]( More From IAB IAB Members [More Info]( Job Openings [More Info]( Publisher Content Studio [More Info]( Sponsorship Opportunities [More Info]( Manage your email preferences or unsubscribe [here]( . 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